How To Use Facebook Ads Manager In 2023?

We are going to go over how to set up your own Facebook Ads Manager account and use it to launch a successful campaign. In this post, I am going to walk through the nine ways that you can target businesses using Facebook ads while building your own audience on Facebook.

Business Manager helps you dig deeper into your audience, so you can figure out how to target both Facebook ads and organic content effectively. In Detailed Targeting under your Facebook Ad Business Manager, you can target individuals who are business Page administrators on Facebook. Search for them within your Facebook ads business manager, and see if you can target them.

You can target Facebook likes or interests, behaviours, or demographics, and build highly targeted audiences for targeting in your campaigns. With Facebook Ad Manager, you can define the networks of your audiences much more easily, and through filters, discover the sizes of each demographic. Image ads are one of the most common types of Facebook ads that you will run into. Ads may show up in the user's inbox, or on Messenger Stories among organic stories (similar to what is used on Facebook and Instagram). Facebook Messenger Ads allows for ads that appear within selected users' Messenger apps. 

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Table of content: 
What is a Facebook Ads Manager?  
Some Ads format on Facebook

What is a Facebook Ads Manager?

Facebook's Ads Manager allows businesses to promote products and services on both Facebook and Instagram. Facebook recently combined the Facebook Ads Manager and the Power Editor into a single platform, making it easier to create and track advertising campaigns on the many ad platforms owned by Facebook, including Instagram ads. Ads Manager allows you to review, make changes, and view results across all of your Facebook campaigns, ad sets, and ads. 

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Quick Create lets you select your Facebook Ad settings and names for ads, ad sets, and campaigns all from a single window. Putting ads inside of even Facebook Messenger is as easy as pressing a button within the Facebook Ad Manager. Facebook uses machine learning to pull together ads tailored for every viewer. 

Some Ads format on Facebook

• Image and Videos Ads
• Presentation ads
• fiction ads
• Up-to-date ads.Attractive ads. 
• Collective ads.

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Image ads are one of the most common types of Facebook ads that you will run into. Ads may show up in the user's inbox, or on Messenger Stories among organic stories (similar to what is used on Facebook and Instagram). Facebook Messenger Ads allows for ads that appear within selected users' Messenger apps.
If you are an e-commerce site, and you have an uploaded product catalogue in Facebooks Ads Manager, you can pair retargeting with the product catalog, to enable Facebook to deliver tailored ads to them based on their abandoned shopping cart, or related products according to what they bought, or did not see. Using retargeting based on Facebook events, you can target everyone who has interacted with your posts, watched your videos, or liked your Page with retargeting, including people who are engaging with your linked Instagram account.

If you are a Shopify client, add Facebook as a Marketing Channel on the Shopify Dashboard, manage campaigns, sync product catalogs, and report performance all in one place.

Facebook Messenger Ads allows for ads that appear within selected users' Messenger apps. If you are an e-commerce site, and you have an uploaded product catalogue in Facebooks Ads Manager, you can pair retargeting with the product catalogue, to enable Facebook to deliver tailored ads to them based on their abandoned shopping cart, or related products according to what they bought, or did not see. 
 

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