Everyone knows that a career in digital marketing in India has been good from the beginning because India is a developing country, and the population in India is very high compared to other countries. You can see in India daily that new startups started. Due to the high population in India, there are all kinds of audiences here. Companies have many ways to target people in India like on the basis of the interest of the people, on a demand basis, and on a behavioural basis. A special kind of advertisement is required for all these, which comes from digital marketing. The biggest advantage of digital marketing is that Digital marketing reaches the information audience of your products and services at a very affordable rate and achieves your marketing goals.
Now let's talk about career and growth in digital marketing if the data is seen of India's last few years, then you will find that in the year 2015, there was a market of 47 billion digital advertising in India which has increased to 199 billion by the year 2020 and now it has been estimated that by the year 2024, this advertisement market will increase to 539 billion, day by day and year by year this market continues to grow. This shows that in today's era, a lot of money is being invested in digital channels which means that digital marketing activity is being used very vigorously. If you search for digital marketing jobs on Naukri.com, a famous job portal in India then you will find there are more than 1 lakh jobs available in different sectors of digital marketing. So, today we are going to tell you which career opportunity can be there in digital marketing.
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Table of Content:
The Top Ten Careers in Digital Marketing:
Digital Marketing Manager
Search Engine Optimizer
Social Media Marketer
Content Marketer
Email Marketer
SEM Specialist
Automation Expert
Paid Media Specialist
Data Analyst
Web Developer
The Top Ten Careers in Digital Marketing:
Digital Marketing Manager:
Digital marketing management is a very responsible job. If you have manager quality, you can manage all your responsibility regarding your online presence, and sales by working on various marketing campaigns. In a digital marketing manager profile, you can face different challenges like research, planning strategies, creating content, make a good ads campaign.
Read more: Digital Marketing Salary for Freshers and Experienced Professionals In India 2023
Search Engine Optimizer:
Search engine optimization (SEO) is another high-quality job in the digital marketing field. If you have the quality to improve an online work or content, manage and upgrade data from time to time to rank higher in search engines such as Google. If you can find mistakes in any work and you have the quality to improve it then you can do search engine optimization work well.
Social Media Marketer:
Social media marketing managers manage running a marketing campaign on social media platforms to promote a company’s product or services. They often use platforms like Facebook, Instagram, Twitter, and TikTok to reach new customers, engage with their customers, and announce new products or services. If you are good to use social media then you should definitely try to make a career in this field.
Jump up to this article: Social media marketing 2023: Job Role, Salary and more
Content Marketer:
A content marketer is another responsible profile in which you have to manage brand identity, manage inbound marketing strategy and also be responsible for growing an online community and tracking that community’s growth.
Email Marketer:
If you have a well-written quality, easy to write a good email, also good in data analysis then you have a good job profile that is an email marketer in which you have focuses on preparing email lists, creating good emails, and generating leads through your written communication. You have to manage an email marketing campaign, sending graphic requests to clients. As an email marketer, you are responsible for many activities like planning, developing, implementing and maintaining the overall email marketing strategy.
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SEM Specialist:
A Search Engine Marketing specialist is a person who is responsible for web marketing, web analytics, content strategy planning, link building and keyword strategy. If you are an SEM then you have to improve your technical knowledge to come up with high-quality SEO and ppt strategies.
Automation Expert:
Automation expert is another high-quality work in which you have to apply various designs and document the automation test strategy. As an automation expert, you have to create an automation test plan and also manage also focus on performing analysis and research to determine the weakness and strengths of existing systems.
Paid Media Specialist:
Paid Media Specialist then you have to manage external marketing efforts like pay-per-click advertising, good content, display and social advertising strategies across both B2B and B2C businesses. Paid media is another way of revenue growth.
Data Analyst:
If you want to do work as a data analyst then first of all you should have a good knowledge of statistics and mathematics. If you have a logical mind then you can try for the profile of data engineer, quantitative analyst, data analytics consultant, operations analyst etc. There are some ways to analyze digital marketing data like sales revenue, customer retention rate, cost per click, site traffic, and conversion rates. Data analytics plays an important role in digital marketing.
Web Developer:
A web developer's job is to create websites and web development is another logical work in which you have to improve your computer literacy, numeracy skills, and excellent problem-solving skills. many web developers are also responsible for the website's performance and logical approach to work.
Digital marketing is a rapidly growing field, and there are many career opportunities available.
Social Media Marketing
Search Engine Optimization (SEO)
Content Marketing
Email Marketing
Influencer Marketing
Growth Marketing
Video Marketing
Virtual and Augmented Reality Marketing
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What is Digital Marketing?
Now you can reach your target audience digitally. Digital marketing is the marketing of your products and services through the digital medium and the process of converting your product information to people is called digital marketing.
Who should opt for the digital marketing?
What are the different types of Digital Marketing?
Search Engine Marketing (SEM)
Content Marketing
Email Marketing
Social Media Marketing
E-commerce Marketing
Graphic Designing
What are the Skills needed for Digital Market?
Digital Marketing is an amalgamation of innovation, creativity, and analytics, one should have a creative mind, data analysis skills, writing and editing skills, and technical skills to be a successful digital marketer.