Top 15 Content Curation Tools for Marketing: Free and Paid

Brands need to increase their online presence if they want to remain relevant in the era of digital marketing. They must, therefore, consistently provide engaging, substantial, and shareable material in order to achieve this. However, many businesses find it difficult to deliver top-notch content every day or many times per week. The task of frequently producing new content is laborious. Small companies, agencies, and startups must spend a significant amount of money on marketing. When it comes to that, curating is key!

The collection, organization, and distribution of online third-party content are known as content curation. You can quickly identify and distribute useful content from around the internet with the use of content curation tools. You can even look for content based on themes, terms, or influencers that publish content that is related to your search criteria.

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Content curation systems offer a number of advantages:

• Helps content creators identify and organize relevant content more quickly and easily by automating the process.
• Chooses trustworthy sources for high-quality material, hence enhancing the total content quality.
• Has a variety of material kinds available, including articles, videos, and photographs.
• Assists teams in working together to produce high-quality material from trustworthy sources.

Here are the top 15 content curation tools you can utilize for your brand:

1. Pocket
By storing all of your bookmarks, photos, and articles in one location, Pocket is a handy content curation tool that you can subsequently organize and edit.

By making it simple to click the Pocket plugin button anytime you find the information you want to curate, Pocket removes the uncertainty. Since everything is saved in one location, you may go to it later after searching the Internet to determine which stuff to share on your social media accounts.

For convenient syncing and team access, Pocket interacts with other apps like Evernote and is simple to use.

2. Buzzsumo
Buzzsumo, one of the most popular platforms for content curation, can be helpful to assist you to locate some amazing content that connects with your audience. Enter a keyword or domain name to receive a list of the most popular articles on a given topic.

After then, the list can be sorted using a variety of factors, such as date, content category, viewing backlinks, following authors, and more. All of the articles on display have already connected with your target audience and are a great addition to your content marketing strategy.

3. Feedzy
If you want to curate information for your WordPress website, Feedzy is a great option. The most recent and pertinent online material is automatically gathered and added to your website by this WordPress RRS aggregator.

You may create basic RRS feeds with Feddzy Lite (the free version) by using shortcodes and widgets. It is possible to turn RRS items into WordPress pages or posts using Feedzy Pro (paid version).

4. Flipboard
With the help of Flipboard, you can combine news and social media updates to create your own personalized digital magazine that you can access anytime you choose. You can stay on top of your reading in a visually appealing way thanks to the way your curated content is presented in a magazine format. Your feed will be curated with suggested stories and articles on the topics you specify, so choose one that interests you. On the platform, you can follow individuals with comparable interests to your own.
 
5. Statusbrew
A content marketer's fantasy may have come true with Statusbrew. To make content curation and maintenance as simple as possible, Statusbrew includes a wide range of capabilities. A new way to view and engage with content from the web and your favorite social networking platforms is provided by Statusbrew Feeds. Even better, it offers a quick and simple option to reply to remarks and mentions made on social media.

With the help of this robust content curation tool, you can use hashtags to search for material on Instagram and Twitter and distribute curated content directly to your social media channels.

6. Feedly
The material from your favorite websites, YouTube channels, podcasts, and keyword alerts can all be read, organized, and shared using Feedly. They are all available in one location for you. You may quickly post articles on your social channels because of its great connection with social media networks.

To make articles accessible later, you can add them to a read-later area. You can find new articles on a variety of themes and niches with the aid of Feedly. Content is synced instantly. Either your desktop computer or a mobile device can access it. The team collaboration tools on Feedly are also available. They include a "shared boards" section where you may collaborate with your team to select the finest articles on particular subjects.

7. Headslinger
One such free tool for content curation is Headslinger. By adding information sources, such as news sites and blogs, to folders, this software allows you to read and find news. Headslinger recommends related publications for you to read as you proceed.

Then, all you have to do in the app is choose a folder to see the most recent information on that subject. Additionally, you can like content and add it to a "slinglist" so that you can share it on social media directly from the Headslinger website.

