Webinar Wrap-up: 8 Email Breakthroughs That Won’t Break the Law

Your marketing approach must now include email marketing. By giving you the chance to communicate with prospects, leads, customers, and ex-customers directly in their inbox at a time that suits them, it helps you build relationships with them. In terms of ROI, engagement, reaching out to people, and customer lifecycle management, email is without a doubt the best marketing channel available today.
   

1. Provide Crystal Clear Terms of Data Use

The law is continually evolving. The security of consumers' private information has gained more attention and is now seen as a fundamental right during the past ten years. Governments all across the world are controlling it appropriately. This means that any firm that interacts with personal information must have data protection as a fundamental need. Companies must increase customer confidence and guarantee that they are handling personal data responsibly.

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2. Offer Clear Consent Options

Many businesses are facing problems or problems at this point since there are many things that need to alter. Implied consent is not permitted under the GDPR. You can assume that someone would grant you their approval if you asked for it, which is known as implied consent. Therefore, you cannot allow users to pre-check a box to subscribe or agree to the terms of service. You must abide by explicit consent, which means that after asking a consumer for their consent and explaining the policies' and regulations' ramifications to them, they must then make a decision on their own. Additionally, your emails should have a clear, easy, cost-free, one-page, no-process unsubscribe option.
 

3. Never Combine Consent

It resembles tricking people into purchasing your goods or services while simultaneously gaining their permission to carry out an action. The GDPR states that unless it is necessary for that specific service, permission cannot be combined with other terms of service. Consider the following scenario: You have read and accepted to the Terms and Conditions and Privacy Statement, but you notice in the fine print that we will send you the newsletter in order to keep you informed. You had to accept the terms of service in order to proceed with the checkout, which meant that you would continue to receive their emails in the future. Avoiding this technique is advisable.
 

4. Do Annoying Pop-Ups Work?

Work of pop-up ads? Are they bothersome? What is happening to them? The GDPR has established criteria on particular consent for specific purposes, not blanket acceptances, making pop-ups more problematic. Pop-ups do have certain advantages as well as disadvantages, though.
Pop-Ups Top recommendations:

• Timing: The visit is 60 seconds in. When someone accesses the website, do not instantly display the pop-up.
• Position: Following blog posts and articles. Prior to making that pop-up suitably tight, let the user to achieve their goal, which is to obtain the information they desire. This will allow them to see the content and derive value from it.
• Benefit: Consider whether the reader will clearly benefit from the content.
• Never employ exit pop-ups that prevent users from leaving whenever they please.

 

5. Personalization – It’s All About ME

The simplest method to improve conversions, click-through rates, engagement levels, and open rates for emails is to personalize them. According to the Data & Marketing Association (DMA), segmented, targeted, and personalized emails provide 58 percent of all revenue. Beyond just a name, personalization is more about relevance. So, after you are familiar with a few various approaches to creating the highly tailored experiences that users desire, you can test them to see which is most effective.
 

6. The Robots are Coming!

Artificial intelligence (AI) users noticed that their front-end metrics significantly improved. According to Persado, its AI technologies outscored human copywriters in each test and generated a 450 percent boost in clicks for JPMorgan Chase Bank. AI examines possibilities more quickly to determine precisely which words cause users to click. It involves sorting through data and spotting patterns that people would miss. Human marketers can only write from their own experience, expertise, instincts, and preconceptions; a bot is not constrained by these limitations. A robot cannot, however, totally take the position of human writers. For instance, it is unable to comprehend and assess how many readers are leaving you unfavorable comments, and so forth.
 

7. Insanely Great Landing Pages

Artificial intelligence (AI) users noticed that their front-end metrics significantly improved. According to Persado, its AI technologies outscored human copywriters in each test and generated a 450 percent boost in clicks for JPMorgan Chase Bank. AI examines possibilities more quickly to determine precisely which words cause users to click. It involves sorting through data and spotting patterns that people would miss. Human marketers can only write from their own experience, expertise, instincts, and preconceptions; a bot is not constrained by these limitations. A robot cannot, however, totally take the position of human writers. For instance, it is unable to comprehend and assess how many readers are leaving you unfavorable comments, and so forth.
 

8. Retargeting Emails

Email retargeting uses data from your database to target your current clients. Your current leads are the recipients of these emails. Sending customers a follow-up email (or several) after they've abandoned their shopping cart is an example of email retargeting. So, despite adding items to their shopping basket, they did not complete a transaction before leaving the website. Sending remarketing emails to these customers in an effort to make up for some of that "lost" money is one of the best email marketing strategies you can do.

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  Electronic mail, or e-mail, refers to messages sent and received by digital computers across a network. Computer users on a network can transmit text, graphics, sounds, and animated images to one another via an e-mail system.