Google Verified Subscribers top up the Google search ranking: Know-how

Publishers using the Google Search Console's "Subscribe with Google" feature might notice an increase in the number of clicks and impressions reported there. Around December 6, 2022, this began. Google announced on December 6, 2022, that it had "created an additional search result feature for sites that use Subscribe with Google." These websites might experience a rise in impressions and clicks in the Search Performance report as a result.

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Table of Content
What is "Google Subscribe"?
Why do we care
 

What is "Google Subscribe"?

As we previously mentioned, subscribing to Google is a key component of the second goal, which is to encourage publishers to develop long-term business plans. The goal is to make user subscriptions as simple as possible, especially on mobile. Subscriptions can be purchased with a few clicks for Google account holders who have payment information on file. The user's Google login information is then used to access their subscriptions. Publishers will be given access to subscriber data.

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Why do we care

If you use the Subscribe with Google feature and you notice an increase in impressions and clicks in the Search Console performance report on or after December 6th, this might be the cause. It's helpful to identify the cause of a change in clicks and impressions that doesn't affect your other metrics, such as conversions or traffic. This appears to be a reporting change rather than a modification of a brand-new feature that would boost traffic and conversions. However, the terminology Google used above is a little unclear.

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