Use these Social media tools and templates and save time

Table of Content

1. Make Content Plans Using Google Trends
2. Produce Pictures Using Stencils
3. Use Animoto to make videos
4. Plan Posts Using Buffer
5. Utilize Hootsuite to manage posts and mentions
6. Improve Post-Planning with Later
7. CoSchedule's Content Calendar creation tool
8. Use a keyhole to conduct social listening

Managing your social media accounts is difficult, just like running a small business with the help of digital marketing. While larger companies are able to divide activities like creating videos, writing social media copy, designing graphics, and content strategy, for small firms, those tasks are frequently handled by one or two people.

Fortunately, there are social media tools you can use to manage several social media accounts much more efficiently and save endless hours.

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Let's look at several social media tools for posting, planning content, making media, and social listening.

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1. Make Content Plans Using Google Trends

In most cases, what people look up on Google matches what they look at on social media. To keep up with popular searches and trending subjects, it is worthwhile to frequently monitor Google Trends.

There is undoubtedly keyword data that can help your social marketing and increase interaction because there are over tens of thousands of Google searches made every second.

For instance, luxury pool builders Compass Pools perfectly timed their posts for the summer hot. They provided discounts via Facebook for pool constructions and targeted messages about having fun in the pool during the warmer weather. This was thoughtfully timed to coincide with a season when people would be spending more time outside.

By making their marketing efforts timely and relevant, they were able to increase their impact by using Google Trends to identify popular themes.

Another useful resource for finding more commercially relevant hashtags is Google Trends. Despite the fact that hashtags have been around for some time, many marketers are still unsure of how to use them effectively. With the use of Trends, you may identify popular phrases in particular geographic and demographic groups and then structure your hashtags accordingly.


2. Produce Pictures Using Stencils

Stencil is a free social media image production platform that caters particularly to marketers and provides templates for corporate content marketing.

You just choose a background or template, customise it with your own text, and upload it. It creates captivating graphics that may be created in a matter of seconds without the slightest requirement for graphic design expertise.

With its speed-oriented design and more than 140 well-liked presets, it offers a number of helpful features, so you don't have to be concerned about your grid's photographs all looking the same. It offers over 3 million icon choices, the possibility to schedule posts using Buffer, and many other time-saving features.


3. Use Animoto to make videos

According to Eden's video production experts, "84% of consumers believe that watching a brand's video has persuaded them to buy a product or service, and 81% of individuals say that they use Instagram to investigate major brands."

Brands may reach the proper audiences and increase brand awareness by sharing videos on social media, which is a very effective strategy. This is particularly true at the moment when many social media platforms are beefing up their reach and introducing additional video capabilities to counter TikTok.

Animoto is a social media application that enables businesses to make expert films without having any prior editing knowledge, so even a one-person marketing team can get great results.


4. Plan Posts Using Buffer

There are four social media scheduling tools on this list for a good reason. Most marketers for small businesses lack the time necessary to personally publish to every network every day. Your best buddy is a good social media management tool since it enables you to schedule a week's worth of content whenever you have the time.

Currently, Facebook, Twitter, LinkedIn, Instagram, Pinterest, TikTok, and Google Business profiles can all be connected to a Buffer account. However, the free plan only allows you to link three profiles in total, not one from each of these platforms.

With a free Buffer account, you may choose a posting schedule and queue up to 10 posts at once for the days and hours of your choosing. You get additional scheduled posts, associated accounts, and post analytics with the premium options.

It's simple to share internet information, such as articles and YouTube videos, when you use Buffer together with its complementary browser plugin. Click the Buffer extension while reading any content that would be of interest to your audience or when watching a video. You can immediately add a caption and schedule the post to appear in your queue by opening a new window.

The free plan's limitation of 10 posts per profile at once implies you must fill it up more frequently than with a subscription plan.


5. Utilize Hootsuite to manage posts and mentions

Hootsuite is centred on straightforward scheduling, just like Buffer.

Hootsuite only offers a free 30-day trial, and no longer offers a free plan. However, there's a decent chance that you'll find it so useful in the end that you'll decide to stay.

