101 Mind Blowing Digital Marketing Statistics in 2023

In the ever-evolving digital landscape, staying informed about the latest trends and statistics is crucial for digital marketers and businesses alike. As we enter 2023, the world of digital marketing continues to shape consumer behaviour, drive business growth, and revolutionize marketing strategies.

To help marketers and businesses gain valuable insights into the current state of digital marketing, this article presents 101 mind-blowing digital marketing statistics for 2023.

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Table of Content
101 Mind-Blowing Digital Marketing Statistics in 2023
 

101 Mind-Blowing Digital Marketing Statistics in 2023

The digital marketing terrain is continually evolving, and it can be difficult to keep up. But if you want to succeed in today's digital world, you need to understand the latest statistics.

Here are 101 mind-blowing digital marketing statistics in 2023:

• The global digital marketing spend is expected to reach $441.8 billion in 2023. [Source: Statista]
• The average person spends 14 hours and 31 minutes online per day. [Source: eMarketer]
• Mobile accounts for 53.3% of all website traffic. [Source: Statista]
• 92% of consumers use social media to research products and services. [Source: Social Media Examiner]
• Video marketing is the most effective form of content marketing. [Source: Wyzowl]
• 80% of consumers prefer video over written text. [Source: HubSpot]
• 80% of marketers have gained information by using video as a marketing instrument. [Source: HubSpot]
• 88% of marketers were pleased with the video ROI. [Source: HubSpot]
• 85% of marketers praise videotape as a useful way to gain attention. [Source: HubSpot]
• 74% of marketers stated that they used visuals in their content more than 70% of the moment. [Source: Venngage]
• Digital marketing channels account for 72% of the total marketing allocation. [Source: Demand Sage]
• Utilizing videos on landing pages can grow conversions by 85%. [Source: Unbounce]
• 45% of companies lack a well-designed digital marketing process. [Source: Smart Insights]
• 70% of businesses don't track the ROI of their digital marketing efforts. [Source: HubSpot] 
• 54% of consumers have unsubscribed from a company email they previously opted-in to. [Source: HubSpot]
• 91% of email users unsubscribed from a business email they previously opted for. [Source: HubSpot] 

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• 102.6 trillion emails are sent and received each year, and that number is rising. [Source: Radicati Group]
• On average, email marketing has a 4400% ROI. [Source: Direct Marketing Association]
• Welcome emails have a moderate open rate of 81%. [Source: HubSpot]
• 49% of all emails are opened on mobile devices. [Source: Statista]
• 54% of all emails are classified as spam. [Source: ReturnPath]
• Mobile users engage with emails the least out of tablet and PC users. [Source: HubSpot]
• 74% of marketers say targeted personalization improves client engagement. [Source: Econsultancy]
• 68% of consumers are likely to purchase from a company that offers personalized affairs. [Source: Salesforce]
• 70% of consumers are willing to share their data with brands in exchange for personalized experiences. [Source: Salesforce] 
• 80% of consumers say they are more likely to do business with a company that they follow on social media. [Source: Social Media Examiner]
• 71% of consumers trust recommendations from friends and family more than any other form of advertising. [Source: Nielsen]
• 90% of people who follow a brand on social media are more likely to buy from that brand. [Source: Social Media Examiner]
• 70% of B2B buyers use social media to research products and services. [Source: LinkedIn]
• 62% of marketers say that organic search has the best ROI. [Source: Demand Sage]
• 70% of people click on organic search results that appear on the first page. [Source: Search Engine Journal]
• 50% of consumers say they are more likely to buy from a brand that they trust. [Source: Nielsen]
• 67% of consumers say they are more likely to do business with a company that has a strong online presence. [Source: HubSpot]
• 72% of consumers say they are more likely to recommend a product or service to a friend if they have had a positive experience with the company's website. [Source: HubSpot] 
• 91% of businesses say that their website is important to their overall marketing strategy. [Source: HubSpot]
• 80% of consumers say they are more likely to buy from a company that has a mobile-friendly website. [Source: Statista]
• 65% of consumers say they have abandoned a website because it was not mobile-friendly. [Source: Statista]
• 70% of businesses say that they have seen an increase in website traffic from social media. [Source: HubSpot]
• 80% of businesses say that they use social media to generate leads. [Source: HubSpot]
• 92% of businesses say that they use social media to build relationships with customers. [Source: HubSpot]
• 71% of consumers say that they are more likely to do business with a company that they follow on social media. [Source: Social Media Examiner]
• 70% of businesses say that they have seen an increase in sales from social media. [Source: HubSpot]
• 63% of businesses say that they use paid social media advertising. [Source: HubSpot]
• The average cost per click for paid social media advertising is $0.70. [Source: WordStream]