8. Instapaper
For about ten years, Instapaper has dominated the field of article curation tools. With the help of this software, you can make an Instapaper website without advertisements that feature content that has been selected from the internet and some of the other curation applications on our list, such as Flipboard.

Any of the mobile apps that support reading offline Instapaper can be used to read it online or offline. Additionally, you may highlight and comment on the information, offering your insight to make it even more valuable to your audience. 9. SocialPilot
Do you wish to increase your social media presence and curate content? In such cases, SocialPilot is among the best content-curating tools available.

Utilise SocialPilot to look for content on Facebook, Instagram, Twitter, or LinkedIn. Utilize your SocialPilot dashboard to find popular posts and post them to your social media platforms. With the help of this application, you can keep track of the effectiveness of your social media strategy and manage all of your material in one location.

10. Zest
Using Zest, you may gather content that is of the highest standard and has been approved by experts. Less than 1% of the proposed articles from the community are manually approved and published by experts on Zest. Their database currently contains over 10,000 published papers. Instead of being generated by an algorithm, the information on Zest is sourced and evaluated by people.

Zest may be added as a new tab in your Google Chrome browser. This tab allows you to filter material by tags, keywords, audio, and video, as well as sort it by the most shared and clicked items. In order to provide the greatest content in your feed, Zest's staff avoids choosing clickbait items from the internet. Your Zest dashboard can be tailored to your tastes in terms of style and layout.

11. Quuu
Quuu is a tool for hand-selecting content that suggests stuff for you even if you don't have a list of websites and blogs you trust. To get content recommendations, you can choose from more than 300 interest areas. Quuu is an innovative tool for content curation that examines your social media postings and makes recommendations for content to share. Due to the fact that these suggestions are made by actual individuals, it is comparable to having a content curation crew.

Quuu also enables it to operate independently and plan social media postings. This is a very useful tool in the area of social content automation that can help you identify content that your audience would enjoy while saving you time.
 
12. Listly
A tool for making and sharing lists is called Listly. It makes sense to incorporate lists in your content marketing strategy since they are among the most popular types of online material.

Using content from blogs, movies, Amazon, social media, images, and much more, Listly enables you to build lists in a matter of minutes. Additionally, you may share or embed lists on your website, as well as allow users to add to your lists.

13. Flockler
A social media aggregator called Flockler assists marketers in curating and displaying social media feeds from platforms including Instagram, Twitter, Facebook, TikTok, and others. The software is used by companies like GoPro, Metallica, and IKEA to lengthen customer visits, foster social media participation, and boost sales through social proof.

Rules can be created to compile posts from social media channels and display them all in one location. Use hashtags from Instagram as an example, and embed a feed of user-generated photos and videos on any website, mobile application, or digital display. You have complete control over the content that is shown on any digital service thanks to simple moderating tools.

14. Trapit
Using this fantastic content curation service, Trapit, you can get in-depth market insights, the most recent research, hot topics, and superb material from all over the internet. For easy access and study, it further categorizes the curated data into subject-specific groups. With Trapit, you can sift through an infinite amount of data to find the greatest content.

With each search, it becomes more intelligent, and you can use the 'trapped' data to improve interaction on all social media platforms. The business asserts that the "traps," or bits of material, are the result of advanced content creation technology, which incorporates AI and manual curation methods.
15. Refind
You can compile material using Refind from the Twitter users you follow. You may find, read, and store stuff that is pertinent to you. Refind makes a magazine for you after analyzing thousands of new content. Even better, Refind offers a Chrome extension that allows you to quickly store links from the internet. You may access your reading list on Refind whenever, anywhere, and even while you are offline. Refind highlights saved links when performing a Google search.

  In conclusion, any company that wants to attract and keep an engaged audience needs to prioritize content curation. It supports a credible online presence, fosters brand consistency across platforms, and draws in potential clients. How effectively and efficiently a team works can be greatly affected by the choice of content curation tools. You may find and distribute the material on your blogs, social media pages, and the website of your business with the aid of many content curation tools that are readily available on the market.