Table of Content
11 Powerful B2B Email Marketing Examples
- Slack’s Spread the Word Email
- Zoom’s Online Events Email
- Sprout Social’s Trial Extension Incentive Email
- Google’s How-To Google Ads Email
- Netlify’s Out-of-Beta Features Announcement Email
- Litmus’s Event Announcement Email
- Meltwater’s End-of-the-Year Email
- Shopify’s Mixed Topics Email
- Uber’s Announcement Email
- Grammarly Insights Email
- Twitter’s Provoke Curiosity Email
B2B email marketing is what?
B2B (business-to-business) email marketing is the practice of promoting goods and services via email to other businesses for business-related purposes as opposed to promoting goods and services to consumers.
11 Powerful B2B Email Marketing Examples
1. Slack’s Spread the Word Email
Slack emphasizes communication and teamwork, and they want to make sure that teams using its platform are getting the most out of it. As a result, Slack encourages users in this B2B email to invite other team members to their company's Slack workspace. Additionally, the content that concludes the email's one brief paragraph—"start being more productive together"—flows naturally into the big, green CTA button that says, "Invite People."
How about rekindling interest in your product with a B2B email campaign? These days, almost all businesses use Zoom, but in this email, the provider introduces B2B users to all of its other applications, such as improv classes, drink pairing tutorials, and even a course on teaching kids how to make Halloween treats, in an effort to foster loyalty when customers may be feeling weary.
3. Sprout Social’s Trial Extension Incentive Email
It is obvious from this B2B email marketing example that Sprout Social's goal is to persuade readers to extend their free trials. However, they begin the email by outlining a recent report that offers insightful information about the industry. Additionally, recipients would only need to extend their trial if they wanted to download this report. Users are encouraged to keep using Sprout Social because of the allure of the free, extremely useful content.
4. Google’s How-To Google Ads Email
A customer may have trouble comprehending how to use your product or service in the early stages of their interaction with it. You can help new clients climb the ladder by sending them a brief email with some advice on how to get started, like this one from Google Ads, and establish yourself as a go-to person in case they ever need assistance.
5. Netlify’s Out-of-Beta Features Announcement Email
Customers are informed in this B2B email from Netlify that three new tools that were in beta are now available for purchase. Customers are briefed on what these new tools can be used for and the opportunities they open up. Announcing the official release of something you've been testing covertly or with a small group of people demonstrates to customers that your product has undergone extensive testing to ensure its quality.
6. Litmus’s Event Announcement Email
Given that Litmus is an email design company, their 2016 The Email Design Conference email announcement was undoubtedly a success. The company revealed the surprise city in that announcement email after it had received 500 shares (through tweets with the hashtag #TEDC16 and discussion comments). The third city was announced when the 500-share threshold was reached, and recipients could monitor shares on the email itself. This is a fantastic illustration of flawless email design and innovation combined with successful social engagement.
7. Meltwater’s End-of-the-Year Email
Making a strong impression on your clients' inboxes at the end of the year is the best way to keep them interested well into the following one. This B2B email from Meltwater serves as the ideal illustration of how a year-end email should be written. A few linked B2B content marketing pieces serve as helpful resources that clients can use for their end-of-year reporting, and the introduction provides a look back at some of the company's accomplishments over the course of the year.
8. Shopify’s Mixed Topics Email
This Shopify B2B email has a lot going on, from asking companies to tell their stories to highlighting a few of their solutions. Although the email may appear a little crowded at first glance, Shopify does a great job of connecting everything to one central theme: assisting companies in discovering new ways to sell their goods using the Shopify platform.
Uber keeps things straightforward in this email when they announce new services and products they are developing. This B2B email helps users understand what upgrades are coming and how they can use them by having a fluid content flow and images that showcase their upcoming features.
People enjoy rivalry, and Grammarly is aware of this. To help users understand how they compare to the 20 million other users of the website worldwide, the brand's creators created an email called Insights. The customized email encourages users to use the service more by providing them with the information they couldn't get anywhere else.
11. Twitter’s Provoke Curiosity Email
Anyone will pay attention if you begin a B2B email with "People are talking about you on Twitter." Twitter does well to adhere to this theme throughout the rest of the email by describing how companies can use Twitter's dashboard to monitor customer feedback and interact with community tweets.
This collection of B2B email marketing examples is organized around a single, overarching idea: how to connect with clients in a meaningful way by offering them valuable content. Be creative, carefully select your emails, and avoid overly pushing sales to copy. Keep this list bookmarked in case you ever need some ideas.
