According to a Google search, there are a ton of options available for managing digital assets. To help you focus your search, here are some digital asset management (DAM) features to look for. In this digital age, digital asset management (DAM) is essential. It is so crucial that it is now formally discussed as marketing technology. As more and more businesses expand, scale, and become more digital, so do their digital assets, including videos, audio, images, documents, and creative files. In addition, you can also check out our CUCET English E-book- download for free.
Table of Content
What is DAM software?
The 11 Features of DAM
1. Brand Templating
2. Review and approval
3. Brand guidelines
4. Automation
5. Version control
6. Digital rights management
7. Asset and user analytics
8. Integrations
9. Customizations
10. Scalability
11. Security
What is DAM software?
Using DAM software, you can upload, store, organize, manage, share, and track each of your digital assets from a single source in one location. It's typically available whenever, wherever, and on any device, making it very convenient for people who are constantly on the go. All of your files are regularly backed up and synced to ensure their safety.
The 11 Features of DAM
When creating a new asset from scratch, the majority of creatives waste time reinventing the wheel. Instead, by creating templates for frequently requested assets, they can work more efficiently. Users have the option to lock specific elements (like logos) and can select from a selection of preapproved images and/or copies when using brand templates.
The process of reviewing and approving an asset can occasionally be the most difficult. Stakeholders can comment on any asset, request changes, and approve updates using the platform's Review and Approval digital asset management features. Thanks to centralized communication, enables creatives to standardize their procedures while also saving time by automating review notifications and getting rid of pointless back-and-forth emails.
You can find everything you need to know about branding in your brand guidelines. By eliminating the element of speculation, they assist you in making the connection between your identity and your possessions. Brand guidelines can be used by internal and external team members to tailor each element of your visual storytelling. The best DAMs enable teams to store their brand standards in the cloud, making it simple to publish changes and ensuring that everyone has access to the most recent look and feel.
Thanks to content automation, any member of your team can produce content. Users who have been selected can choose from preapproved elements and create assets that follow brand guidelines. Because it saves them time from having to respond to edit requests and branding queries, this is one of the most useful features in digital asset management for creatives. This frees up more time on the calendar for complex tasks that they alone can finish.
You must ensure that the version stored is the correct one whenever changes are made to an asset. With the aid of version control, you can keep track of the history of earlier asset versions. Teams can go back to earlier versions of an asset, and it is simple to keep track of who made what edits. Version control capabilities in digital asset management software are a great way to monitor progress and improve team communication without having to send numerous "checking in" emails.
Download these FREE Ebooks:
1 Introduction to Digital Marketing
2 Website Planning and Creation
Users have complete control over how, when, where, and by whom an asset is used thanks to digital rights management. Create permission settings for specific people or groups, and keep track of the modifications each user makes. Additionally, you can control and keep track of asset usage rights for publication and expiration. Create automated alerts for asset expiration so your team can act right away.
7. Asset and user analytics
You can precisely identify who is using them and how with the aid of these analytics. As a result, it is simple to identify high-performing assets that can be replicated later on or low-performing assets that can be changed out or dropped from upcoming content plans. You can focus on the data that matters with customized reporting that lets you filter asset usage by date range, asset collection, and more using asset and user analytics provided as part of your DAM features.
You can quickly link your creative assets to the applications and programs you already know and love with a DAM. Utilize the plug-ins offered by a variety of top industry partners. Alternatively, use open APIs to integrate platforms from other companies. Teams are more productive than ever before when assets can be easily created or edited in one program and changes are immediately reflected across tools.
No matter where your assets appear, use DAM customizations to give them a branded appearance and feel. Thanks to this feature, you have total control over every little aspect that contributes to the distinctiveness of your brand. Link to the ideal vanity URL, change the page headers' colors, and more. These adjustments can be made both internally and externally so that everyone is aware of the true essence of your brand.
With the aid of user-friendly features and automation, work can be scaled more easily. Teams can work more efficiently and accomplish more thanks to DAM features like security measures that are automatically updated, third-party app integrations, and creative templates. Features of digital asset management software are designed to enhance our productivity and the quality of our output. Users are enabled to enhance their processes while maintaining a high level of quality by tools that keep scalability in mind.
Private data and brand materials must be kept out of the wrong hands at all times. Because of this, tools like contemporary encryption techniques for digital asset management are crucial. Digital asset management features that prioritize security also include automatic antivirus protection, multiple security levels for files and accounts, and secure cloud backups. Furthermore, you and other authorized users have complete control over which assets are public, private, or invite-only for individual pieces as well as entire collections. This allows you to take security into your own hands.
Features for digital asset management make creative work simpler, more effective, and more efficient. Users appreciate how top-tier DAMs provide all of the aforementioned tools on a single platform.
What features distinguish a digital asset?
Three characteristics that make something a digital asset: It is a digital object. It can be recognized exclusively. The business gains value from it.
What advantages does a digital asset management system offer?
Teams can manage all files and keep track of all tasks on a single platform thanks to a DAM system. Thus, there is no longer a need for products with a single-use or subscription model.
What is an example of a digital asset?
Anything that can be used for print, web or other marketing projects is considered a digital asset. Digital assets can be project files, audio, video, and graphics. Photo, video, audio, and graphic files are a few examples of digital assets.
Why are digital assets important?
Electronic files used for a variety of different purposes in business operations are known as digital assets. They can be found using metadata, are either owned by an individual or a business and offer a valuable resource to an operation.