Are you attending a Google Analytics interview and wondering what will be covered in terms of questions and discussions? It is best to have an idea of the kinds of questions that will be asked at a Google analytics interview before going in order to mentally prepare your responses. I've put together a top Google Analytics interview question and answer guide to assist you to comprehend the breadth and true intent of the questions. Let's get going.
Google Analytics Interview Questions & Answers 2020:
Basic Level Google Analytics Interview Questions & Answers
1. What is Google Analytics? Tell me something about Google Analytics?
Almost always, you will be asked this during your Google Analytics interview. Google Analytics is a free web analytics tool that you can use to monitor and assess the effectiveness of your website. With the aid of tracking code, Google Analytics keeps track of a variety of user behaviours when they visit your site, including user engagement, visitor flow, conversion rate, and demographics like age, gender, and interests.
Google Analytics combines the data in a variety of ways, including at the User, Session, Pageview, and Event levels.
Google Analytics combines the data in a variety of ways, including at the User, Session, Pageview, and Event levels.
2. What is a session?
A session is started when a person accesses a website. Although it can be altered, it lasts for 30 minutes. The amount of website interactions a user has over the course of a given period of time is referred to as a session.
The actions can include browsing websites, downloading e-books, buying goods, etc. Non-active users won't tamper with the data after the session expires. For instance, users who continue to use your website in a different tab after the 30-minute mark will not be included in the session count.
The actions can include browsing websites, downloading e-books, buying goods, etc. Non-active users won't tamper with the data after the session expires. For instance, users who continue to use your website in a different tab after the 30-minute mark will not be included in the session count.
3. What are Google Analytics Goals?
You may monitor user interactions on your site by setting up goals in Google Analytics. You can choose the interactions you wish to monitor, such as form submissions, ebook downloads, thank you page visits following purchases, and more. It enables you to monitor how well your website converts and achieves your desired goals.
4. What is meant by conversions and how will you track conversions through GA?
The majority of Google Analytics questions and answers advocate this query as one of the main ones. Conversions happen when your predefined Google Analytics targets are met, generating ROI for the website.
For instance, whether a user, among other desired behaviors, fills out a form, subscribes to a newsletter, or simply uses the website extensively. Conversion tracking can be set up using Google Analytics goals.
For instance, whether a user, among other desired behaviors, fills out a form, subscribes to a newsletter, or simply uses the website extensively. Conversion tracking can be set up using Google Analytics goals.
5. What is meant by KPI in Analytics?
KPI, or Key Performance Indicator, is a quantifiable performance indicator that aids website managers in monitoring and evaluating website performance in accordance with set business objectives. They can operationalize their marketing objectives with its assistance.
Among the crucial KPI, examples are
Among the crucial KPI, examples are
- Sessions
- Users
- Jump Rate
- Average Period
- Rate of Conversion
- Pages/Sessions
- Pageviews
Intermediate Level Google Analytics Interview Questions & Answers
1. What is ROI and how to calculate it?
one of the most often asked questions about Google Analytics. ROI, or return on investments, is the acronym.
ROI is determined using the formula (Revenue - Cost)/Cost.
To determine the ROI effects of your multi-channel funnel data-driven attribution approach, use the ROI analysis report.
ROI is determined using the formula (Revenue - Cost)/Cost.
To determine the ROI effects of your multi-channel funnel data-driven attribution approach, use the ROI analysis report.
2. What is Event Tracking?
It is one of the often asked questions in Google Analytics interviews. Events are user interactions with material that can be monitored apart from the loading of a website page or a screen.
Examples of actions you would wish to track as Events include downloads, clicks on mobile advertisements, gadgets, Flash elements, AJAX embedded elements, and video plays.
You can set up event tracking, for instance, if you'd like to know how many visitors downloaded an ebook or watched a video.
Examples of actions you would wish to track as Events include downloads, clicks on mobile advertisements, gadgets, Flash elements, AJAX embedded elements, and video plays.
You can set up event tracking, for instance, if you'd like to know how many visitors downloaded an ebook or watched a video.
3. What is RPC in Google Analytics?
Google Analytics offers the e-commerce indicator known as RPC or revenue per click. it states the value of each click plainly. You may find the keywords that are having an impact on your campaign by using RPC. Although it is not a typical Google Analytics inquiry, it may occasionally be asked to gauge your depth of understanding.
4. What are Custom dimensions and metrics?
Custom dimensions and custom metrics in your Google Analytics account are similar to the usual dimensions and metrics, with the exception that you built them to gather and analyze data that Analytics does not normally track.
5. What is the site speed report in Google analytics?
Your website's rating may suffer if it is slow. Therefore, having a fast website is essential. Go to reports and choose behavior> site speed to gather information about site speed.
Site speed statistics demonstrate how quickly your website loads and is prepared to engage visitors. It aids in pointing out areas that need work.
Three components of latency are measured by the Site Speed reports:
Site speed statistics demonstrate how quickly your website loads and is prepared to engage visitors. It aids in pointing out areas that need work.
Three components of latency are measured by the Site Speed reports:
- Page-loading time for a representative sample of site visitors.
- Any discrete hit, event, or user interaction that you want to track in terms of execution rate or load time
- how rapidly the document is parsed and made available for user interaction by the browser.
READ MORE:
What Is Google Analytics?
Google Tag Manager Vs Google Analytics
How to Create a Google Analytics Report?
- Basic Dashboard.
- Executive Dashboard.
- Digital Marketing Dashboard.
- Content Marketing Dashboard.
- Social Media Dashboard.
- Ecommerce Dashboard.
What is Google Analytics for beginners?
Google Analytics for Beginners explains how to create an account, add tracking code, and set up data filters in Google Analytics. You'll discover how to use Google Analytics' interface and reports, as well as how to create dashboards and shortcuts.
What is Google Analytics and how does it work?
Google Analytics collects information about visitors to a website. Google Analytics provides excellent insight into user activity and collects valuable user data in real-time, from a website's traffic sources to the number of hits each month.