Digital Marketing Strategy Plan: Step-by-Step with Examples  

The continual process of translating corporate targets and objectives into an approach that employs content as the primary way of accomplishing those goals is known as content strategy. But, before you read any more, attempt to create a content strategy. You'll probably discover that it's a trickier topic than it appears.  In this post, we'll examine what we meant by "content" and then utilize it to define content strategy. While methods to content and strategy for content will differ across B2C and B2B advertisers, a basic knowledge of what we mean by content marketing is industry-agnostic. Boost your Skills by learning: Digital Marketing
 
Table of Content:
Digital Marketing Strategy Plan

Digital Marketing Strategy Plan:
1) Plan:
Every effective digital marketing campaign begins with a plan! We propose that you use a data-driven strategy, assess your existing digital marketing efficiency, and plan for future improvements. Customizing analytics, establishing KPI dashboards, and creating SMART targets are all chances for omnichannel planning to develop a strategy of prioritized changes to how you use digital marketing technology, media, and data to enhance leads and sales. We propose having a digitally focused method for strategy and planning to guarantee that your digital advertising plan is performing efficiently and successfully.

Our RACE Framework is intended to assist marketers and managers in developing fully connected, data-driven, and realistic digital marketing funnels to support the overall vision of their organization. Our 5-step approach to digital advertising walks you through the process of contacting new consumers, cultivating connections, and measuring results. Our 5-step online advertising approach walks you through the process of contacting new audiences, cultivating interaction, converting consumers, and driving involvement and advocacy. That is why it is known as the R-A-C-E Framework. If you're currently trying to implement or define digital advertising in your company, check out our suggested 18 digital marketing tactics to get started.
 
Download these Free EBooks: Introduction to digital marketing

2) Reach:
Increase the number of clients you reach and the level of awareness in your marketing funnel. In order to improve site visitors, integrate the most current crucial internet marketing strategies into your digital advertising approach. Members of Smart Insights may stay up to speed on the newest marketing approaches at each level of the RACE Framework.
 
3) Act:
Promote engagement on your web page or social media in order to create future leads. After you've found your target audience, it's critical that you influence their following steps towards a purchase decision.
 
4) Convert:
With obviously, the goal of your organized digital marketing plan is to convert more consumers. If you respect phone and in-person channels, use retargeting to provide care, and rate of conversion optimization to remind and persuade those who are your audience to buy online or offline.
 
5) Participate:
Finally, despite all of your efforts, did you realize that you may improve sales from existing clients by keeping them involved after their initial purchase? Improve your personalized communications by utilizing web, email, and social networking marketing to develop hyper-personalized marketing campaigns based on the data you already know about them.
Options for consumer involvement research and testing for online advertisers today involve:

• A/B split testing
• Analysis of the Path
• Digital experience usability studies
• Content and customer journey mapping
• Surveys of website visitor intent
• Customer feedback surveys
• Personas of customers
• Analysis of the Path

Multivariate analysis
Additionally, machine learning delivers formerly unobtainable insight into client behavior. Predictive analytics, for example, may be utilized to identify:

• Based on an examination of latency (average interval of response), determine the best time and offer for follow-up contacts.
• Best times to interact with an individual (may be based on when they first purchased or subscribed, however, this can be modified over time)
• Cluster-based segmentation yields the best brand or category combinations.

Lifecycle of Content:
To create interesting and long-lasting content, you must first understand and adhere to the content lifecycle.  There are five phases in the lifespan.  Content lifecycles, in general, encompass the following:

• Audit and analysis include interviews with content stakeholders, competitive analysis, objective analysis, and examination of the content ecosystem (site, partner content, sister, and parent sites).
• Produce: Content creation, asset creation, governance model, search engine optimization, and quality assurance
• Plan: Staffing suggestions, a content system for management customization, metadata tactics, messaging plan, and a migration strategy
• Strategy: Establish topical control areas, taxonomy, content creation process/ workflow, sourcing plan, style, and brand description
• Maintain: Plan for frequent auditing, educate the customer, and set success metrics objectives.
• Many of the deliverables associated with each of those stages overlap with other areas' deliverables, such as information architecture, the study of users, project management, and web analytics.  Instead of focusing on who owns each delivery, consider who makes a contribution to each and how those many contributions come together to form the final result.  Including diverse viewpoints on deliverables has value.

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Examples:
 
1) Air VaporMax by Nike
Nike collaborated with the YouTube channel titled, to advertise their Nike Air VaporMax sneakers, which is another clever example of a content marketing approach. The channel on YouTube, which dissects products to uncover what's inside, had almost 7 million viewers on this 10-minute Nike video. Has 7.11 million YouTube subscribers, ensuring that the brand cooperation was seen by millions of individuals. Nike used prominent influencers to advertise their new shoe line by working with an existing YouTube channel. You may have spotted a guidebook connected to the confirmation of booking page if you've ever stayed at an Airbnb. These manuals are a type of marketing through content and user-generated material that Airbnb hosts have made. Guests may use the guidebooks to learn about eating establishments, landmarks, and activities to do throughout their visit. Renters' stays with recommended activities and local guidance. The higher the quality of a renter's stay, the more probable they are to recommend it to other travelers and return for another stay.
 
2) Cosmic Crisp's Hulu streaming advertisements:
Over-the-top advertisements are a new form of digital marketing tactic that is gaining popularity. Brands are flocking to these places to continue that link with viewers as more customers cancel cable and opt for streaming alternatives like Hulu and Sling. Cosmic Crisp, an Apple brand, accomplished just that. In order to boost sales, the corporation purchased OTT advertisements on Hulu that featured their "Slice Any Way" video commercial. Hulu Ad Manager was utilized by the brand to bid on ad slots, similar to how businesses bid on PPC placements. Cosmic Crisp used Hulu's targeting features to reach thousands of viewers by targeting foodies and parents.
 
3) TikTok advertising hinge:
The dating app Hinge launched a social media campaign encouraging users to delete the app. Unlike other applications, Hinge advertised itself as "the dating app that's meant to be deleted" - presumably after its users find love. Because of Hinge's clever targeting, this digital marketing plan example is brilliant. The software is largely aimed at Gen Z young folks seeking love. Following some research, Hinge headed to where its target demographic spends the most time - TikTok. Businesses are only now beginning to optimize TikTok ad performance and view time, but this witty content grabbed attention. The advertisement received millions of views on TikTok and over 13 million views on YouTube.
 
Content strategy refers to the ongoing process of transforming company goals and objectives into a strategy that uses content as the primary means of achieving those goals. But, before you continue reading, try to develop a content strategy. You'll probably learn that it's a more difficult subject than it looks. In this piece, we'll define "content" and then use it to construct "content strategy." While content tactics and content strategy will differ across B2C and B2B marketers, a basic understanding of what we mean by marketing through content is industry-agnostic.

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