There is a change in marketing tactics in this new digital era. Once, traditional marketing like banner ads, print ads, or TV streaming was widely used, which was quite costly, but now digital media is used, which is cost-effective and gives more accurate results to everyone.
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Table of Content
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What is Facebook Live?
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How does Facebook Live work?
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Why use Facebook Live?
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How can Facebook Live work for your business?
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How do Go Live on Facebook?
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Facebook Live Tips You Need to Know
What is Facebook Live?
It is a feature of Facebook (meta), where you can live stream without the use of heavy equipment.Click to Enroll: Professional Certification Programme in Digital Marketing
How does Facebook Live work?
It is quite easy. You can live by just using your mobile, laptop, tablet, or desktop.
To go live on Facebook, click on your business page, attend an event, or join a group. Going live on your page gives you more options and tools than attending an event or group live.
As the live interaction starts with your audience, you'll be able to see their comments, likes, and reactions.
You track what their thoughts are on your product and answer their queries during streaming, and it can get quite exciting.
After the streaming ends, the video is saved to your timeline and can be viewed anytime, just like other videos.
It is beneficial because if someone is not part of your Facebook Live, then this will be viewed later.
You can also tweet (X) it or include it in your blog or posts to increase engagement and exposure.
Why use Facebook Live?
As of now, everyone is short on time, so they want easily consumable content, and video content has a higher hand than written content. One of the important AIDA rules of marketing is that if someone is strict with your content for the first 3 seconds, then engagement with the content may increase. People continue watching, and the Facebook live comment and reaction features are like "the cherry on the cake." People love to interact directly. And I was happy to get an answer to their question in no time.
How can Facebook Live work for your business?
Provide a sneak peek. Tell your audience what your business is and how you work, introduce your team members, and show your work culture. Imagine a wedding decorator who shows their events and decorations live, which makes their audience cringe. They become part of it all by lying on his couch.
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Demonstrate your product. Show how your product is important, highlight the features and usage, and show how your product is great in terms of capabilities and ease of use.
Hold a Q&A session: Invite your customer to ask questions or queries; use emails, chatbots, WhatsApp messages, or other mediums of communication. This is particularly good for business in professional service, coaching, or consulting. It builds credibility and trust, so customers do not feel neglected. Solve their grievances and keep them in the loop of communication until their satisfaction.
Product launches: Now that this technique is widely used, we see many book launches or new products launched live.
Set up a pre-order offer as well.
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How do I go live on Facebook?
1. Identify your Target Audience
You can minimize your marketing costs when you identify your target audience. Always research your target audience; don’t waste your money on the wrong audience. Because of ineffective targeting, the chances of conversion are very low, and it is also wasted.
Google Analytics is the best tool to identify your customers according to interest, demographics, age, etc.
After you research the audience, identify the pain points.
That way, you can customize your marketing campaign for the best result.
2. Establish your Business Objectives
So, first, plan your business objectives.
What goals do you want to achieve?
How has Facebook helped you achieve your goal? These are some questions you need to ask yourself.
Analyze these questions, get their answers, and then make a strategy for Facebook Live.
For example. You provide a wedding planner service; you show how we decorate, manage, and plan by directly streaming from the site. It's easy to understand by your customer which service you provide.
After the stream ends, check:
How long does your audience stay with your video?
How did they react?
Which part do they like most?
Answers to these questions will help you prepare for your next live session.
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3.
Schedule Your Facebook Live Broadcast
Scheduling your video helps you engage with your viewers, and they set a reminder to watch your broadcast.
Always remember to add reminders so that when you go live, they pop up in a notification.
4.
Share your Live Video on Different Marketing Platforms
Your broadcast is saved, and the best thing is that you can reuse it anytime, anywhere.
Just edit your video, customize a catchy thumbnail and captions, use hashtags and descriptions about your video, choose some categories (optional), and add a CTA (call-to-action) button for your audience.
Add it to your different marketing platforms, like YouTube, Instagram, etc.
Use your video URL in your blogs or on your service or product pages.
This way, you can reach even after your live stream is over and expand your business perspectives.
Facebook Live Tips You Need to Know
✅ Choose the Right Time to Go Live
Perfect timing is everything!
Decide when your viewers are available to watch; if you livestream early in the morning, very few may join; if you broadcast during peak office time, again, viewer engagement may be lower. So decide the perfect time when your effort will yield more profits.
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✅ Headline matters
What are you going to show?
What is your timing?
These are some questions you clear to your audience, headline title notifications, etc. Use them to clear them all in one go. This will also be helpful to create transparency for your audience.
✅ Be Interactive while Live Streaming
Do you know what makes live streams engaging?
No one likes a boring person, so make your broadcast engaging and interactive for your audience.
Attend to your comments and reactions.
By answering any question that pops up while you livestream, using jokes, showing fun, sometimes taking the names of your commenters, or showing gratitude towards them, you also make your streaming interactive.
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✅ Be Authentic
Be real. Be authentic.
When you are real, confident, and open, you make a positive impression; if you try hard-selling, it makes a negative impression. Audiences easily find out when someone tries to focus more on selling than building a customer base. A strong base is helpful in the long run and will effectively work for your future campaign.
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Marketing through the Facebook live streaming tool is an invaluable and impactful tool. Facebook video marketing via Facebook Live is an invaluable tool that you can, and should, use to your marketing advantage.
Video marketing is always a valuable tool you create, and your followers love it. By using video, you reach a larger audience, as it is easy to share and spread awareness far and wide. It is easily understandable, and graphics help to clear your point more effectively. Live streaming gives you the added advantage of engaging with your audience in real-time.
When you use Facebook Live as a marketing tool and analyze its success, there is no looking back; it will become an essential part of your marketing strategy. Through face-to-face engagement with your audience, direct feedback in your marketing section, and their reactions, you get an easy assessment of your product or service issues.
I hope that this blog is helpful for you to create an effective marketing strategy for your next Facebook Live.
Now grab your camera and start your stream for real.
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