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The Business Potential of Pinterest
Let's take a quick look at why Pinterest is a game-changer for businesses before moving on to the tools. With more than 400 million active users each month, Pinterest presents a special chance to promote goods, increase traffic, and interact with an enthusiastic and highly visual audience.
Because Pinterest is a visual search engine, having an optimised profile and pins is crucial if you want to be found by your target market. You can save time and produce better content with the aid of AI tools, expanding your audience and achieving your Pinterest marketing objectives.
Over 445 million people used Pinterest on a monthly basis in 2023. The average age of Pinterest users is 41 years old, and women make up 76.2% of the user base. Additionally, Pinterest users are more likely to be wealthy than the general public. 45% of Pinterest users in the US have a household income of more than $100,000 per year.
Pinterest made $877 million in revenue in 2023. In the upcoming years, it is anticipated that the platform will expand further. Businesses that want to increase sales and reach a visually inclined audience should consider using Pinterest.
Read more: What are Google Webstories with its Benefits?
The top 12 AI tools for Pinterest to improve your profile are as follows:
1. Tailwind
You can optimise your Pinterest profile and pins with the help of a number of AI-powered tools from the social media management platform Tailwind. In order to recommend the best times to post your pins, its SmartSchedule tool uses AI to analyse your audience and engagement patterns. Pinterest users can share each other's pins on their boards through Tailwind Tribes. You can find the ideal Tribes to join based on your niche and interests using Tailwind's AI-powered Tribe Finder tool. Detailed analytics on your Pinterest activity are provided by Tailwind Insights, including information on which pins are performing the best, who is engaging with your content, and more.
2. Pinterest Analytics
A built-in tool called Pinterest Analytics gives you information about how well Pinterest is performing for you. It can reveal which of your pins is receiving the most views, saves, and clicks as well as information about the demographics interacting with your content. This data can be used to improve the performance of your profile and pins.
Read more: How to Measure the Success of A Pinterest Marketing Campaign
3. PinPinterest
Finding and saving high-calibre pins from other users is made easier with the aid of PinPinterest, an AI-powered tool. Additionally, it shows you which pins are popular and which ones your audience is interested in.
4. Canva
A variety of templates and tools are available on the graphic design website. Canva for making visually appealing pins. Additionally, Canva has an AI-powered background remover that can assist you in quickly creating pins with a professional appearance.
Suggested: What is Canva: An Ultimate Guide to its Concept
5. Crello
Another website for graphic design that provides a selection of pin-making tools and templates is Crello. Additionally, Crello has a photo editor powered by AI that can help you enhance the aesthetic appeal of your pins.
6. Adobe Spark
A web storytelling app, a video editing app, and a graphic design app are all part of the creative app suite known as Adobe Spark. All three apps provide features powered by AI to assist you in producing interesting content for Pinterest.
7. Piktochart
An infographic creation platform called Piktochart provides a number of templates and tools for producing eye-catching infographics. You can create infographics quickly with Piktochart's AI-powered infographic maker.
Suggested: 5 Best Infographics Creation Tools in Digital Marketing
8. Venngage
Another infographic creation platform that provides a selection of templates and tools for producing eye-catching infographics is Venngage. You can create infographics quickly with Venngage's AI-powered infographic maker.
9. Easil
For making visually appealing pins and other forms of social media content, Easil is a graphic design platform that provides a number of templates and tools. A photo editor and background remover with AI are also available from Easil.
Related: How to Become Social Media Manager AI?
10. Smartly.io
You can create and manage Pinterest advertising campaigns with the aid of a number of AI-powered tools from the social media advertising platform Smartly.io.
11. AdRoll
You can create and manage Pinterest advertising campaigns with the aid of a number of AI-powered tools from AdRoll, another social media advertising platform.
12. Pinterest Trends
You can see what subjects and keywords are popular on Pinterest by using the tool known as Pinterest Trends. This data can be used to improve the performance of your profile and pins.
Read more: Understanding Pinterest's Algorithm and How It Impacts Marketing Efforts
There are a few things to consider if you're thinking about using AI tools for Pinterest. First and foremost, it's crucial to pick the appropriate tools for your needs. There are many different AI tools available, so it's crucial to choose ones that will assist you in achieving your unique objectives. Second, you must be willing to try out various settings and tools. AI tools have the potential to be very effective but also very complex. To make the most of the tools you select, it's crucial to invest the time in learning how to use them.All things considered, AI tools can be a great asset for companies of all sizes. AI tools are a great place to start if you're looking for ways to improve your Pinterest marketing efforts.