Ultimate guide of e-commerce tools

Safalta expert Published by: Ishika Jain Updated Tue, 31 Oct 2023 05:10 PM IST

Highlights

Ecommerce marketing is crucial for online companies to successfully draw in visitors and turn them into paying clients.

Source: Safalta

The global pandemic of the previous year highlighted the significance of e-commerce marketing and sales in a recently digitized environment. Everybody turned to online shopping when retail stores and shopping malls went out of business to buy everything from recreational items to daily necessities.
Heavy investment was made in online infrastructure as a result, which indirectly affected eCommerce marketing and sales. E-commerce expenditure surged globally by an unheard-of amount as a result of the rise of upselling tactics and marketing strategies. By 2023, Statista projects that worldwide e-commerce revenues will have risen to even more than 3.5 trillion USD. In light of how challenging things have been over the past year, now is a fantastic moment to start an online business. If you're just getting started, implementing a few specific eCommerce tools will undoubtedly help to improve speed. There are numerous eCommerce solutions available that you can utilize to increase sales while also enhancing customer experience. Download ebooks to learn in-depth information about it.
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Table of Contents:
1) Wix:
2) WooCommerce:
3) Magento:
4) Semrush:
5) Ahrefs:
6) KWFinder:
7) Jungle Scout:
8) Rewind:
9) Veeqo:
10) Slack:


The Top Ten Ecommerce Tools


1) Wix:
This well-known website builder is among the best methods if you want to establish an eCommerce business website while having to master a whole programming language. Wix provides more than 500 professionally designed templates to pick from. To serve various enterprises, these are categorically separated. Wix's drag-and-drop and drop builder allows you to create an attractive and captivating eCommerce website without needing to learn to program. Since its establishment in 2006, Wix has changed. However, it was designed from the start to make the process of creating websites incredibly simple. Your desktop sites can now be viewed and created automatically in mobile-friendly formats.

2) WooCommerce:
WooThemes and WooCommerce were both acquired by Automattic, the business that owns WordPress, in 2015. WooCommerce is an accessible plugin for WordPress, not a separate site builder, even though you may use it to design and develop an online store. When building your store using standard drag-and-drop and drop methods, you can select dedicated WooCommerce hosting and launch it right away. The best aspect would be that WooCommerce is free to use, yet if you desire a competitive store, you'll need to buy a few add-ons.

3) Magento:
When it comes to creating scalable websites, Magento is difficult to beat. Among the best eCommerce tools available is this one. Due to its open-source nature, Magento may be readily scaled and is free to download. You can choose from a plethora of options thanks to its great backend user interface. The possibilities for customization are virtually limitless; you can quickly and easily change the template or even the theme any way you like. Additionally, the community is fantastic, and the forums are a great resource for novice website builders. Additionally, Magento comes pre-configured to support several payment gateway choices. As a result, it's one of the greatest eCommerce tools for expanding your store because it allows you, as the owner of an online company, to easily incorporate several payment options. However, hosting must be purchased individually. Your alternatives for help are thus limited unless you subscribe for the corporate subscription, which is quite expensive.

4) Semrush:
You will struggle to drive visitors to your e-commerce site without a potent SEO tool. No matter how fantastic the product you are selling is, if people are unaware of it, they won't buy it. One of the top e-commerce tools, Semrush (formerly SEMRush), was established in 2008 and provides you with all the knowledge and data necessary to start a successful SEO strategy. Semrush offers a variety of link-building & auditing tools that may be used to increase buzz and develop an SEO plan that will increase traffic. You may cross-compare your online store with up to five other websites and get access to a variety of traffic metrics.

5) Ahrefs:
Although Ahrefs began as a tool for link building, the company quickly moved away from it as its main service. Ahrefs is among the greatest eCommerce tools for exploring keywords and evaluating various phrases because of its wide variety of keyword filters and the enormous range of metrics it can track. You may examine all backlinks and organic traffic coming to a website with the Site Explorer. Additionally, a Backlink Checker generates a thorough backlink profile for every link pointing to your website. Backlinks having a higher Domain Authority can be shown, and you can filter them in any other way.

