11. What is a call-to-action (CTA) and how do I create it?
A call-to-action (CTA) is a type of prompt to get a user to take a desired action. It can come in many different designs and typically is prominent, direct and succinct, so users can't miss it or misinterpret what the next step to take is. Call to action examples are 'Learn More', 'Buy Now', 'Call Today', or 'Sign Up Today For Free', or 'Schedule A Consultation''. CTAs should be included everywhere it's appropriate to invite people to be guided in the direction where you can help them.
