What is video marketing?
Importance of video marketing: Benefits and Statistics
You can view it on a mobile device
YouTube marketing boosts SEO
Videos are more memorable
Videos promote increased sharing
Video marketing aids in business expansion
Types of videos for marketing
Explication films
Product demos
Brand videos
Live video
Video testimonials
Videos on social media
Just think of a day without videos! When you search for something on Google, you may notice that pages with videos appear higher in search results than those without them.
Videos have a greater influence on viewers than any other type of material, whether they are used on landing pages, websites, social media, etc. People prefer viewing a video to reading text, understanding infographics, and other tasks.
Videos are prevalent, and companies are utilising them to their best potential to expand. Videos will account for 82% of all Internet traffic in 2022, according to the Cisco Video Networking Index. Videos in growth marketing nowadays seem to be missing something.
Without a question, one of the most popular and successful industries today is video marketing. There is no indication of a slowing trajectory.
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What is video marketing?
In layman's terms, video marketing can be defined as the process of promoting your good or service via various sorts of videos on a variety of platforms.
You have probably noticed video advertising appearing as you open YouTube videos and scroll through your Instagram feed.
Let's look at a few more examples. Most likely, you looked into a good or service that your preferred TikTok or Instagram influencer recommended. Additionally, you might see enticing video advertising on Facebook or even in-game between the video games you play that feature tales, product unboxings, etc.
These are the channels that companies utilise to advertise their goods and services, and this is the essence of video marketing. In addition, the COVID-19 epidemic made individuals more housebound, and businesses have gone completely digital to adapt to the new normal.
Businesses can use video marketing to its fullest potential to differentiate themselves and expand in the digital market. Businesses create films for a variety of reasons, including advertising their products and services, generating leads, informing customers, and piquing interest.
Like many other forms of digital marketing, video marketing mainly relies on data, therefore you should monitor a number of indicators and monitor how engaged your audience is. Let's examine the significance of video marketing and comprehend its advantages. I've also provided some statistics to assist you to comprehend how video marketing affects organisations.
Importance of video marketing: Benefits and Statistics
You may be able to explain why video marketing is vital. Both small and large organisations should invest in video marketing because it is the most effective method of advertising.
However, the advantages of video marketing and some figures that might help you understand why it is crucial are as follows:
You can view it on a mobile device
More people than ever before using their smartphones today. Mobile Internet users are a key driver of the video industry's expansion.
In a recent poll by Statista, 77% of participants admitted to using a mobile or tablet device to view online videos. Facebook asserts that 1.5 times more people watch videos on smartphones than on computers each day.
YouTube marketing boosts SEO
Search engines reward websites with video since it increases the site's quality and encourages viewers to stay on the page longer. According to HubSpot, 31% of marketers utilise video to improve SEO.
Videos are more memorable
Three days later, only 10% of what your clients hear will still be fresh in their minds. On the other hand, kids are more likely to retain about 65% of the information they hear three days later if it is accompanied by the proper images. Making an amusing and educational film could help consumers remember your company.
Videos promote increased sharing
On their mobile devices, 92% of people who watch videos also share them with others. Platforms like YouTube and TikTok have always been centred around video content.
Videos that are frequently shared by users on other social media platforms, such as Instagram, Facebook, and Pinterest, have also been supported. Even platforms without native video upload functionality are emphasising the importance of video marketing.
Video marketing aids in business expansion
The utilisation of video content is encouraging business growth. More than 93 per cent of companies assert that posting videos on social media brought in new customers. Additionally, 63% of businesses have discovered that using just social media videos has the highest return on investment.
There are a lot more benefits to video marketing than this. Additionally, it raises sales, conversions, and click-through rates. It is true to say that video marketing is revolutionising the way businesses operate, particularly in the post-Covid-19 epidemic era.
People are drawn to eye-catching material that gives them an instant understanding of a company in a world that is changing quickly. Videos will be the most popular sort of material since they serve this goal.
Types of videos for marketing
You can use a variety of video marketing techniques to promote your company or brand. Here are 10 of them, which you may use to generate ideas for video marketing:
Explication films
Explainer films are brief pieces of media that succinctly and engagingly define your product or service. These movies can be animated or not animated, for example, animated whiteboards, animated characters, animated motion graphics, and 3D animation.
Product demos
Videos that illustrate the use, features and other key aspects of a product or service are known as product demos, as the name implies. With the help of product demo videos, prospective customers can learn more about your company and your services.
Brand videos
Building brand awareness is crucial, particularly if you're just getting started. Using brand movies to promote your company's name, goods, and services is a terrific idea. It might be a video showcasing the history of your brand, its features and advantages, etc.
Live video
The majority of social media platforms now allow users to create live-streaming videos, which are an excellent way to communicate with your audience in real time. As they are a dramatic and interesting manner to pique the audience's interest, interviews, behind-the-scenes methods, and demonstrations can all be used to accomplish this.
Video testimonials
People nowadays want to base their purchases on reviews and customer feedback. Real-world feedback and testimonial videos can be used by businesses to draw in clients and win over future clients.
Videos on social media
Social media networks can be used to quickly create engaging videos. This includes brief YouTube videos, Instagram and TikTok videos, etc. If done properly, paid social media advertisements can attract a sizable audience.
It is referred to as the "seven Ps of marketing" and consists of the following: product, price, promotion, place, people, process, and tangible evidence.
What is the video marketing ROI?
A good ROI is reported by 89% of marketers who use video. 83% of marketers who use video claim that it aids in lead creation. According to 87% of marketers who use video, their websites are getting more visitors. 80% of video marketers claim that their campaigns have directly increased revenue.
What characteristics characterise a successful video advertisement?
A strong video commercial will highlight a problem and demonstrate to viewers how the company will address it. Use a Script - Prior to producing content in any format, but particularly when it comes to video, it is crucial to have a well-thought-out plan. Do not attempt to wing it!