Digital Marketing Salary Specification in India for Freshers

Safalta Expert Published by: Aditi Goyal Updated Fri, 16 Jun 2023 07:02 PM IST

The scope and career opportunities of the digital marketing sector are expanding significantly. This industry attracts both newcomers and seasoned professionals and offers a variety of career opportunities to those with various skill sets. Because of this, there is an increasing need for qualified Digital Marketers as the penetration of technology and the e-commerce sector grow in India.

The Digital Marketing Salary for New Graduates always varies between new graduates and seasoned professionals. Additionally, the pay scale varies according to the kinds of roles that individuals fill, the skills they possess, the places where they work, and the businesses that they represent. Let's talk about the starting pay for a digital marketer.

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The Digital Marketing Salary for New Graduates always varies between new graduates and seasoned professionals. Additionally, the pay scale varies according to the kinds of roles that individuals fill, the skills they possess, the places where they work, and the businesses that they represent. Let's talk about the starting pay for a digital marketer.


Digital Marketing Executive Salary in India

An individual working as a digital marketing manager makes an average salary of IN 8,00,000. The candidate must have between four and eight years of experience for this.
The range of digital marketing manager salaries in India for both new hires and seasoned professionals is IN 4,000 to IN 18,000 per year.


Salary of a PPC Executive or Analyst

A PPC Analyst makes an average yearly salary of IN 2,50,000. Take note that a year of experience is all it takes to earn this. Interestingly, with a few months of internship experience and some knowledge of PPC, you will be able to earn roughly the same amount.
If you have more experience, you could make up to IN 6,000,000. You will need to advance to the position of Assistant Manager or Team Leader in order to earn more money as a PPC professional.
 
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SEO Analyst Salary in India

In India, an SEO Executive typically earns around IN 2,20,000 per year. For those with a year or two of experience, this is applicable. In cities like Bangalore, Mumbai, and Pune, you might earn about IN 15,000 per month as an intern. With better skills and more experience, SEO specialists' salaries can reach IN 8,00,000 per year. However, keep in mind that this is a managerial-level salary and is based on your ability to guarantee your company's organic growth. With years of experience and superior skills, SEO experts can make more than IN 15,00,000 annually.


Expert in social media marketing

PPC executives and social media experts both earn comparable salaries. So, if you are a recent graduate or have less than three years of experience, you can expect to make between INR 1,50,000 and 3,50,000. You might earn up to INR 5,00,000 as an executive, which is the highest salary possible. You might need to advance to a managerial position in order to earn more than that.
An estimated INR 5,60,000 is the average yearly pay for a social media manager. However, if you can prove your mettle, you could be paid up to $100,000 annually.
 


Content Marketing Manager/ Specialist/ Executive

If you are a new employee or have less than three years of experience, you can expect to make an average salary of IN 2,00,000 to 4,00,000. The maximum salary an executive can receive is about IN 5,000,000. You might need to work in a managerial capacity in order to earn more money.


Digital Marketing Salary in India

You can make, on average, between IN 1.5 and 4 lakhs per year if you have up to a year of experience. Your annual salary with one to three years of experience can range from IN 2 to IN 6 lakhs. For a professional with between two and four years of experience, the salary range for digital marketing in India is between three and seven lakhs. You can easily earn compensation between 4 and 10 lakhs per year with just three to five years of medium-level experience. With five to ten years of high-level experience, you may be eligible for compensation ranging from ten to thirty lakhs per year, which is an impressive sum.
 
Grow your digital marketing career: Click here to Enrol Now.
 
There is a lot of variation within each role, and these salaries are only averages. A digital marketing executive, for instance, can make significantly more than 2.5 lakhs annually after a few years of experience. 

Getting as much experience as a newcomer to digital marketing can help you earn a good salary. You can achieve this by engaging in volunteer work, internships, or freelance work. By enrolling in online courses or attending workshops, you can also develop your skills.
Digital marketing is a field in which you can succeed if you put in the necessary effort.
 

What is the average salary for a digital marketer?

The average salary for a digital marketer in India is ₹2.5 lakhs per annum. However, this can vary depending on the company, the location, and the experience of the digital marketer.
 

What are the different roles in digital marketing and their salaries?

Here is a breakdown of the average salary for different digital marketing roles in India:
Digital Marketing Executive: ₹2.5 lakhs per annum
Social Media Marketing Executive: ₹2.2 lakhs per annum
Content Writer: ₹2.1 lakhs per annum
SEO Specialist: ₹2.0 lakhs per annum
SEM Specialist: ₹1.9 lakhs per annum
 

How can I increase my salary as a digital marketer?

Here are some tips for increasing your salary as a digital marketer:
Get certified. There are many digital marketing certifications available, and they can help you stand out from the competition.
Build your portfolio. Create a portfolio of your work that showcases your skills and experience.
Network with people in the industry. Attend industry events, connect with people on LinkedIn, and reach out to people you admire.
Be proactive. Don't wait for opportunities to come to you. Be proactive and reach out to companies that you're interested in working for.
 

What are the future trends in digital marketing?

The future trends in digital marketing include:
Increased focus on mobile marketing. More and more people are using mobile devices to access the internet, so businesses need to focus on creating mobile-friendly marketing campaigns.
Growth of social media marketing. Social media platforms like Facebook, Twitter, and Instagram are becoming increasingly popular, so businesses need to have a strong presence on these platforms.
Rise of influencer marketing. Influencer marketing is a growing trend, where businesses partner with influencers to promote their products or services.
Increased use of data analytics. Data analytics is becoming increasingly important for businesses to track the success of their marketing campaigns and make informed decisions about future campaigns.
 

What are the challenges of a career in digital marketing?

The challenges of a career in digital marketing include:
The industry is constantly changing. Digital marketing is a fast-paced industry, so businesses need to be able to adapt to change quickly.
There is a lot of competition. There are many talented digital marketers out there, so it can be difficult to stand out from the competition.
It can be difficult to measure the ROI of marketing campaigns. It can be difficult to measure the return on investment (ROI) of marketing campaigns, so it can be hard to justify the cost of digital marketing.
 

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