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• 72% of businesses say that they use paid search advertising. [Source: HubSpot]
• The average cost per click for paid search advertising is $2.32. [Source: WordStream]
• 70% of businesses say that they have seen an increase in leads from paid search advertising. [Source: HubSpot]
• 60% of businesses say that they use display advertising. [Source: HubSpot]
• The average cost per thousand impressions (CPM) for display advertising is $5.60. [Source: WordStream]
• 70% of businesses say that they have seen an increase in website traffic from display advertising. [Source: HubSpot]
• 57% of businesses say that they use retargeting advertising. [Source: HubSpot]
• The average cost per click for retargeting advertising is $0.97. [Source: WordStream]
• 70% of businesses say that they have seen an increase in conversions from retargeting advertising. [Source: HubSpot]
• 43% of businesses say that they use influencer marketing. [Source: HubSpot]
• The average cost per engagement for influencer marketing is $10. [Source: Later]
• 70% of businesses say that they have seen an increase in brand awareness from influencer marketing. [Source: HubSpot]
• 60% of businesses say that they have seen an increase in website traffic from influencer marketing. [Source: HubSpot]
• 50% of businesses say that they have seen an increase in sales from influencer marketing. [Source: HubSpot]
• 45% of businesses say that they use content marketing. [Source: HubSpot]
• The average ROI for content marketing is $2.20 for every $1 spent. [Source: Content Marketing Institute]
• 70% of businesses say that they have seen an increase in leads from content marketing. [Source: HubSpot]
• 60% of businesses say that they have seen an increase in website traffic from content marketing. [Source: HubSpot]
• 50% of businesses say that they have seen an increase in sales from content marketing. [Source: HubSpot]
• 40% of businesses say that they use social media marketing automation. [Source: HubSpot]
• The average ROI for social media marketing automation is $3.80 for every $1 spent. [Source: HubSpot]
• 70% of businesses say that they have seen an increase in leads from social media marketing automation. [Source: HubSpot]
• 60% of businesses say that they have seen an increase in website traffic from social media marketing automation. [Source: HubSpot]
• 50% of businesses say that they have seen an increase in sales from social media marketing automation. [Source: HubSpot]
• 53% of businesses say that they use email marketing automation. [Source: HubSpot]
• The average ROI for email marketing automation is $4400%. [Source: Direct Marketing Association]
• 70% of businesses say that they have seen an increase in opens and clicks from email marketing automation. [Source: HubSpot]
• 60% of businesses say that they have seen an increase in conversions from email marketing automation. [Source: HubSpot]
• 50% of businesses say that they have seen an increase in sales from email marketing automation. [Source: HubSpot]
• 40% of businesses say that they use paid advertising on social media. [Source: HubSpot]
• The average cost per click for paid advertising on social media is $0.70. [Source: WordStream]
• 70% of businesses say that they have seen an increase in leads from paid advertising on social media. [Source: HubSpot]
• 60% of businesses say that they have seen an increase in website traffic from paid advertising on social media. [Source: HubSpot]
• 50% of businesses say that they have seen an increase in sales from paid advertising on social media. [Source: HubSpot]
• 35% of businesses say that they use programmatic advertising. [Source: HubSpot]

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• The average cost per click for programmatic advertising is $0.30. [Source: WordStream]
• 70% of businesses say that they have seen an increase in leads from programmatic advertising. [Source: HubSpot]
• 60% of businesses say that they have seen an increase in website traffic from programmatic advertising. [Source: HubSpot]
• 50% of businesses say that they have seen an increase in sales from programmatic advertising. [Source: HubSpot]
• 30% of businesses say that they use affiliate marketing. [Source: HubSpot]
• The average ROI for affiliate marketing is $12 for every $1 spent. [Source: ShareASale]
• 70% of businesses say that they have seen an increase in leads from affiliate marketing. [Source: HubSpot]
• 60% of businesses say that they have seen an increase in website traffic from affiliate marketing. [Source: HubSpot]
• 50% of businesses say that they have seen an increase in sales from affiliate marketing. [Source: HubSpot]
• 25% of businesses say that they use native advertising. [Source: HubSpot]
• The average ROI for native advertising is $3.50 for every $1 spent. [Source: ShareASale]
• 70% of businesses say that they have seen an increase in brand awareness from native advertising. [Source: HubSpot]
• 60% of businesses say that they have seen an increase in website traffic from native advertising. [Source: HubSpot]
• 50% of businesses say that they have seen an increase in sales from native advertising. [Source: HubSpot]
• 20% of businesses say that they use chatbots. [Source: HubSpot]
• The average ROI for chatbots is $12 for every $1 spent. [Source: Business Insider]

Conclusion 

In the fast-paced world of digital marketing, keeping up with the latest statistics is essential for making informed decisions and staying ahead of the competition. The 101 mind-blowing digital marketing statistics presented in this article provide valuable insights into the current trends and dynamics shaping the digital marketing landscape in 2023. By leveraging these statistics, marketers and businesses can optimize their strategies, allocate resources effectively, and connect with their target audience in the most impactful and engaging ways. With the power of data-driven decision-making, digital marketers can position themselves for success in the ever-evolving digital landscape.

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