With the emerging era of digitalization, email remains the most used form of marketing tool for communication. Email marketing is an important tool used in digital marketing, to connect to potential customers through personalized messages. In other words, email marketing is a powerful marketing channel to promote the brand’s products & services by sending direct mail to the customers. Below mentioned types of emails are considered to be more efficient and more productivity for a business to run successfully.
There are several types of email marketing that are used today as per the business's needs and demands. Let's understand some of the types below.
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Welcome emails: These emails are the first point of interaction with potential customers. This includes signup emails, welcome emails, thank you for choosing our services emails, etc.
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Email newsletters: newsletters are generally sent regularly to the customers, informing them about the company’s report, events, important announcements, promotions, etc.
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Promotional emails: These emails are sent to the customers with some call to action like coupons, offers, etc to prompt action.
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Lead nurturing emails or re-engagement emails: Lead nurturing emails are often automated email sequences that help advance potential customers through making a purchase, and crossing the marketing funnel. This email sends a notification to the customers to complete the purchase.
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Transactional emails: such as confirmation emails or password reset notices
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Feedback or survey emails: These emails are used to generate data of the customers, through questionnaires sent via email.
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Milestone emails: such as for customer birthdays or anniversaries, these email helps to build a personal relationship with the customers.
Remote marketing means managing the planning and implementation of marketing strategies remotely, i.e. working from home. A person working from a remote place, to promote a company’s products and services is involved in remote marketing. Thus, we can accept here that, Remote Email Marketing, means a person or a team of email marketers who all are working remotely -mostly in a work-from-home environment, for a company/brand, to promote the products and services via sending personalized emails to the potential customers.
Since 2020, the pandemic period has taught companies, how to use the online platform remotely. The companies have started managing the online business through distributed teams sitting remotely and actively involve in the promotion of the brands. Thus, remote email marketing comes into action. Before 2020, the term ‘remote email marketing’ was not much familiar. Remote email marketing works demands that the email teams need to realign collaboration digitally to deliver on KPIs and outcomes. Measuring one’s performance in remote email marketing requires a robust email design system, and clear roles and responsibilities, through which teams can achieve a good balance.
Handling the remote email marketing job is not simple, Here we are giving Five tips to help you manage your remote email marketing team & work and stay connected
Hire the right person: When working with a remote team, hiring the right person in the team is very crucial. Working remotely, you do not have the flexibility to meet your team face-to-face for any work brief or upcoming promotions. From the start, make sure you have employees in place who are motivated, independent, and creative problem solvers. Email Marketers are best to hire for this work who are qualified with the skills and responsibility assured by this role.
Transparent and regular communication with the team: Communication is at the forefront of any marketing team. Executing a successful email marketing campaign when working remotely depends on collaboration, so transparent and regular communication with the team is very important. Conducting regular video calls, using messaging platforms, etc.
Keep your process in check: Things are changing almost daily, and it’s challenging to stay ahead. Taking a closer look at your process ensures you’re adapting to current needs and staying on top of ongoing updates.
Evaluate the relevancy & on-time execution of the email content: Evaluate your content for the relevancy it gives to the customers and timely execution, along with understanding the audience properly i.e. segmentation strategies, before circulating it in public.
Adapt your messages to current trends and moods: Always try to adapt and consider the situation of your email subscriber and write content that is impactful and meaningful for the readers.
Remote Email Marketing Jobs
In recent years, the job market has witnessed a significant shift towards remote work, and the field of email marketing is no exception. Remote email marketing jobs have become increasingly popular as businesses recognize the value of digital marketing and the benefits of flexible work arrangements.
Read about Top 20+ Email Marketing Internships in India
It’s estimated that 77% of employees want to work remotely after the pandemic. Businesses from varying industries – corporate, nonprofits, health, etc. – are hiring permanent employees for work-from-home. Remote working also saves the company’s fixed cost on office rent etc, and at the same time gives flexibility to the staff, where, professionals can work from the comfort of their homes or any location of their choice, eliminating the need for travelling hours to reach the office.The flexibility in remote marketing jobs allows individuals to achieve a better work-life balance, resulting in increased job satisfaction and productivity. Moreover, this eliminates geographical limitations, allowing businesses to access a global talent pool and hire the best candidates for the job. As per the recent survey done by Buffer, 72% of organizations are planning to permanently operate remotely in the future because of the largely positive experiences around remote work.
