Top 10 Competitor Ad Analysis Tools

Advertising analytics solutions provide a comprehensive service for collecting insights into a changing audience's demographics, impressions, consumer behavior, and intent. As a result, a data-driven company may utilize these insights to uncover new possibilities, customize the content, optimize inventories, create targeted advertising campaigns, and ultimately maximize advertising income across all of its advertising channels. Boost your Skills by learning: Digital Marketing
 
Table of Content:
Competitor Ad Analysis Tools:

Competitor Ad Analysis Tools:
 
1) Screaming Frog Pricing:
There is a free version and a premium one that costs $209 per year. SERP analysis is available in Screaming Frog. It's not simple to use, but it's also not overly complicated. Screaming Frog should make it easy to do this type of analysis without becoming too complex. Screaming Frog can scrape the SERPs and give insight if you take the effort to figure it out. It's also excellent for analyzing rivals one by one to see what sites they link to, what amount of content they possess, interlinking patterns, headers used throughout the site, and a variety of other competitor data points.

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2) Ubersuggest
Ubersuggest is a strong SEO tool and a FREE Chrome plugin that displays keyword competition, CPC, and monthly search volume. Furthermore, the Ubersuggest extension will provide you with relevant information about a certain keyword query on Google, YouTube, Amazon, and numerous other websites. For novices, this is an amazing free competitor analysis tool.
 
3) MarketMuse pricing: There is a free version as well as subscription options beginning at $600 a month. MarketMuse is an AI-powered content analysis platform that works across the content development process, from research to content brief and beyond. What I like about MarketMuse is that it examines the top-ranking pages and provides a keyword summary of the themes. Compete is a crucial competitor analysis feature in MarketMuse. The Compete tool analyses the competition and recommends themes to write about as well as tactics to outperform the competition, such as addressing missed related topics. Compete's unique selling proposition, in my humble view, is that it focuses on assisting users in producing material that is superior to the competitors. According to my understanding of MarketMuse, it is not just concerned with assisting users in outperforming their competitors. The platform automates the whole content generation procedure, with competition research being one component.
 
4) Feedly:
Look no further than Feedly if you want to keep an eye on a competitor's material without continually reading their blog. Feedly is a data aggregator that saves and organizes newly released information, including that of your rivals. This allows you to see all of your rivals' hot issues on one page.
 
5) Serpstat pricing starts at $69 a month for the free version. Serpstat is a low-cost SEO software that provides SERP analyzing tools. It can be done to sign up for free in order to try it out. Serpstat is a search engine result analysis tool that may be used for Backlinks Analysis and Competitor Analysis.
 
6) Moz: Backlinks are critical for SEO. Use our free competition analysis tool to do full-back research on any of your rivals. Utilize the data to create superior content, and then request that those websites that now link to your rival do so quickly. Moz offers tools that simplify SEO, inbound marketing, link building, and content marketing and is backed by the world's biggest SEO community.
 
7) Siteliner:
Siteliner must be mentioned while discussing competition analysis tools. The tool provides more technical information about the performance of your competitor's website. The PageRank of a website is influenced by technical factors. Using Siteliner, you may identify flaws in your rivals' website performance, such as broken links, both external and internal. You may use this information to connect to your competitors' broken links, for example. Linking has a significant impact on browser results, and without connections to your content, you will struggle to rank high in Google. Siteliner's free edition allows you to analyze up to 250 pages within one domain.
 
8) SpyFu:
SpyFu, formerly known as GoogSpy, allows you to examine full data on rivals' keywords in both organic search and AdWords - and find even more relevant terms. Then, just enter your rivals' keywords to obtain an overall picture of their strategy. SpyFu obtains all of its data through web scraping and updates its data on a regular basis. This provides you with a comprehensive overview of your competitors' digital marketing activities. Everything, including bought keywords, Google rankings, and keyword strategy information, is at your fingertips. Also, take advantage of the SEO reports to keep track of your competitors. This allows you to keep ahead of the competition by constantly delivering the most recent and relevant material.
 
9) Buzzsumo:
Buzzsumo enables you to examine the top-performing material on themes important to your brand and particular rivals. The tool examines a piece of content's social media interaction as well as its overall online shares. This additionally tells you who's crushing it in terms of industry happiness, but it also helps you uncover potentially hot themes to investigate further. Buzzsumo provides exact results whether you are looking for industry leaders and changers or a new blog post topic.
 
10) Wappalyzer:
If you've ever wanted to look into the framework of a competitor's website, Wappalyzer is the solution for you. Wappalyzer can instantly detect your competitor's website's technology stack, contact information, and metadata. It allows you to examine the CMS of a competitor's website. Not only that, but it also goes into depth on other aspects of the competitor's web page, including the JavaScript library.

You may have the framework of your competitor's firm simplified in front of you with a single click. Furthermore, it may detect and warn the user of any changes to the competitor's site stack or technology. You may use this function to keep track of changes made by your rivals, such as tariffs, advertisements, and offers. Wappalyzer offers a simple browser extension that can be applied to any online browser.
 
Advertising analytics systems offer a comprehensive service for gathering insights into the demographics, impressions, consumer behavior, and intent of a shifting audience. As a consequence, a data-driven organization can use these insights to discover new opportunities, personalize content, optimize inventories, design targeted advertising campaigns, and ultimately maximize advertising revenue across all of its advertising channels.

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