Are you debating whether or not to change careers or what to study next? You might want to start by learning about the seven major benefits of a career in digital marketing. We promise they're good. Larger budgets, higher pay, and more career options are just a few of the benefits digital marketers may expect this year and beyond. You've definitely heard the buzz: digital marketing talents are in high demand, and the digital skills gap is expected to increase, the job market is thriving (and frankly, bursting at the seams), and brands are focusing more on digital marketing than ever before. It’s easy to confuse the terms digital marketing and online marketing, in particular with the boom in Internet traffic over the past decade. However, there are distinct differences between these two terms that have implications for any marketing plan. Digital marketing is an umbrella term that covers all types of marketing that involve electronic media, and it’s been around since the invention of the radio in 1896.
Online marketing is the one subset of the digital marketing realm as a whole and includes:
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Websites
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Social Media
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Mobile Marketing
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Content Marketing
This particular subset of digital marketing is growing at an unprecedented rate. Change in the online marketing world happens quickly, and savvy marketers must stay on top of the latest trends and changes to continue to attract new customers and retain current customers. Digital Marketing is the method used for the marketing of products through the digital channel and the internet. It has the same goals as traditional marketing but the medium to convey the marketing message is different. There are different digital marketing activities like SEO (Search Engine Optimisation), SMM (Social Media Marketing), SEM (Search Engine Marketing, etc. that are used to promote the brand.
But first, before we move on to see the benefits of a digital marketing career, let’s look at what digital marketing is and what skills are in demand!
Table Of Contents-
1. What Is Digital Marketing and How Does It Work?
2. What are the many types of digital marketing professionals and what topics do they cover?
3. Specialty skills required for working in digital marketing
4. The 7 Proven benefits of a digital marketing career
5. What does it take to become a digital marketer?
6. Conclusion
What Is Digital Marketing and How Does It Work?
The answer to the question "what is digital marketing?" is simple: any marketing activity that uses a digital platform to promote goods, services, or brands. It is, in essence, any marketing done on the internet. Digital marketers work in advertising agencies or marketing departments, creating advertising campaigns for customers or for the organization where they work in the marketing department. Knowing exactly what digital marketing is is a pre-requisite for learning how to become a digital marketer.
Digital marketers' job duties include assisting in the creation of awareness and interest in the company's products and services. This can be accomplished through the use of a website, social media platforms, mobile devices, and even emails.
Apart from establishing marketing campaigns (and its components), digital marketers may conduct market research and data analysis to determine which marketing efforts are working and which need to be tweaked. They may also be involved in the financial end of the marketing spectrum, such as devising pricing plans for products or services and establishing marketing budgets and ensuring that they are followed.
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What are the many types of digital marketing professions and what topics do they cover?
This has to be known before we know the benefits of a digital marketing career. There are many different types of digital marketing jobs available, which means there are many different career paths to choose from.
- Video/audio production
- Interactive technology (such as AI)
- Mobile marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social Media
- E-commerce
- Email marketing
- Marketing automation
- Content management and curation
- Web development
- Web Design
- Copywriting and editing
- Analytics
- Business/marketing strategy
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Specialty Skills Required for Working in Digital Marketing
Before we move on to see the benefits of a digital marketing career, its prominent to know the skills required for the same. Digital marketers may specialise in one area, but they are more likely to have a diverse set of talents connected to digital marketing. Content marketing focusing on search engine optimization (SEO), copywriting, pay-per-click (PPC) advertising, including online advertising such as Google AdWords, social media marketing, and email marketing are all niche areas in the digital marketing sector. You may also choose to specialise in data and analytics.
Digital marketing strategy includes content marketing as well as copywriting. While content marketing refers to written content with the goal of turning a visitor into a paying customer, copywriting refers to language prepared explicitly to sell something. Content marketing includes web articles that are optimized for search engines, while copywriting is the text included in anything from web pages to social media ads with the purpose of hooking a client and getting them to buy something.