With the changing environment, Remote email marketing is providing exciting opportunities for individuals seeking a fulfilling career in the field, allowing them to contribute to businesses' growth while enjoying the benefits of working remotely. Some of the job options available in this dynamic field are as below:
Job Options Available in Remote Email Marketing
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Email Marketing Specialist: this is the most common yet important role. An individual must poses expertise in creating and managing emails. They are responsible for designing visually appealing email templates, email lists, and implementation strategies to improve CTR (click-through rates). According to Glassdoor, the average salary for an Email Marketing Specialist in India is around INR 6,50,000 per annum. However, salaries can range from INR 3,00,000 to INR 12,00,000 per annum or higher, depending on the individual's qualifications and experience.
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Email Copywriter: the work of the email copywriter is to craft persuasive and compelling emails, that should resonate with the target audience. They must possess strong writing skills, creative skills, and an understanding of marketing principles.
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Email Designer: Visual appeal is crucial in email marketing, and remote email designers bring creativity. They should possess expertise in graphic design, integrate images, colours, fonts, and interactive elements to create engaging email designs, and translate marketing objectives into visually appealing email templates. Proficiency in HTML and CSS is often required for implementing these designs in email marketing platforms.
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Email Marketing Manager: For individuals with experience and leadership skills, a remote email marketing manager position offers a fulfilling and challenging role. These professionals oversee email marketing campaigns from start to finish, ensuring the team's success in meeting campaign goals and driving revenue.
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Marketing Automation Specialist: With the growing popularity of marketing automation tools, the demand for remote marketing automation specialists has raised. They work closely with the email marketing team in designing and implementing the automated email workflows, segmentation, tracking, and analysis of the marketing campaign performance. They should possess expertise in setting up and managing marketing automation platforms, such as HubSpot, Mailchimp, or Marketo.
Read Also Senior Email Marketing Job Roles: Salary, Experience, Roles and Responsibilities
In conclusion, remote email marketing jobs have gained popularity for their flexibility, efficiency, and cost-saving benefits. As technology advances and businesses adapt to the changing work landscape, it is likely that remote work opportunities will continue to grow in the field of email marketing. Therefore, for professionals seeking a rewarding career in digital marketing and for businesses aiming to maximize their marketing efforts, embracing remote work in the realm of email marketing is a trend worth considering. With clearly defined guidelines and strategies in place, email marketers can continue driving impressive results for customer acquisition by working remotely from home, etc.
What qualifications and skills are required for remote email marketing jobs?
Remote email marketing jobs typically require an understanding of digital marketing principles, proficiency in email marketing platforms, strong written communication skills, creative thought, etc. A background in marketing, communications, or a related field is often preferred.
How do remote email marketing professionals collaborate with teams and clients?
Remote email marketing professionals collaborate with teams and clients through various communication channels such as email, instant messaging, video conferencing, and project management tools.
What tools and software are commonly used in remote email marketing roles?
Remote email marketing professionals often utilize tools and software such as email marketing platforms (e.g., Mailchimp, Constant Contact), customer relationship management (CRM) systems, project management tools (e.g., Asana, Trello), collaboration platforms (e.g., Slack, Microsoft Teams), and analytics tools (e.g., Google Analytics).
How can remote email marketers effectively manage and measure campaign performance?
Remote email marketers can effectively manage and measure campaign performance by setting clear goals and key performance indicators (KPIs), regularly analyzing email metrics (e.g., open rates, click-through rates, conversions), conducting A/B testing, segmenting target audiences, tracking engagement, and leveraging analytics tools to gain insights and make data-driven optimizations.
What are the key benefits for businesses in hiring remote email marketing professionals?
Hiring remote email marketing professionals offers several benefits for businesses. It allows access to a larger talent pool, regardless of geographical location, enabling businesses to hire top talent. Remote work often leads to increased productivity, as professionals can work during their most productive hours and experience fewer distractions. Additionally, remote email marketing jobs can result in cost savings for businesses by reducing overhead expenses associated with office space and equipment.