It’s easy to confuse the terms digital marketing and online marketing, in particular with the boom in Internet traffic over the past decade. However, there are distinct differences between these two terms that have implications for any marketing plan. Digital marketing is an umbrella term that covers all types of marketing that involve electronic media, and it’s been around since the invention of the radio in 1896.
Online marketing is the one subset of the digital marketing realm as a whole and includes:
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Websites
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Social Media
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Mobile Marketing
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Content Marketing
This particular subset of digital marketing is growing at an unprecedented rate. Change in the online marketing world happens quickly, and savvy marketers must stay on top of the latest trends and changes to continue to attract new customers and retain current customers.
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Table Of Contents-
1) Social media marketing tools
2) Email marketing tools
3) SEO tools
4) Conversion optimization tools
To get started, look through the following categories of digital marketing tools:
-Tools for social media marketing
-Tools for email marketing
-Tools for SEO (search engine optimization)
-Tools for improving conversion rates
Social media marketing tools
We’ve seen firsthand how social media has evolved into a priority marketing channel for businesses today.
A prime place to nurture leads and build business relationships, social is ideal for gathering valuable data when it comes to what your customers want.
Managing all of the moving pieces of social media “by hand” is a recipe for burnout.
Instead, consider how dedicated software allows you to publish more meaningful content and use social media to meet your big-picture business goals.
1.
Sprout Social
Sprout Social is the ultimate command centre for any company trying to turn its social media presence into tangible results.
Sprout, a social media management software, allows organisations to centralise their content calendar and assets.
This enables you to produce and schedule content across several platforms, all perfectly timed to coincide with your followers' most active times.
Beyond social media management features, thsi digital marketing tool makes it easy to collaborate with colleagues and customers alike.
Our Smart Inbox gives you a bird’s-eye view of all of your social messages so you can respond thoughtfully and in a timely manner.
Oh, and don’t forget about Sprout’s full suite of social analytics.
Optimizing your content’s performance doesn’t have to be a guessing game as Sprout identifies your top-performing posts and the success of your social campaigns.
Coupled with robust social listening features, you can uncover trends, hashtags and opportunities to engage with new customers.
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2.
Loomly
Loomly's self-described "brand success platform" is a useful tool for small social teams who want to plan and collaborate on content.
Content scheduling and brainstorming are made simple with built-in calendars, deadlines, and workflows.
Loomly also curates new content ideas for users based on hot themes and Twitter conversations as an extra bonus.
The simple, no-frills layout is simple to use and accessible to users who aren't particularly tech-savvy.
The platform's low cost appeals to small businesses and agencies wishing to manage their social media presence.
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The target audience
We've discussed the importance of social listening for discovering trends and potential customers numerous times.
Audiense, for example, takes listening to the next level by assisting businesses in identifying and segmenting their social media consumers.
It'll be easier to create laser-targeted marketing campaigns and delve deeper into your client personalities if you do it this way.
You'd be amazed at how much you can discover from social alone when it comes to demographics, personality traits, and more.
THis digital marketing tool's platform is largely focused on Twitter, which makes it ideal for both B2B and B2C organisations trying to learn more about their target audiences.
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Email marketing tools
Email represents arguably the most tried-and-tested, scalable marketing channel available to modern companies. As such, email solutions are a staple of Internet marketing software for businesses big and small.
From list-building and improving deliverability to coming up with awesome offer campaigns, let’s look at some tools that can break down your customer data and put a good chunk of your marketing efforts on autopilot.
4.
SendGrid
SendGrid provides a comprehensive portfolio of email marketing services, many of which are user-friendly for both beginners and seasoned email marketers.
For example, the platform provides a variety of design possibilities, including visual, drag-and-drop editing, code, and a combination of the two.
SendGrid also includes detailed deliverability and performance metrics, allowing marketers to see which messages are performing well and which require improvement.
We're well aware that there are more email marketing options than we can count.
The forever-free plan for up-and-coming businesses, as well as adjustable pricing that suits your needs as your list grows, are two major advantages of thsi digital marketing tool.
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5.
lemlist
lemlist is unique among our email marketing tools because the platform is primarily focused on deliverability.
Emphasizing the best times to send your messages (and how often) for the sake of more opens and clicks, lemlist is awesome for optimizing your existing campaigns.
Rather than second-guessing your marketing pushes, lemlist can be an eye-opener in terms of how to warm up your list.
Additional features include personalization tools to make your outreach emails sound less spammy and follow-up email sequences to encourage more replies from cold prospects.
6. Moosend
Moosend is among the most user-friendly and affordable of our digital marketing tools, representing a surprisingly robust email solution for those just beginning to build their list.
Codeless campaigns, simple automations and easy-to-read reporting are all built into the platform.
Paid users can also take advantage of landing page features, including mobile popups and countdown timers through this digital marketing tool.
Tools for SEO (search engine optimization)
Search queries account for more than half of all website traffic.
Anything companies can do to improve their search visibility is a gain as the digital world becomes increasingly competitive.
Although SEO can be intimidating, especially for new firms, there are a variety of online marketing tools available to assist you in identifying search prospects and optimising your current search engine efforts.
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Ahrefs
When it comes to brainstorming keyword ideas and ranking prospects, Ahrefs is the gold standard.
The platform’s site explorer lets you check any URL’s top organic keywords, while also estimating how much traffic a competitor receives for any given search term.
You can also identify a site’s top-performing content and sources of backlinks.
In short, Ahrefs is a fantastic tool not only for competitive analysis but also for making sure that your existing content is up to snuff for search.
8.
Clearscope
Let's imagine you want to take advantage of keyword opportunities while also optimising your existing content.
THis digital marketing tool- clearscope comes to the rescue in this situation.
The platform's sophisticated editor, which recommends keywords, headers, and readability to help you write (or rewrite) high-ranking, well-balanced blog entries, is very useful for content authoring.
Clearscope covers every corner and cranny of search optimization, whether you're starting from scratch or renewing your existing blogs.
9.
SEMRUSH
Another staple SEO tool, SEMrush allows you to track the position of your priority keywords and likewise explore new terms to rank for.
The tool’s breakdown of keyword ideas, difficulty and variations are great for brainstorming content ideas and identifying search intent, too.
Also Read: What is Semrush: A Marketing Guru for your business[Descriptive Guide]
Conversion optimization tools
The smallest changes can make the biggest difference when it comes to getting people to convert on-site.
Just changing the color of your call-to-action button can spell the difference between scoring a free trial sign-up and someone bouncing.
Among the digital marketing tools in your toolbox, conversion optimization software can clue you in on low-hanging opportunities to increase your revenue.
10. Unbounce
Unbounce is an amazing digital marketing tool for quickly building, tweaking and publishing new landing pages to test. Built-in A/B testing and variant analytics can answer directly which creatives, calls-to-action and additional page elements are working (and which aren’t).
Even if you’re not much of a designer, you can use Unbounce’s proven landing page templates as a jumping-off point and then modify them to fit your style.
The platform’s analytics spell out clearly which landing page variants are your top performers.
Before hiring a digital marketing agency, it’s important to first assess your company’s needs.
Do you need help with overhauling your content, implementing some SEO changes, or redesigning the UX for your website? Then you’ll want to evaluate your company’s own marketing skills, strengths, and capabilities to determine whether an agency, and what type, can benefit your business.
Do you already have an in-house team that needs some help or is all of your marketing outsourced?Once you've asked these questions, you’ll have a better idea as to whether or not working with an agency is the right choice.
You’ll also know what kinds of digital marketing services your business needs.