Besides written content, digital marketers may focus on data analytics to see how their digital marketing campaigns are doing and whether they need to make some changes to encourage more conversions.
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The 7 Proven Benefits of a digital marketing career-
1. Become an In-Demand Professional
We are sure you've heard about the digital skills gap. In the United Kingdom alone, 2 million new digital jobs are predicted by 2020, with insufficient digital specialists to fill them. This gives students studying digital marketing a distinct competitive advantage: you're preparing for a career where demand outnumbers supply. It's always a smart move. This is the first most Benefit of a digital marketing career.
Recent grads were thrown into a world of uncertainty, job scarcity, and general misery during the global recession. Wouldn't it be great to obtain a new set of skills that might help you future-proof your employment, increase job stability, and perhaps advance your career? For you, the most important thing is to reclaim control of your job and reclaim the confidence you lost during the recession.
Keep in mind that employers are still looking for excellent skills; all you have to do now is make them digital. Demand for digital marketing specialists outnumbers supply, according to Marketing Hiring Trends, with 44 percent of organizations wanting to hire more marketers. It's past time you took advantage of this opportunity.
Top Tip: Research the most in-demand digital marketing talents before starting your career in digital marketing.
2. Take Advantage of a Wider Range of Career Opportunities
Companies from start-ups to established corporations are looking for digital workers with relevant experience as digitization continues to spread across industries. As artificial intelligence becomes more widespread and scalable, digital behemoths like Google and Airbnb are always on the search for new talent, particularly in the field of developing technology. In terms of customer value, AI can help with personalisation and query response times through chatbots and other technology. With so many fresh options to choose from, digital marketers might be selective about the type of organization they want to work with. We strongly advise you to take advantage of this option.
Top Tip: Research possible sectors: The top five industries to work in as a marketer, according to the 2018 Marketing Week Career and Salary Survey, are automotive, tourism, education, and casino and gambling.
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3.Earn More Money Than Your Peers
We've already discussed how demand for digital marketing experts outnumbers supply. We all know what occurs next in classical economics: the product's value rises in tandem with its price. When you work in a profitable field with a large skills shortage, you can consider yourself a commodity – and bargain your compensation appropriately.
According to a recent survey by The Creative Group, marketing professionals' salaries are expected to rise significantly. In the United States, for example, the median compensation for a CMO in a corporate context is estimated to be $164,000 per year. What's intriguing and advantageous about the job market for digital workers is that, regardless of industry, there is fierce rivalry for qualified personnel. This means that individuals with the right skills can negotiate for great salaries but also land great benefits and perhaps even bonuses depending on their role. Your digital skills are in demand further afield too. This inspiring video highlights the key skills American businesses are seeking and the salaries you can expect to earn.
Top tip: Guarantee pay increases on a yearly basis on the skills that matter to your sector or business.
4. Easily Jumpstart Your Career
In more traditional jobs, such as advertising, you'd have to wait for a sought-after internship or graduate placement to open up so you could gain experience and build your own portfolio. The digital marketing field, on the other hand, offers a plethora of ways for you to jumpstart your own career before even setting foot in a workplace.
Do you want to make an impression on future employers? Invest in developing a strong social media presence, gaining your own Twitter followers, starting a blog, and participating in relevant online discussions. This relates to the fourth benefit of a digital marketing career. You can take a variety of online exams to improve your CV and demonstrate your digital marketing expertise.
There have been numerous cases of people becoming recruited after exhibiting their skills and qualities on social media. For example, when Holly Shortall, a fashion illustrator based in Dublin, tweeted her illustrations to celebrities online, she received a lot of attention. After that, she was approached by a number of glossy magazines and leading fashion firms, who commissioned her work.
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5. Become a flexible and adaptable professional
Because of the great need for digital marketing abilities and the fact that you may use what you've learned to any industry or function, this is a flexible career. So, if you choose a professional path or specialisation in this field and later decide to pivot, you'll usually only need a little training to upskill or hone to make the transfer.