6) KWFinder:
You should invest investment in a top-notch keyword research tool if you're serious about expanding your internet presence. Use KWFinder to acquire a thorough understanding of various keywords so you can decide which ones to target. Several great tools, including filtering results and SERP analysis, are available with KWFinder. Additionally, it includes an easy-to-use user interface that shows you all the possible modifications and their impacts from above. Additionally, the dashboard has been simplified for a tidy data presentation. It might not provide comprehensive analyses as Ahrefs provides. Although KWFinder doesn't provide you with the overall picture like Ahrefs, it nevertheless does a good job of letting you know where you stand.

7) Jungle Scout:
Greg Mercer created Jungle Scout, a Google Chrome plugin and eCommerce marketing tool, and released it in 2015. Greg wanted to develop a solution that would help Amazon merchants become more successful quickly. The inclusion of Jungle Scout on this list is because it makes it easier to search for popular products on Amazon, the largest online retailer in the world. If a product is in high demand there, you should concentrate on selling it. Jungle Scout is a great resource for conducting product research. This eCommerce marketing software's powerful Niche Hunter feature enables you to locate lucrative niches and then concentrate on targeting them. Additionally, it has a built-in product tracker and a big product database. You can even go through a sizable supplier database to find out which provider is moving the most merchandise. It's one of the top eCommerce resources for folks starting their businesses or dropshipping businesses.

8) Rewind:
There are times when a firm that runs on well-known eCommerce systems such as Shopify or BigCommerce may be exposed to data loss. Inadvertently deleting entire product categories rather than specific goods is possible. Your database could be corrupted by an app update or theme upgrade, or your entire SKU line could be purposefully deleted by a dissatisfied employee. Rewind is a utility that records daily backups of the database and enables you to quickly restore deleted files. By doing this, you can prevent periods of potential downtime and the time and work required to restore your website.

9) Veeqo:
Owners of online stores may handle orders, send packages, and sync inventory with the omnichannel inventory management application Veeqo. Veeqo seamlessly interacts with a variety of e-commerce and shipping companies, including Shopify, Rakuten, Magento, WooCommerce, Royal Mail, DHL, and many more. Veeqo is a great option if you require the all platform to maintain a tight grip on your inventory. It's among the best eCommerce solutions for owners of small businesses that want to expand their online presence because the pricing starts at $180 per user per month.

10) Slack:
Slack is a solution for business communication that enables safe platform communication among employees. It also works nicely with other applications, such as Google Docs. Slack provides screen sharing in addition to audio and video calls. It is one of the most widely used tools for keeping staff organized and goal-focused among e-commerce company owners. For startups or small to medium-sized businesses, it is highly pricey and is not a platform that fulfills all needs. Finding Slack alternatives that work for your company is acceptable.

Ecommerce marketing is crucial for online companies to successfully draw in visitors and turn them into paying clients.

What are the components of e-commerce?

E-commerce, often known as electronic commerce, is the exchange of goods and services as well as the sending of money and data through an electronic network, most commonly the internet. These business dealings can be either B2B (business-to-business), B2C (business-to-consumer), C2C (consumer-to-consumer), or C2B.

What are the top 7 distinctive aspects of e-commerce?

Ubiquity, Global Reach, Universal Standards, Richness, Interactivity, Information Density, and Personalization / Customization are the seven distinctive features.

What are the eight facets of online business?

Value proposition, revenue model, market opportunity, competitive climate, competitive advantage, market strategy, organisational development, and management team are some of these components.

What are tools found online?

An online tool is an electronic service offered by a custodian that enables the user to direct the disclosure or nondisclosure of digital assets to a third party in an agreement apart from the terms of the service agreement between the custodian and user.