What is Google Ads?
Why advertise on Google?
Best Practices for Google Ads
Use a template for PPC planning
Avoid using general keywords
Run no-brainer advertisements
Gain a higher Quality Score (QS)
Improve your landing page for ads
You'd better spend your money wisely if you're thinking of using advertisements to reach your target market.
That is a location that receives more than 2.9 billion unique visitors each month and 5 billion daily interactions similar to Google.
Just two years after Google.com, the most well-known website in the world, Google Ads was introduced. The advertising platform first appeared in October 2000 under the name Google Adwords, but in 2018 it underwent a rebranding and became known as Google Ads.
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What is Google Ads?
Google Ads is a platform for paid advertising that operates under the pay-per-click (PPC) marketing model, in which you, the advertiser, pay per click or impression (CPM) on an ad.
Google Ads are a successful technique to attract qualified visitors, or good-fit clients, to your company who are looking for the goods and services you provide. You may improve in-store traffic, increase phone calls to your business, and increase internet traffic using Google Ads.
With Google Ads, you can make and distribute strategic advertisements to your target market on desktop and mobile devices. As a result, when your target clients use Google Search or Google Maps to look for goods and services similar to yours, your company will appear on the search engine results page (SERP).
By doing this, you can reach your target market at the right time for them to see your advertisement.
Platform advertisements may also appear on YouTube, Blogger, and the Google Display Network.
In order for your company to achieve all of your paid campaign objectives, Google Ads will eventually assist you in analysing and improving those advertisements to reach more individuals.
There is no way around using Google Ads if you're using PPC to advertise your goods or services (the only exception might be Facebook Ads, but that's another issue).
You can also modify your advertisements to fit your budget regardless of the size of your company or the resources you have at your disposal. You can keep it under your monthly budget with the help of the Google Ads tool, and you may even suspend or discontinue your ad spending at any moment.
Moving on to a more pressing concern, are Google Ads actually effective? Let's look at some facts to help us respond to this:
- The click-through rate for Google Ads is over 2%.
- 180 million impressions from display advertising are generated per month.
- Paid ads on Google receive 65% of clicks from customers who are ready to buy.
- 43% of buyers make a purchase after seeing an advertisement on YouTube.
Why advertise on Google?
Over 5 billion search requests are submitted to Google every day, making it the most used search engine. The Google Ads platform has also been operational for about 20 years, providing it with some experience and authority in sponsored advertising.
People use Google as a search engine to find answers to their queries, which are combined with sponsored and unpaid adverts.
Do you require one more? Google Ads are utilised by your rivals (and they might even be bidding on your branded terms).
Even if you're ranking organically for a search query, your results are being pushed down the page beneath your rivals since hundreds of thousands of businesses utilise Google Ads to market their company.
Best Practices for Google Ads
Don't give up if you've tried advertising on Google but had little luck. Your Google Ads may not operate as they should for various reasons. However, let's first go through some common Google Ads recommended practices.
Use a template for PPC planning
You can keep your PPC efforts organised by using a planner. You can preview the character counts for your advertisements, see how they will appear online, and manage your campaigns all in one location using Google and HubSpot's PPC Planning Template.
Avoid using general keywords
Your strategy should include testing and fine-tuning because you really need to nail it for your keywords. Your ad will be shown to the wrong audience if your keywords are too general, which will result in fewer hits and a higher ad cost.
Examine what's working (i.e., which keywords result in clicks) and make changes to your ads as necessary to make them more relevant to your target market. The blend probably won't be perfect the first time, but you should keep introducing, eliminating, and adjusting keywords until it is.
Run no-brainer advertisements
You won't obtain enough clicks if your ad doesn't correspond to the searcher's intent to make your ad spend worthwhile. The keywords you are bidding on must be reflected in your headline and ad copy, and the product you are promoting in your ad must address any problems the searcher may be having.
It's a combination that will work, and you might only need a few adjustments to get the outcomes you want. You can build many ads for a campaign; utilise this capability to test different variations to see which ones perform the best. Utilize Google's Responsive Search Ads functionality, or even better, use that.
Gain a higher Quality Score (QS)
Google uses your Quality Score (QS) to decide where to place your ad.
Your rank and position on the Search Engine Results Page will improve with a higher QS (SERP). Fewer people will see your advertisement and you will have fewer opportunities to convert if your quality score is low.
Although Google informs you of your Quality Score, it is up to you to raise it.
Improve your landing page for ads
Your efforts shouldn't end with your advertisement; the user experience that follows a click is just as important.
When a user clicks your advertisement, what do they see? Is the conversion rate on your landing page optimised? Does the page address the problem or query of your user? The conversion process needs to be easy for your user to move through.
It's a combination that will work, and you might only need a few adjustments to get the outcomes you want. You can build many ads for a campaign; utilise this capability to test different variations to see which ones perform the best. Utilize Google's Responsive Search Ads functionality, or even better, use that.
Relevance, control, and results are the three cornerstones on which Google Ads bases all of its digital marketing solutions.
What are the three different keyword match kinds in Google Adwords?
Exact match gives you the most control over who sees your advertisement among the three keyword matching options, but it also targets fewer queries than phrase and broad match.
What is the formula for CTR?
CTR is calculated by dividing the number of clicks your ad receives by the number of times it is displayed: clicks impressions = CTR. Your CTR, for instance, would be 5% if you had 100 impressions but only 5 clicks. You may check the CTRs for each of your ads, listings, and keywords displayed in your account.