33,700 New Marketing Jobs are High in Demand: Know their Skills, Certification and More

In the ever-evolving world of marketing, the demand for skilled professionals continues to rise. As businesses adapt to digital transformation and changing consumer behaviours, new marketing job opportunities emerge. In 2023, an estimated 33,700 new marketing jobs are expected to become available across various industries. To secure these high-demand positions, it's crucial to understand the skills, certifications, and knowledge areas that will set you apart in the competitive marketing job market.

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33,700 New Marketing Jobs are High in Demand
 

33,700 New Marketing Jobs are High in Demand: Know Their Skills, Certifications, and More

Marketing has transformed significantly over the past decade. The marketing sector is projecting 6% growth in 2023 where promotion, advertising and marketing managers soon will be developing the job space with new marketing job roles in India. The digital age, social media proliferation, big data, and technological advancements have revolutionized the way companies connect with their audience. As a result, several new marketing job roles have emerged, each with its unique set of responsibilities and requirements.
 

New Marketing Job Roles that are in High Demand: 

1. Digital Marketing Manager

According to the data, it is estimated that the digital marketing sector will grow up to 539 billion by the end of the financial year 2024 which definitely redirects the growth of the digital marketing industry in India.

• Responsibilities: Overseeing online marketing efforts, including SEO, SEM, social media, email marketing, and content strategy.
• Skills: Proficiency in digital marketing tools, data analysis, and knowledge of current online trends.
• Certifications: Google Ads, HubSpot, or Facebook Blueprint.

2. Content Marketing Specialist

According to salary estimation by AmbitionBox, Content and marketing salary differs by the individual's experience with the range of  ₹4.2 lacs to ₹23 lacs with an average salary of  ₹11.2 lacs. 
 

• Responsibilities: Creating, curating, and distributing valuable content to attract and engage the target audience.

• Skills: Strong writing and content creation skills, SEO knowledge, and proficiency in content management systems.

• Certifications: HubSpot Content Marketing, Content Marketing Institute Certification.

  Suggested: Digital Content Curator: Content Curation Process

3. Data Analyst

Data analysts are high in demand with a projected 11 million jobs opening by the next year of 2026. Data Management is a lucrative career with the growth of this industry in India is 32 per cent.

• Responsibilities: Analyzing data to gain insights into consumer behaviour, marketing campaign performance, and market trends.

• Skills: Proficiency in data analysis tools, statistical analysis, and data visualization.

• Certifications: Google Analytics, Microsoft Certified Data Analyst.

4. Social Media Manager

Social media manager

As per the survey and demand report, the number of active users of social media increased to 470.1 million in 2022, but by the year 2023, this data increased crossing 77.3 per cent which is 4.89 billion. Therefore, Social media marketers earn an average salary of 4.8 lacs per year according to the AmbitionBox.
 

• Responsibilities: Managing a company's presence on social media platforms, developing content, and engaging with the audience.

• Skills: Strong communication, social media advertising knowledge, and community management skills.

• Certifications: Hootsuite Social Marketing Certification, Facebook Blueprint.

  Read more:  Digital Marketing Classroom in Noida: Modules, Fees, and Benefits of Job Ready Course

5. Influencer Marketing Specialist

 

• Responsibilities: Collaborating with influencers to promote products or services and tracking the effectiveness of influencer campaigns.

• Skills: Relationship-building, negotiation, and understanding of influencer marketing trends.

• Certifications: None specific, but courses on influencer marketing are valuable.

6. E-commerce Marketing Manager

• Responsibilities: Focusing on marketing strategies for online retail, optimizing websites, and driving e-commerce sales.

• Skills: Knowledge of e-commerce platforms, data analysis, and digital advertising.

• Certifications: Google Ads, eMarketing Institute's E-commerce Marketing Specialist.

7. Marketing Automation Specialist

• Responsibilities: Implementing marketing automation tools to streamline campaigns, email marketing, and lead nurturing.

• Skills: Proficiency in marketing automation platforms, data segmentation, and email marketing best practices.

• Certifications: HubSpot, Marketo, or Salesforce Marketing Cloud certifications.

8. SEO Specialist

• Responsibilities: Optimizing websites to improve search engine rankings and increase organic traffic.

• Skills: Knowledge of SEO best practices, keyword research, and on-page and off-page optimization techniques.

• Certifications: Google Analytics, Moz SEO Essentials Certification.

9. Brand Manager

• Responsibilities: Developing and maintaining a brand's image and ensuring consistency in messaging and visual identity.

• Skills: Strategic thinking, creative direction, and strong communication skills.

• Certifications: None specific, but a marketing management certification can be beneficial.
  
