SEO Executive: Job Role, Salary, Skills and Eligibility

A search engine optimization (SEO) executive reviews, evaluates, and makes changes to websites to make them naturally optimized for search engines. This increases the page's ranking in the search engines and increases traffic to the site. The SEO executive's responsibility is to, to put it simply, get your website to the top of the search engine results. In order to create SEO strategies for both internal and external goals, the presence of an SEO executive is essential. The content team is advised by the SEO executive on the most recent changes and updates in the sector and is assisted in creating content that is optimized for search engines.

Table of Contents
Job Role of an SEO Executive
Skills of an SEO Executive
Eligibility of an SEO Executive
Salary of an SEO Executive
 

Job Role of an SEO Executive

By utilizing various SEO strategies, an SEO executive's main responsibility is to raise a website's search engine ranking. As part of their duties, SEO executives:

• Finding the ideal keywords to target for a website requires keyword research and analysis.
• Meta tags, website content, and other on-page components can all be optimized for search engines through the process of "on-page optimization."
• The goal of off-page optimization is to increase a website's authority and search engine ranking by acquiring backlinks from high-quality websites.
• Technical SEO, which aims to enhance user experience and raise search engine ranking, involves optimizing website structure, loading speed, and mobile responsiveness.
• Improving website traffic and user engagement through analysis of website performance metrics and insight-sharing.

SEO Executives are in greater demand as a result of the growing need for digital marketing. We can conclude that there are numerous career opportunities waiting for young, aspiring SEO Executives based on the growth prospects of digital marketing.
 

Skills of an SEO Executive

A variety of skills are necessary for you to become an SEO executive. Some of the most important and sought-after skills include the following:

• Analytical abilities: SEO executives need to be able to measure and analyze website performance metrics using different tools, such as Google Analytics, SEMrush, etc. They ought to be capable of using data to gain insights and make wise decisions.
• Communication abilities: In order to communicate with the team, management, clients, and vendors effectively, SEO executives need to be excellent communicators. Their plans and strategies for SEO should be easy to understand.
• Technical expertise: To implement on-page and off-page optimization strategies, SEO executives need to possess the necessary technical expertise. HTML, CSS, and website design should be familiar to them.
• SEO executives should have a working knowledge of the various SEO tools and platforms, including SEMrush, Ahrefs, Moz, and Google Search Console.
• Creativity and innovation are key attributes for SEO executives who want to develop fresh SEO tactics. They must be able to think creatively and create SEO plans that are distinctive from those of their rivals.

Eligibility of an SEO Executive

An undergraduate degree in marketing or a closely related field is required to work as an SEO executive. Candidates with 1-2 years of SEO experience are typically preferred by employers, preferably in a related field. SEO- and related-field certified candidates are highly sought-after.
 

Salary of an SEO Executive

With less than three years of experience, an Entry Level SEO Executive can expect to make an annual salary of 2.1 Lakhs. Mid-career SEO executives with 4 to 9 years of experience make an average of 3.4 lakhs per year, while seasoned SEO executives with 10 to 20 years of experience make an average of 5.8 lakhs per year. The experience, location, and industry can all affect an SEO executive's pay.  Therefore, SEO executives are very important in enhancing a website's search engine ranking and increasing organic traffic. For them to be productive in their jobs, they need a mix of education, training, and experience. Executives in the SEO industry must have a high level of technical proficiency, analytical ability, technical knowledge of SEO tools, creativity, and innovation. Executive-level positions are more likely to give preference to candidates who have a track record of success in SEO.