Top 10 Digital Marketing Trends of 2022 You Need To Know

Table of content

• Crypto 
• Augmented Reality 
• AI 
• NFTs
• Instagram Reels 
• Influencer Marketing 
• Whatsapp Marketing
• Live Stream Commerce
• Youtube Shorts 
• Metaverse

Latest Digital Marketing Trends of 2022

Crypto 

Cryptocurrency is also considered to be the INSTAGRAM of the finance world. No one ever recognised its potential when it entered the field and gradually took it over. In India, there are 10–12 million active cryptocurrency investors, and this number has been rising as a result of the enormous gains.

Everyone wants to invest in cryptocurrencies since they have emerged as one of the millennial generation's coolest things. To raise awareness and provide investors with a peek at this investment option, cryptocurrency investing sites are utilising this demand of the younger generation and giving them FREE portions of 1 coin.

It's not shocking if, like Google Pay, we utilise cryptocurrency for our daily requirements like groceries. The highest levels of digital marketing trends have really been attained by 2022.

Augmented Reality 

According to Wikipedia, augmented reality is an interactive environment in which computer-generated perceptual data is used to improve the appearance of real-world items.

It has three essential components.

• a mix of the real and virtual worlds 

• precise 3D registration of the actual and virtual items 

• real-time interaction

While virtual reality generates excitement and generates buzz thanks to its huge sci-fi concepts, augmented reality is far more believable from a marketing perspective. According to experts, AR will continue to hold a larger market share than VR. The use of this AR technology by brands to improve the customer experience and boost sales is on the rise.

IKEA is one such example. Using its own software, customers may take a photo of their home on their cellphones (iOS 11.0.1 for now) and use it to test-drive IKEA furniture in it. The users may move the furniture around to examine how it appears different from various perspectives.

Metaverse

The Metaverse is a universe within our world, as the name suggests. Currently, Meta is the owner of Metaverse (Facebook). The concept of a digital environment where augmented and virtual worlds coexist to produce a universal experience is novel and has enormous potential.

A computerised representation of oneself in a dystopian future where any action is conceivable appears to have a lot in common with video games. How does it then become a trend in digital marketing in 2022?

With its network of realities and virtual universes where space is almost everywhere, the Metaverse has made social commerce conceivable. Digital marketers have thus discovered a chance for their companies to occupy that void and establish a completely new digital marketing medium.

AI 

The top trend in digital marketing is this one. The discussion of how artificial intelligence would eventually rule every area of your lives has been going on across the world. We have no idea that the transformation has already started. An AI chatbot has already been used by 60% of internet users to resolve issues across several apps and websites.

The majority of the material we view on social media sites is enhanced by AIs to keep us interested for longer! The market for this technology is expected to reach $190 billion by 2025, giving digital marketers a fantastic chance to take advantage of it.

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NFTs

You can exchange digital assets called Non-Fungible Tokens. Each NFT includes a unique token identifying it as the original and yours alone. NFTs have upended the fields of art and technology, but they have also begun to infiltrate the field of marketing.

For their primary marketing objectives, free NFTs are distributed in a raffle as brands. For instance, Marriott Bonvoy organised a lottery in which the winners would each earn 200,000 Bonvoy points in addition to their personal NFT.

High-end businesses like Adidas, Marriott, and others have been the only ones to target these types of digital marketing efforts. The potential and prospects are endless as more and more businesses use NFTs as a marketing tool.

Instagram Reels 

After the Tik Tok ban in a few countries, Instagram Reel has taken advantage and introduced the feature of Reel in its application. Reels are offering interaction rates that are more than twice as high as releasing a typical video, which is fantastic news for digital marketers. You can even track your progress and evaluate your work with Instagram Reels' recently introduced insights tools! Reels from NFL clubs, according to Hootsuite, attract 67 per cent more interaction than their standard video uploads. Marketers may utilise this feature to highlight a variety of content types, including educational content, behind-the-scenes looks at the company, product evaluations, etc.

Influencer Marketing 

Influencer marketing, which focuses on employing a notable leader or personality to magnify the brand to the market, is more like word-of-mouth advertising. Influencers can include well-known celebrities, YouTubers, and Instagrammers with large followings who can assist promote a brand or company on social media.

The following are some noteworthy features on influencer marketing provided by HubSpot:

• The influencer marketing market is expected to increase and reach $13.8 billion in 2021.

• In 2019, more than 240 new influencer marketing-focused companies and platforms were founded.

• 90% of those who responded to our study perceive influencer marketing to be a successful type of advertising

• The majority (59%) admitting to having a separate budget for content marketing and 75% currently planning to do so in 2021.

The future of marketing may lie in influencers.

Whatsapp Marketing

In 2022, WhatsApp marketing is anticipated to be one of the most important and essential digital marketing trends. WhatsApp has fundamentally altered how companies now connect with and interact with their consumers. Now that all age groups use and frequently check an app, you may send personal messages on it. Additionally, since you will be contacting the customer using a WhatsApp Business Account, which increases their level of confidence in you and your company's legitimacy, you won't be freaking them out.

You may take orders from customers, let them know how their items are doing, and even accept and process payments! Basically why it is one of the top trends in digital marketing that you should follow

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Live Stream Commerce

In 2022, WhatsApp marketing is anticipated to be one of the most important and essential digital marketing trends. WhatsApp has fundamentally altered how companies now connect with and interact with their consumers. Now that all age groups use and frequently check an app, you may send personal messages on it. Additionally, since you will be contacting the customer using a WhatsApp Business Account, which increases their level of confidence in you and your company's legitimacy, you won't be freaking them out.

You may take orders from customers, let them know how their items are doing, and even accept and process payments! Basically why it is one of the top trends in digital marketing that you should follow

Youtube Shorts 

"Shorts" is the name of the most recent addition to the well-known platform YouTube. It's comparable to Instagram Reels, where you may produce brief videos of 15 seconds or less. Today's short-form video material is becoming increasingly popular, making YouTube Shorts a fantastic option for anyone who already has a target audience there. These days, all it takes to keep your visitors' attention is a 15-second engaging video.