   

10. Market Research Analyst

• Responsibilities: Collecting and analyzing data to provide insights into market trends, customer behaviour, and competitor activities.

• Skills: Strong analytical and research skills, proficiency in data analysis tools.

• Certifications: Market Research Society (MRS) or American Marketing Association (AMA) certifications.

11. UX Designer

• Responsibilities: Improving the user experience on websites or applications to enhance customer satisfaction and conversion rates.

• Skills: User interface (UI) design, usability testing, and empathy for user needs.

• Certifications: UX Design Institute Professional Diploma in UX Design.

  Read more: UI UX Design Course: Specifics, Qualifications, Syllabus, and Career

12. Marketing Analytics Manager

• Responsibilities: Analyzing marketing data to measure campaign performance, identify opportunities for improvement, and make data-driven recommendations.
• Skills: Data analysis, proficiency in analytics tools, and strategic thinking.
• Certifications: Google Analytics, Microsoft Certified: Azure AI Engineer Associate.

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Key Skills for Thriving in Marketing Jobs

While each marketing job role may have specific skill requirements, there are essential skills that are universally valuable in the field:

1. Data Analysis: The ability to interpret and draw insights from data is essential, as marketing decisions are increasingly data-driven.

2. Digital Literacy: Understanding digital marketing tools, technologies, and trends is crucial for success in most marketing roles.

3. Creativity: Creative thinking is valuable for crafting compelling marketing campaigns and content.

4. Communication: Effective written and verbal communication skills are vital for conveying marketing messages to the target audience.

5. Strategic Thinking: Marketers need to think strategically to develop and execute marketing plans that align with business goals.

6. Adaptability: Given the dynamic nature of marketing, being adaptable and open to learning is crucial.

7. Customer-Centric Mindset: Understanding and empathizing with the customer's needs and preferences is key to effective marketing.

Certifications that Boost Your Marketing Career

Earning certifications can help validate your expertise and stand out in the competitive job market. Here are some popular marketing-related certifications:

1. HubSpot Marketing Certification: Covers inbound marketing, email marketing, and content marketing.

2. Facebook Blueprint Certification: Focuses on Facebook and Instagram advertising and marketing.

3. Content Marketing Institute Certification: Demonstrates expertise in content marketing.

4. Market Research Society (MRS) Certification: Recognizes skills in market research and consumer insights.

5. American Marketing Association (AMA) Certification: Covers various aspects of marketing, including market research, branding, and digital marketing.

6. Hootsuite Social Marketing Certification: Validates expertise in social media marketing and advertising.

7. Google Analytics Certification: Demonstrates proficiency in Google Analytics for data analysis.

8. Moz SEO Essentials Certification: Focuses on search engine optimization and best practices.

9. eMarketing Institute's E-commerce Marketing Specialist Certification: Covers e-commerce marketing strategies and tactics.

10. UX Design Institute Professional Diploma in UX Design: Validates skills in user experience and user interface design.

11. Marketo, Salesforce Marketing Cloud, or HubSpot Marketing Automation Certifications: For marketing automation specialists.
     

     Read more: Top 5 Digital Marketing Courses in India 2023: Specialization, Price, Comparison, and More

Market Trends Shaping the Future of Marketing Jobs

The marketing landscape is constantly evolving, and it's important to stay updated on the latest trends. Some key trends that are shaping the future of marketing jobs include:

1. AI and Automation: Automation tools and artificial intelligence are being used for data analysis, personalized marketing, and chatbots.

2. Video Marketing: Video content is becoming increasingly popular, and marketers are investing in video production and live streaming.

3. Voice Search Optimization: With the rise of voice-activated devices, marketers are focusing on voice search optimization.

4. Sustainability and ESG: Companies are incorporating environmental, social, and governance (ESG) values into their marketing strategies.

5. Personalization: Customers expect highly personalized experiences, and marketers are leveraging data to deliver them.

6. Blockchain in Marketing: Blockchain technology is being used for transparent and secure marketing campaigns.

7. Inclusive Marketing: Brands are focusing on diversity and inclusivity in their marketing campaigns.

8. NFTs and Metaverse Marketing: Marketers are exploring opportunities in the world of non-fungible tokens (NFTs) and the metaverse.

As the marketing industry continues to evolve, it presents numerous opportunities for those seeking to embark on or advance in their marketing careers. With 33,700 new marketing jobs expected to open up in India, there is a growing demand for skilled professionals who can navigate the changing landscape of digital marketing, data analysis, and customer-centric strategies. By acquiring the right skills, and certifications, and staying updated on industry trends, you can position yourself for a successful and fulfilling career in marketing. The future of marketing is dynamic, and those who embrace change and innovation will thrive in this exciting field.

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