Top 12 Whatsapp Business API and Engagement Platforms

WhatsApp is the world's most popular messaging app, easily surpassing WeChat, Facebook Messenger, and Telegram. You surely want to gain from WhatsApp marketing. It is now one of the most efficient digital marketing methods for engaging customers and interacting with prospects. Despite the numerous WhatsApp marketing platforms available, finding the best one is tough. Some tools are affordable and simple to use, yet they do not scale. Others meet the needs of growing businesses, but they become prohibitively expensive. With that in mind, we've reviewed the best 12 WhatsApp marketing tools and highlighted their merits and cons to help you make an informed decision. 

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Table of Contents:
Whatsapp Business API and Engagement Platforms

Whatsapp Business API and Engagement Platforms:
 
1) Twilio:

Twilio, a feature-rich Flex app, has been added to Facebook's list of specialist marketing partners. It provides a configurable Flex Cloud platform, but it requires some technical expertise to properly leverage its potential. You may use Twilio to build an omnichannel contact center, SMS marketing campaigns, push notifications, web chat, call tracking, phone confirmation, alerts and notifications, and more.
 
2) 360dialog:

360dialog is an official WhatsApp Business solution supplier and a full messaging iPaaS solution. Through its web app, it provides entire WhatsApp Business API solutions for organizations of all sizes, industries, and sectors. In a single solution, this WhatsApp marketing platform combines analytics and ROI tracking, team inboxes, CRM connection, marketing automation, and sales intelligence.
 
3) WhatsApp Messenger:

WhatsApp Messenger is a full-featured Video Chat Software that caters to all market segments. WhatsApp Messenger offers end-to-end solutions for web apps. This online video chat system allows you to make one-on-one conversations, group video chats, video and voice messages, photos, and notes all in one spot.  
4) Trengo:

Trengo is a customer interaction software that centralizes client communications across numerous mediums. It enables organizations to communicate with their consumers across several channels from a single dashboard. It also allows you to link CRM platforms like Zapier, Mailchimp, Salesforce, and others. You may use Trengo to integrate the WhatsApp Business API and have access to the WhatsApp Business Platform's functionalities.
 
5) Rapbooster:

Rapbooster Fundamentals WhatsApp Marketing Software is a platform that enables businesses to engage with their consumers and clients using the popular messaging app WhatsApp. Companies may use this software to automate their marketing and sales activities by delivering mass messages, establishing and managing customer lists, tracking and evaluating consumer involvement, and much more. Rapbooster Basic's major purpose is to promote customer engagement and happiness, increase revenue, and streamline marketing operations.

 
6) Textlocal:

Textlocal is a multi-award-winning SMS-based mobile marketing and customer interaction tool for businesses, with over 1,65,000 enterprise clients. Textlocal provides best-in-class features, powerful technology, and outstanding carrier partnerships, all backed up by unrivaled customer service.  
7) Respond.io:

Respond.io is an omnichannel platform that offers options in addition to the WhatsApp Business API. It allows you to integrate your existing support system into its environment. This makes it a viable alternative for businesses seeking full WhatsApp marketing solutions, however, it may be more expensive owing to its complexity.
 
8) Sendinblue:

Sendinblue is a marketing platform that uses digital marketing technologies to help businesses develop. It provides SMS marketing, email marketing, live chat, sales CRM, targeted marketing, and other services to businesses all over the world.
The WhatsApp API from Sendinblue helps organizations design marketing campaigns, deliver customized messages, scale customer service across numerous devices, and engage with new consumers.
 
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9) Yellow.ai:

Yellow.ai is a one-of-a-kind platform that automates business communication and sales on WhatsApp. Businesses may use WhatsApp to handle their whole sales process, from conversing with consumers to browsing publications, placing orders, modifying quantities, making payments, tracking goods, canceling orders, and seeking refunds. Businesses may also track leads created by WhatsApp by connecting their chatbot to their CRM, billing, and invoicing software.


 
10) SuprSend:

SuprSend provides a scalable notification architecture for workflow-based transactional notifications, CRONs, and engagement campaigns. Every notification API channel (SMS, Slack, WhatsApp, Email, Push, and App Inbox) is supported.
 
11) Verloop:

Verloop is a conversational AI platform that provides WhatsApp Business API to businesses to improve customer interactions. It supports automatic mass WhatsApp messaging, real-time monitoring and reporting, and interaction with common CRM and e-commerce platforms. The platform promises to assist businesses in improving customer engagement and support by utilizing WhatsApp as a communication channel.
 
12) Freshworks:

Freshchat by Freshworks is a conversation engagement technology that merges many communication channels on a single platform, allowing consumers to choose their preferred channel. With its WhatsApp Business connection, organizations can send notifications and create chatbots with little to no technical skills. Chatbots tackle frequently requested questions, allowing business personnel to focus on more complicated inquiries.  WhatsApp is the world's most popular messaging app, surpassing WeChat, Facebook Messenger, and Telegram. If you want to benefit from WhatsApp marketing, it's important to know that it's now an effective digital marketing tool for communicating with clients and prospects. However, choosing the right WhatsApp marketing platform can be difficult. Some tools are cheap and easy to use but not scalable, while others are expensive but meet the needs of growing businesses.