WhatsApp Marketing: Ideas, Strategy with Examples

WhatsApp marketing is the latest way to reach out to your customers. It is a very effective method of communication way of with customers through the WhatsApp messaging app. It can be used to send promotional messages, offer customer support, and keep customers updated on new products or services. Whatsapp marketing helps in creating more efficient groups and communities that help in discovering your brand or business with segments to promote your product whether it's an eCommerce site or you are providing service. Whatsapp marketing helps in managing more engagement and more leads in the way new features have emerged which is why it's the fastest-growing app. 
In this article, we will discuss WhatsApp marketing in more detail and look at some examples of how it has been used successfully.

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Table of content: 
What Is WhatsApp Marketing?
Why Use WhatsApp Marketing?
How to Get Started with WhatsApp Marketing:
Whatsapp Marketing Examples:
 

What Is WhatsApp Marketing?

WhatsApp marketing is the use of WhatsApp as a means of communicating with customers or prospective customers. It involves sending messages directly to people's phones via the WhatsApp app and can be used for a variety of purposes, including:
Free: Unlike other forms of digital marketing, WhatsApp marketing is free to use. This makes it an affordable option for small businesses and startups
Popular: With over 1 billion users worldwide, WhatsApp is one of the most popular messaging apps in the world. This means that your messages have a high chance of being seen by your target audience.
Personal: With WhatsApp, you can communicate with customers in a personal way that builds trust and loyalty. Customers are more likely to respond to messages that are relevant to them and that feel like they were sent specifically for them.

Why Use WhatsApp Marketing?

There are several reasons you want to consider using WhatsApp marketing:
Cost Effective: One of the main benefits of WhatsApp marketing is that it is very cost-effective. There are no special software requirements or hardware needed, and all you need is an internet connection and a phone with the app installed. This makes it much cheaper than other forms of digital marketing such as email marketing or social media advertising.

Personalized Messages: With email marketing, there is always a risk that your message will be sent to someone who doesn't want to receive it. However, because WhatsApp messages are sent directly to people's phones, they are much less likely to go unnoticed or unwanted. You can also personalize messages according to recipients' interests which helps improve open rates and CTRs (clickthrough rates).

Greater Engagement Levels: Studies have shown that engagement levels are higher when messaging apps are used instead of traditional forms of communication like email or SMS texting. This is because people tend to check their phones more often than they check their emails which means they're more likely to see your message if you send it through WhatsApp rather than another platform.

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How to Get Started with WhatsApp Marketing:

Before you start using WhatsApp for marketing purposes, there are a few things you need to do:
Create a Group Chat: The first step is to create a group chat for all of your customers or clients. This will allow you to easily send messages to everyone at once.
Add Your Contacts: Next, add all of your contacts who have Whatsapp installed on their phone. You can do this by uploading your contact list or manually entering their details into the app.
Start Sending Messages: Once you have added all of your contacts, you’re ready to start sending out messages! Try sending out promotional offers, updates on new products/services, or even just simple greetings.

 Whatsapp Marketing Examples:

Netflix: Netflix uses the WhatsApp messaging notification while sending choices and suggestions on the user's category choices. This medium was practiced by Netflix in 2017.
This campaign emerged to connect all the users and stay updated on What's new in the movie box of Netflix.

Sunfeast marielight: Sunfeast introduce a campaign to click a selfie and initiate it with the caption " Tea-Time selfie" and send it to the  Sunfest ITC Whatsapp Number that was the best and most creative campaign to boost the use of the smart app Whatsapp with the connectivity with their users.

Book My Show: Popularly known for booking movies, and events, this platform initially sent SMS or emails whenever someone booked tickets. But at present, it also sends M-tickets to the user's Whatsapp Number where all the information about the booking event is mentioned, and at the time of entry, you may show this M-ticket and get the entry.
 

The most creative technique to increase sales nowadays is to create a strong WhatsApp company marketing plan. Reaching a larger audience can be accomplished by using your creativity to develop innovative marketing concepts. The best aspect of WhatsApp marketing is that there is no risk involved and it is free. Create a WhatsApp marketing strategy for your company, then watch the results soar. 

• Whatsapp Channel