Top YouTube Marketing Stats You Should Know About in 2022

Jawed Karim, Chad Hurley, and Steve Chen, three former PayPal workers, founded YouTube in February 2005 as an online video-sharing network.
Google LLC, a worldwide technology business and search engine behemoth, purchased the startup for an estimated 1.65 billion dollars in November 2006. YouTube is a Google subsidiary that is now headquartered in California, United States.
On April 23, 2005, one of YouTube's creators submitted the first video to the site. By July 2006, the video-sharing platform had accounted for approximately 60% of all Internet video views in just over a year.

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According to the Cisco Annual Internet Report, videos will account for 82 percent of all Internet traffic by 2022. With that statistic in mind, it's safe to predict that YouTube will continue to present huge potential in the future, and you can't afford to ignore it in your digital marketing strategy.
If you're an entrepreneur or a digital marketer, it's critical to consider key YouTube data like usage statistics, user demographics, and YouTube marketing analytics to have a better knowledge of the platform's ability to engage with your target consumers.

YouTube Is the Largest Social Media Network-

Whatever your specialization or business, you must include YouTube in your digital marketing efforts since, according to the most recent YouTube statistics, it is one of the world's largest social media networks, with over 2 billion monthly active members.

Monetization Is a Big Draw-

One of the most intriguing YouTube facts is that it not only allows brands and marketers to showcase their products, but it also provides tremendous monetization opportunities. Ryan Kaji, a nine-year-old Texas boy, earned $30 million in 2020 by reviewing and unboxing games and gadgets on his YouTube channel "Ryan's World."

Preferred Pre-Purchase Research Channel for Consumers-

According to published YouTube marketing statistics, about 90% of customers use the video-sharing network to look for companies or items. This YouTube data demonstrates the platform's ability to influence purchase decisions and the importance of incorporating it into your digital marketing plan.

YouTube Is the Most Dynamic Ad Platform-

With 48 percent of digital marketers using YouTube advertisements to market their products and services, the top-ranked video posting and sharing site is the third most popular social network for paid marketing.

More Effective Than Facebook for Video Marketing-

According to YouTube statistics, 78.8% of digital marketing experts believe YouTube is an extremely useful platform for video content marketing, putting it ahead of Facebook, which garnered 58.5 percent of the vote.

Second Best for Influencer Marketing-

YouTube has been ranked the second-best format for influencer marketing by 70% of marketers. Instagram Stories trails the popular video-sharing site by a hair.

Music Videos Are Top Viewed, but Reviews Come a Close Second –

Music videos are the most popular category on YouTube, according to YouTube marketing statistics. Product reviews, vlogs, and how-to videos, in addition to music videos, are the three most popular video formats with a large audience.

Users Spend a Billion Hours on the Platform-

YouTube is known for keeping its users glued to their screens. YouTube viewers spend an average of 1 billion hours every day watching videos of their choosing. This obviously demonstrates the platform's immense marketing potential.

The Trend of Watching YouTube on TV Is Rising-

One of the lesser-known YouTube facts is that the platform is rapidly gaining traction as a source of video for television viewing. YouTube is the second most popular service for watching videos on television screens in the United States, after Netflix, among people aged 18 to 34.
According to the most recent YouTube statistics, watching YouTube videos on television screens has become increasingly popular in recent years. YouTube users watched videos on television screens for more than 250 million hours in March 2019, up 39% over the previous year.

YouTube Enjoys Greater Reach Than All Cable Networks Combined-

If all of the preceding isn't enough to persuade you, consider this: YouTube has a larger audience in the United States than all cable TV networks combined among adults aged 18 to 49.

Extensive Reach Among a Global Audience-

YouTube is an excellent tool for reaching your target audience, regardless of where they are in the world. One of the fascinating YouTube facts is that the popular video-sharing network has a large audience from all over the world, with the United States accounting for the majority of its traffic.

Effective for Multi-Lingual and Multinational Marketing-

Because of its unrivaled global reach, YouTube has a universal appeal. According to the latest YouTube statistics, users can access the platform in 80 different languages. Localized versions of the world's most popular video-sharing website are now available in more than 100 countries.
 





  It's best to post about 2 or 3 videos per week, all in all. You can grow your YouTube channel faster by creating a specific posting schedule and posting about your upload schedule on your YouTube account to inform your audience.