On Hootsuite's most affordable subscription plan, you can connect up to 10 social media accounts. Currently, Hootsuite works with Facebook, Twitter, LinkedIn, Instagram, Pinterest, and TikTok profiles, similar to Buffer (not Google Business).

A free Hootsuite account offers next-level in-platform analytics reports that may be modified, suggested best post timings depending on your linked audiences, and a "social inbox" for messages. Even more, features are offered in the premium plans.

Similar to Buffer, the Hootlet browser plugin features a pop-up that enables you to immediately schedule or publish content you're watching online.


6. Improve Post-Planning with Later

Due to its improved capacities for photo and video scheduling, Later is one of the most well-liked applications for social media management. Despite being buried on their price website, Later does offer a free plan. A premium plan also has a free 14-day trial period available.

TikTok, Facebook, Twitter, Pinterest, and LinkedIn posts may all be scheduled and published automatically using Later for Instagram feed posts (photos, videos, including Reels, and carousels). This is significant for marketers because, in contrast to other management solutions that connect to Instagram, you have to sign up for push notifications and follow additional steps when posts are about to go live.

Facebook and Instagram Stories can also be scheduled using Later, but they require push notifications to publish.

You can schedule 10 posts per month for each social media network, use unlimited media storage, and receive "light" analytics with the free plan. You can also connect one social set (i.e., one account from each social media platform).

You may get location and user tags suggested hashtags and other helpful features with paid services. There are many payment tiers available, and higher ones come with a conversations module that lets you easily manage comments and monitor activity from your desktop.


7. CoSchedule's Content Calendar creation tool

CoSchedule is a project management and marketing calendar app that works with a variety of social media sites, including Facebook, Instagram, Pinterest, LinkedIn, and Twitter (you can pick two). In order to track the number of clicks across social media channels, it can also be coupled with Bitly.

You can visualise your timetable more clearly with its calendar-style editorial, which makes managing your many channels much more effective.

CoSchedule has a number of features that can make better use of your time, including:

'Highest Time' scheduling, which enables CoSchedule to pick when to publish content based on the best exposure and engagement, allowing you to enable the sending of messages and campaigns across numerous networks in advance.
Imports of historical social media communications allow you to measure or rearrange posts from the last 60 days.

For instance, the marketing staff for the UofSC Alumni Association had to transition to remote working as a result of the pandemic and was concerned about how this might affect their productivity. However, relying on CoSchedule allowed them to boost their daily social interaction from 170 to 3.4k in a single month while also managing 12 times as much work as they could have done working from home.

CoSchedule can be utilised for more than simply social networking. Additionally, it can aid in the management of your entire marketing content, including blogs, emails, and other materials you publish. It is a versatile tool that can help you save time when managing and marketing your company in many ways.


8. Use a keyhole to conduct social listening

An analytical tool called Keyhole concentrates on Twitter and Instagram, but it may also be connected to Facebook and YouTube. You can track hashtags, users, mentions, and other things with it. In order to help you better understand your audience and how to engage with them, it also displays heatmaps that represent worldwide brand interaction.

You gain special access to your monitored hashtags with Keyhole. Making ensuring that your posts and mentions are pertinent will enable you to submit material and hashtags that are more likely to generate significant reach and impressions.

Keyhole is a helpful app to forecast how well hashtags and posts will do based on pertinent data and AI features, which can be helpful if you're seeking for ways to increase engagement more quickly and effectively. Using the tool to gauge the ROI of influencer marketing and the contribution of these campaigns in terms of conversions, traffic, and reach is also helpful if you work with influencers, as travel business Jet2 discovered.

All of these social media tools were created to increase engagement, enhance traffic, and ultimately help you save a tonne of time and effort. These tools can assist you in creating more effective campaigns faster if you're having trouble maximising your social media networks. In order to produce material like Instagram Story templates or Instagram Reels, users can alter pre-made graphics or video files in applications like Adobe Photoshop, After Effects, and Premiere Pro.