What is E-Commerce Marketing strategy and How to Drive Traffic and Increase Sales

E-commerce also known as Electronic Commerce refers to the company and the individuals who sell and buy the products and services through the internet. E-commerce works in different market segments and it can operate it can be managed by laptops, mobile, tablet, and other electronic devices. E-commerce also replaces the physical store but some businessmen also kept both. E-commerce business serves many market segments including business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business.

E-commerce marketing is the process of making aware of your potential customer of your online store and generating sales. Using Search engine optimization, Social Media, blog, and email marketing for the right marketing. When you can use the right marketing strategy you can make a big impact on your business performance. E-commerce marketing boomed in 2020 in Padamic Covid-19 Since COVID-19 and after Covid E-commerce and online shopping increased rapidly. If the company invests in E-commerce marketing it can increase its customer bases.

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According to the Grain.co E-commerce revenue has increased by around $100 million in the year 2019. Research predecided that in 2024 the total revenue in 2024 will be $1 trillion in the US. Researchers show that 97 million people use social media for shopping in 2022. So, the growth of online shopping platforms creates new ways to buy directly from the app. The number is expected to increase to around 144 million by 2025. As you know the importance of E-commerce, so the main point is how to start E-commerce marketing and how to drive traffic and sales in E-commerce. 

In this article, write the full details and steps of E-commerce Marketing, driven traffic, and increased sales. So now start.

Table of Content 

• What is E-commerce Marketing?

• Making a Successful Marketing Strategy.

• Strategy for driven Sales and increasing traffic.
   

What is e-commerce marketing?

E-commerce marketing is the practice of using a promotional strategy to drive traffic and increase sales in your online store. It also helps to convert the traffic to paying customers and, after that, retarget those customers for post-purchase. A successful e-commerce marketing plan strategy to promote both online and offline. Now discuss some successful e-commerce marketing strategies. 
 

Making a Successful Marketing Strategy.

Successful marketing research requires detailed market research and establishment on the right platform and data to make smart choices. 

1. Identify the target audience: Identifying your audience is the most important for e-commerce businesses. A one-size-fits-all customer approach to puch customer one side. To connect with the audience is to learn about their online shopping pattern. 

Started by examining current customer data, finding common characteristics such as demography (age, gender, location, etc.), behavior, and purchase history. 

Create a detailed buyer fictional profile of your ideal customer. Search about that: What is their buyer journey, and why did they choose you over the competitor? Use website and social media tools to improve your CPRM data.
 

2. See the market research: Don’t just depend on your customer data; look for the whole market. Market research is important and valuable for your E-commerce brand. Search for information on your target audience, location, industry, and competitor. It helps you to make a good e-marketing strategy. You can collect the data from surveys, interviews, and online research, use tools, and also hire some agency for market research for you.

3. Selecting Platforms:-With so many marketing options, choose that online platform where you are likely to reach your customers. This means that their customers mostly spend their time on Facebook, Instagram, and other social media platforms and use better communication with messages and email. Next, think about your product; some products perform better on the specific platform. For example, products that look good in pictures are working well on Instagram and Facebook, while technical products might do well in email marketing and content marketing. 
 

4. Use A/B testing: Website, email, ads, and other marketing material need to be updated regularly. A/B testing is a way to test two or more versions of something, such as ads, email, etc. It helps you to analyze which one is working better in terms of the chosen method, like CTR.
 

Here is an example of A/B testing for an E-commerce business.

• Landing Page Targeting

• Product Description

• Product images/videos

• Pricing 

• Advertising
   

5. Analyzing Data: Data analysis helps you to understand how much your marketing is working. Data Analysis provides insights, trends, and information, and it helps you to make decisions for your marketing. Start by identifying the most important metrics for your business.

Common KPIs include conversion rate, revenue, customer acquisition cost (CAC), and average order value (AOV). Collect these data from different sites and analyze how your website, e-commerce platform, email, and other marketing platforms work.
 

6. Assigning Budget: Assign the total budget to your marketing. Consider factors such as revenue, business size, employees, and other accessories. Consider the all-important expenses and the assignment of the budget.
 

Strategy for driven Sales and increasing traffic

For the driven sales and increasing traffic, you should use a digital marketing strategy. Digital Marketing helps you to understand the audience and targeting of each marketing platform.

• Email Marketing:- If you run an e-commerce business, email marketing is the most important for you. Collecting email addresses is just not enough. To make email marketing effective for your e-commerce, you need to send regular emails to your customers,

 Here are some great points to send email to your customer:

1. Send a welcome after buying something from your site.

2. Send offers, promo codes, and free gifts.

3. Share new products with your customers for buying.

4. Share (buy one, get one) campaign during the holidays and festive seasons.

5. Thank your best customers with a personal note to show your appreciation.

6. Ask for feedback from visitors and work on it.

• Paid Campaigns:-  Pay Per Click (PPC) shows your website on top of the search engine pages. Advertisers bid on keywords related to your products or industry. When people search those keywords, your website shows up, and the customers visit your website. Popular ads, such as Facebook ads and LinkedIn ads, engage customers to your social media pages and products.

• SEO: For organic results, you use Search Engine Optimization (SEO). It helps you to show your website at the top of the Search Engine result page without the money or ads. According to Backlinko, websites that rank first are 10 times more likely to be clicked than those ranked 10th.

•  

• Here are the key elements of an SEO strategy:

1. Keyword research: Use keywords related to your products and industry. 

2. On-page SEO: Optimize your website and pages with product descriptions, meta tags, URLs, and header tags using target keywords. Ensure product images have alt text.

3. Off-page SEO: Improve your website's technical aspects, such as site speed, mobile responsiveness, security (HTTPS), and XML sitemaps, and work on backlinks.

4. Content creation: Write content related to your industry and products, such as blog posts, buying guides, new products, and updated industry news. 

• User-friendly website: A user-friendly website with easy navigation helps users' search and engine crawlers understand your site’s purpose, and after SEO, it shows at the top of the search engine result page.

• Content Writing:- Content marketing is about making and sharing useful and interesting content to get customers, and through this, customers discuss and increase sales. It is a good way to give information to your customers. You can deliver some informative content, fun content, promotion, and product-related content. Company and company achievement content, though this is customer-related, and get in touch with you and buy your products. 

• Social Media Marketing: Social Media Marketing works on paid and organic content. Businesses can use Social Media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. to interact with their customers. Regularly posting and using important and trending hashtags helps you to engage people and build brand awareness. 

• Influence Marketing:- Influencers have a special audience that brands want for brand awareness. Brands work with popular influencers whom people have already trusted. According to Hubspot, 30% of people agree that influencer recommendations are a big reason for the buying decision.  Influencers are good at content creation and can make high-quality, engaging content for brands.