Digital marketing has become one of the most important aspects of business in the modern era. With the internet becoming an essential part of our daily lives, businesses need to leverage digital channels to reach their customers effectively. Digital marketing encompasses a wide range of strategies that can help businesses build their brand, drive traffic to their website, and increase sales. However, with so many strategies and tools available, it can be overwhelming for businesses, especially those with limited budgets. That’s why we’ve put together a list of the top 12 digital marketing free resources to help you get started.
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Top 12 Free Digital Marketing Resources
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Google Analytics
Google Analytics is a free web analytics service offered by Google that helps businesses track and analyze website traffic. It provides valuable insights into the behavior of visitors to your website, such as how they arrived, how long they stayed, and what pages they visited. This information can help you make informed decisions about your website and digital marketing strategies.
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Google Search Console
Google Search Console is another free tool from Google that helps businesses monitor their website’s presence in Google search results. It provides valuable information about the performance of your website in search results, such as the number of clicks, impressions, and average position. This information can help you optimize your website for better search engine rankings.
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Google My Business
Google My Business is a free tool from Google that helps businesses manage their online presence across Google, including Google Search and Google Maps. It allows businesses to update their information, such as address, phone number, and hours of operation, and provides valuable insights into how customers are finding and interacting with their business.
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Hootsuite
Hootsuite is a free social media management tool that helps businesses manage their social media accounts from one central platform. It allows businesses to schedule and publish posts, track mentions and comments, and analyze the performance of their social media campaigns.
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Mailchimp
Mailchimp is a free email marketing service that allows businesses to send marketing emails to their subscribers. It provides a range of templates and tools to help businesses create and send professional-looking emails, as well as track the performance of their campaigns.
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Canva
Canva is a free graphic design tool that allows businesses to create professional-looking graphics for their digital marketing campaigns. It provides a range of templates and tools to help businesses create graphics for social media posts, email campaigns, and website content.
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Yoast SEO
Yoast SEO is a free WordPress plugin that helps businesses optimize their website for search engines. It provides valuable insights and recommendations for improving the SEO of your website, such as optimizing your content for keywords, improving the readability of your content, and optimizing your meta descriptions.
Related article: Digital Marketing Salary in India 2023- Average to Highest
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SEMrush
SEMrush is a free SEO and PPC tool that provides valuable insights into the performance of your website and digital marketing campaigns. It allows businesses to track their rankings in search engine results, analyze their competitors’ strategies, and identify opportunities to improve their online presence.
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Moz
Moz is another free SEO tool that provides valuable insights and recommendations for improving the SEO of your website. It offers a range of tools and resources, including a keyword research tool, a site audit tool, and a link building tool.
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Buffer
Buffer is another free social media management tool that allows businesses to schedule and publish posts, track mentions and comments, and analyze the performance of their social media campaigns. It also offers a range of features to help businesses collaborate on social media campaigns and track the ROI of their social media efforts.
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HubSpot CRM
HubSpot CRM is a free customer relationship management tool that helps businesses manage their interactions with customers and prospects. It provides a range of features to help businesses manage their contacts, track their interactions, and automate their sales and marketing processes.
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Google AdWords