That means there are a lot of options and chances for continual learning, and different talents can be combined in a variety of ways.
Top tip: Stay up to date on new developments and trends, and embrace continuous learning as a means of gaining new skills that can be useful to a current or potential employment.
6. Work with Different People Every Day
For this benefit of a digital marketing career, you'll likely meet and work with people from all backgrounds and interests because it's such a lively area with a diverse spectrum of specialisations.
Anyone who enjoys dealing with people will thrive in the social and business aspects of this vocation, whether it's a new customer, a colleague with a unique specialty, or discovering creative methods to engage and extend your audience.
You can also work behind the scenes doing writing or online work if you're a little more introverted. An extra benefit is that you may manage and collaborate with freelancers from all around the world, bringing a fresh viewpoint and dimension to your work.
Whatever your role, the sector guarantees a lack of boredom in your professional life!
Top tip: Embrace new opportunities such as training events or breakfast networking meetings to gain new knowledge and meet influential peers.
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7. Develop Your Creativity (and Experimentation) Skills!
The last benefit of a digital marketing career- Not only are there numerous options for creatives to express themselves through writing, design, and even video and audio creation, but there is also plenty of area for everyday inventiveness. After all, there will always be a need for fresh ways to think about selling products, solving problems, performing A/B tests, improving customer experience, and engaging audiences in such a dynamic environment.
Furthermore, the speed of digital marketing encourages experimentation, as businesses seek new and innovative ways to capitalise on what is working as well as what could be improved. Consider this scenario: your blog receives a lot of traffic, but your conversion rate is low. Or are certain Google Ads markets underperforming? A/B testing could be useful in determining what customers are doing on the blog. Alternatively, including a US flag in the video's introduction would increase interaction with an American audience.
Top tip: Encourage innovation and experimentation in your work because they can greatly help your job and allow you to handle challenges or impediments in novel ways.
What Does It Take to Become a Digital Marketer?
Now that you know the benefits of a digital marketing career, you already have lots of transferable talents to go into digital marketing if you have a history in marketing management, copywriting, web development, or even design. In order to create your own unique digital presence, you'll undoubtedly want to start working on your own branding and building a portfolio.
It's difficult to keep up with all of the latest trends, but acquiring a good knowledge of the fundamentals of emerging trends like artificial intelligence and virtual reality in the context of how they're being used for marketing is an excellent place to start.
You should certainly make sure that your social media streams are consistent with your skills and aptitude--in other words, talk about what you are interested in and learning about publicly and as often as you can.
Before hiring a digital marketing agency, it’s important to first assess your company’s needs. Do you need help with overhauling your content, implementing some SEO changes, or redesigning the UX for your website? Then you’ll want to evaluate your company’s own marketing skills, strengths, and capabilities to determine whether an agency, and what type, can benefit your business. Do you already have an in-house team that needs some help or is all of your marketing outsourced?Once you've asked these questions, you’ll have a better idea as to whether or not working with an agency is the right choice. You’ll also know what kinds of digital marketing services your business needs.
Conclusion-
Finally, digital professionals have several chances in a variety of roles and industries.
Employers on a worldwide scale are seeking qualified workers who can cover skills shortages in their companies and drive business objectives such as leads, revenue, and brand recognition as digitization advances at a rapid rate. To enjoy fast-paced, interesting work and a competitive income, future-proof your career with a knowledge of digital marketing.
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What is Digital Marketing?
What are different digital marketing activities?
What are different types of Digital Marketing Professions?
- Video/audio production
- Interactive technology (such as AI)
- Mobile marketing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social Media
- E-commerce
- Email marketing
- Marketing automation
- Content management and curation
- Web development
- Web Design
- Copywriting and editing
- Analytics
- Business/marketing strategy
What are the benefits of a digital marketing career?
2. Take Advantage of a Wider Range of Career Opportunities
3. Earn More Money Than Your Peers
4. Easily Jumpstart Your Career
5. Become a flexible and adaptable professional
6. Work with Different People Every Day