As we all know that our young generation is more active on Social media platforms. They use Social media apps on daily basis and some of the very popular social media apps are Facebook, Instagram, Twitter, Snapchat, TikTok, Whatsapp, Reddit, LinkedIn, Telegram, Messenger, WeChat, BeReal, Moj-Made in India|short video app, etc.
As per the Research, there were 489 900 000 Facebook users in India in January 2022, which accounted for 34.3% of its entire population. The majority of them were Men- 72.5%. People between the age of 25 to 34 were the largest user group. As you can see the number of users is very high on social media and these numbers increase day by day.
Table of content:
What is a Facebook business page?
Benefits of a Facebook business account
10 Easy Ways to Optimize Your Facebook Business Page
What is Facebook Business Page?
A Facebook business page is a social media profile for the public designed for commercial organizations.
Just like a personal Facebook account, Facebook business pages allow you to make connections online.
All the brands use their Facebook pages to promote products and services through links, status updates, photos and videos.
These brands get data and customers from their Facebook business pages.
A Facebook business page is the online representation of your business on social media apps that describes in detail your business, products and services.
Benefits of a Facebook Business Account
Creating a Facebook business page for your business is a great way to engage with current and potential customers via online.
It will allow you to target specific audiences and advertise to them in a cost-efficient way.
When it is done well, your page can even be used as a tool to build brand love for your business within the Facebook community.
10 Easy Ways to Optimize Your Facebook Business Page
1) Changing your Page template to something that will support your business goal
To update your template:
- Go to page settings
- Select ‘Edit page’
- Scroll down through the options and select a new template
- Select ‘apply template’
2) Update your Facebook Business page tabs
To update your tabs:
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Go to page settings
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Select ‘edit page’
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Go through the tabs section and turn off ‘ default tabs’
Drag and drop tabs into your desired order
3) Add a custom tab for visitors to join your mailing list:
By joining the mail list, you will be able to receive the mail of the subscribed mailer. There is an option of "unsubscribing" in the mail whenever you want to stop the mail coming from the mailer.
4) Experiment with cover videos
As you can see, cover videos and slideshows are now available on all Facebook business pages.
The aim of these types of covers is to help businesses to create interactions on Facebook pages.
5) Add a strong CTA button
As you see, the Call-to-action button is strategically placed below the cover image.
The bright blue button is the primary means of driving action on your page.
This includes sending traffic to your website, direct messages, signups, and more.
6) Turn on and customize your messenger's automatic response
There are some ways to enhance the user experience on your Facebook page with messenger:
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Set a welcome greeting when someone begins a conversation with your Facebook page for the first time
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When you are not at the office turn on away messages during ‘out of office hours in pages
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Save frequently used replies
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Use instant replies to set expectations
7) Complete your Facebook business page “About” section with details.
8) Always pin your most important posts to the top of your page
Types of content to pin: -
Special offers
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Live videos
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A welcome video
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Urgent information
9) Encourage your customers to leave reviews
To enable reviews on your page:
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Click settings at the top of your page
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Click the edit page in the left column
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Scroll down and click add a tab
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Click add tab next to the reviews
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Switch ‘Show reviews’ to on
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Click save
10) Research your competitors' strategies on Facebook.
