Going Viral: The Best Practice of Video Advertising with Examples

Video marketing is the use of videos to market and advertises your product or service, improve interaction on your social media platforms and online, educate your customers and customers, and reach a new audience. Boost your Skills by learning: Digital Marketing
 
Table of Content:
1) How far can a viral video spread on social media?
2) How many views does a video need to be called viral?
3) Examples:
4) Practices to Viral Video Ads:

How far can a viral video spread on social media?

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When you make your video become viral, there are no restrictions on how many people may see it. A reasonable assumption would be that the possible audience may include as many individuals as there are platform users. This is, of course, merely a hypothetical scenario, but it's not entirely realistic because viral postings and videos tend to spread across several social media sites.

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How many views does a video need to be called viral?
The idea of viral status, like the constantly shifting Internet ecosystem itself, is fluid and adaptable. There are no hard and fast rules on the number of views you need to claim about having a popular Internet video amongst your uploads. A million views used to be regarded as a significant achievement. While such material will undoubtedly attract more people and increase your online presence, it may no longer be sufficient. Because of the increased number of social networking sites and Internet users, while attaining the fabled million is still a significant achievement, it is no longer as difficult. There are literally too many videos with that many characters.

There are just too many videos with thousands of views to highlight them all. To reap the advantages of going viral, it's reasonable to assume that it's best to strive for at least 5 million views right now. So, there is no straightforward solution to the issue of how many views are viral. Because not all viral videos are made equal, the more views you receive, the better. Of course, we're not talking about amassing millions of views over the period of five or ten years in this context. The most watched viral videos may reach that amount in a few days.
 
Examples:

• Nike:

Famous Russian female athletes feature in this film to demonstrate, by their tenacity, that girls have the same effect on sports culture as males. The video's makers demonstrate that the gender prejudice that assertiveness and athletics are for guys and gentleness and arts are for girls is completely outmoded. Modern women make their own decisions. They disregard preconceptions and demolish standards. This video received 6 million views in only one week. Nike's new idea was filmed by the Radioactive Film production firm and director David Wilson, who is well-known for his work with David Guetta.

• Momondo:

Check out a Momondo travel service social initiative. It raises the problem of racial hate and racism. People of all ethnicities can take a DNA test in this video to discover more about their ancestors. Following the exam, all participants receive completely unexpected findings. "The DNA Journey" initially appeared on Momondo and has since amassed an audience of 18 million people.

• Samsung:

In India, Samsung shot an emotional commercial for a maintenance service. It was a complete surprise, but the video went viral in 10 days, garnering over 35 million views. This figure grew to 209 million the next year. This is a heartwarming story about the problems that Indian rural residents endure when they need to repair a television. To begin, folks must travel dozens of kilometers and face several barriers to reach a service center. Knowing this, the firm introduces the Samsung device home repair service. This demonstrates that they genuinely care about their clients. This creative concept was created by the Cheil agency. They have successfully demonstrated the delicate relationship between Samsung and its customers, which completely distinguishes the firm from its competitors.

• Dior:

A Miss Dior fragrance ad video starring Natalie Portman has grown into an extension of the drama that began in 2015. The heroine deserted her fiancé at the altar in the first film, and in this one, we witness how that decision affected her life. Free Natalie is having a good time but is overcome by emotions. She laughs, tears, yells, and dives into the sea because she believes she can fly. The soundtrack picked by filmmaker Emmanuel Cossu is fantastic. Sia and her song "Chandelier" went nicely with this video.

• Kia:

Here's another Kia ad. Steven Tyler, the frontman of Aerosmith, is the star this time. The 2017 Kia Stinger is a reimagined version of an automotive icon. But what happens if it crosses paths with a musical legend? In the popular video "Feel Something Again," Stinger and Tyler dare to defy the passage of time. Just follow it to see what happens. You are going to be one of 17,440,651 people who see this masterpiece.
 
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Practices to Viral Video Ads:

• Keep it brief:

Our time spans are less than ever before. This is the reason why you should get to the important part of your video as soon as possible. Make your video as brief as possible without losing sight of the main themes you want to convey to your viewers. The duration depends on the social media site, but as long as you keep it engaging for the bulk of your video, you'll hold your viewers' attention, for example, only permits producers to make films of up to 3 minutes in length. When competing against millions of 15-second videos on an app built for users to browse indefinitely, your 3-minute film may not become popular.

• Try to be Comfortable:

Viral videos rely largely on sharing. If your viewers connect with your video, they will share it with their friends and family. Being relatable comes down to being yourself, real and honest. In the end, we're all humans with no one-of-a-kind experiences. Do you have a particular pet peeve? Are you experiencing particularly solitary and want to express yourself? Simply converse with your camera as if it were a buddy. People will undoubtedly sympathize, laugh, or empathize with you. In the end, what we want is human connection.

• Think about your timing:

If you want your work to go viral, you should definitely upload it on a weekday. Some people advocate blogging early in the week as well so that you're available as many days as possible before the weekend when you have an audience that is captive. This difference is made because many people consume material at work, during lunch breaks, or while they are simply perusing the Internet throughout the workweek. While becoming viral over the weekend is still possible, there may be less individuals browsing for content at any particular moment. You should also avoid posting on holidays (unless your article is related to the celebration).

• Stay Current:

Check your video is related to current events, pop culture, or online debate. There's no guilt in participating in a TikTok or YouTube fad. Just make sure to put your personal twist on it—that's what will set you apart from the crowd.
 
The use of videos to sell and advertise your product or service, boost engagement on your social media channels and online, educate your clients and consumers, and reach a new audience is known as video marketing.

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