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Part A: Principles and Functions of Management
Unit 1: Nature and Significance of Management
Management - concept, objectives, and importance
Management as Science, Art and Profession.
Levels of Management Management functions-planning, organizing, staffing, directing and controlling.
Coordination- concept and importance
Unit 2: Principles of Management
Principles of Management- concept and significance
Fayol’s principles of management
Taylor’s Scientific management- principles and techniques
Unit 3: Business Environment
Business Environment- concept and importance
Dimensions of Business EnvironmentEconomic, Social, Technological, Political and Legal Demonetization - concept and features
Unit 4: Planning
Concept, importance and limitation
Planning process
Single use and standing plans. Objectives, Strategy, Policy, Procedure, method Rule, budget and Programme
Unit 5: Organising
Concept and importance
Organising Process
Structure of organisation- functional and divisional concept. Formal and informal organisation- concept
Delegation: concept, elements and importance
Decentralization: concept and importance
Unit 6: Staffing
Concept and importance of staffing
Staffing as a part of Human Resource Management concept
Staffing process
Recruitment process
Selection – process
Training and Development - Concept and importance, Methods of training - on the job and off the job - vestibule training, apprenticeship training and internship training
Unit 7: Directing
Concept and importance
Elements of Directing
Motivation - concept, Maslow’s hierarchy of needs, Financial and non-financial incentives
Leadership - concept, styles - authoritative, democratic and laissez faire
Communication - concept, formal and informal communication; barriers to effective communication, how to overcome the barriers
Unit 8: Controlling
Controlling - Concept and importance
Relationship between planning and controlling
Steps in process of control
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Part B: Business Finance and Marketing
Unit 9: Financial Management
Concept, role and objectives of Financial Management
Financial decisions: investment, financing and dividend- Meaning and factors affecting
Financial Planning - concept and importance
Capital Structure – concept and factors affecting capital structure
Fixed and Working Capital - Concept and factors affecting their requirements
Unit 10: Financial Markets
Financial Markets: Concept
Money Market: Concept
Capital market and its types (primary and secondary)
Stock Exchange - Functions and trading procedure
Securities and Exchange Board of India (SEBI) - objectives and functions
Unit 11: Marketing
Marketing – Concept, functions and philosophies
Marketing Mix – Concept and elements
Product - branding, labelling and packaging – Concept
Price - Concept, Factors determining price
Physical Distribution – concept, components and channels of distribution
Promotion – Concept and elements; Advertising, Personal Selling, Sales Promotion and Public Relations
Unit 12: Consumer Protection
Concept and importance of consumer protection
The Consumer Protection Act, 2019: Source: http://egazette.nic.in/WriteReadData/2019/210422.pdf Meaning of consumer Rights and responsibilities of consumers Who can file a complaint? Redressal machinery Remedies available
Consumer awareness - Role of consumer organizations and Non-Governmental Organizations (NGOs)
Also check
Class 12 Accountancy Syllabus 2022-23
Class 12 Economics Syllabus 2022-23
Class 12 Maths Syllabus 2022-23