101+ Digital Marketing Statistics in India

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Vanshika Jakhar

She is an English content writer and works on providing vast information regarding digital marketing and other informative content for constructive career growth.

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Digital marketing has emerged as one of the most important and effective ways for businesses to reach out to their target audience in today's digital age. With the increasing use of digital devices and platforms, companies are turning to digital marketing to engage with their customers and drive sales.

India, with its rapidly growing economy and digital-savvy population, has become a hotbed for digital marketing. In this article, we will explore 101+ digital marketing statistics in India that highlight the trends, opportunities, and challenges in this space. From social media usage to e-commerce trends, from mobile advertising to video consumption, this article will provide a comprehensive overview of the digital marketing landscape in India. Whether you are a marketer, business owner, or simply interested in the latest digital marketing trends, this article is sure to provide valuable insights into the Indian market.

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101+ Digital Marketing Statistics in India

101+ Digital Marketing Statistics in India

Digital marketing is rapidly growing in India, with businesses of all sizes leveraging various digital channels to reach and engage with their target audience.

Source: Safalta

In this article, we will look at 101+ digital marketing statistics in India that shed light on the current trends and prospects in this space.

With 721 million internet users as of 2020, India is the world's second-largest online market after China.
The number of internet users in India is projected to reach 974.7 million by 2025, with a penetration rate of 70%.
In India, 96% of internet users access the internet via mobile devices.
Social media platforms are the most popular online destinations for Indian internet users, with Facebook being the most used platform, followed by YouTube and WhatsApp.
The average time spent on social media per day by Indian users is 2.5 hours.
As of 2020, there were 448 million social media users in India, which is projected to reach 540 million by 2023.
In India, 74% of social media users access social media platforms via mobile devices.
YouTube is the second-most popular social media platform in India, with over 265 million users.
Instagram has been the fastest-growing social media platform in India, with over 120 million users.
Twitter is the fourth-most popular social media platform in India, with over 17 million users.
LinkedIn is gaining popularity in India, with over 72 million users.
In 2020, the total number of active social media users in India was 376 million.
The Indian e-commerce market is expected to increase to $200 billion by 2026, from $38.5 billion in 2017.
The fashion and apparel segment is the largest e-commerce category in India, accounting for 35% of total e-commerce sales.
In India, mobile commerce (m-commerce) is growing rapidly, with m-commerce accounting for 55% of all e-commerce transactions.
As of 2020, there were over 500 million internet users who use digital payments in India.
Digital payments in India are expected to reach $1 trillion by 2023.
In 2020, Google was the most visited website in India, followed by YouTube, Facebook, and Amazon.
As of 2020, India had the second-highest number of internet users who use ad-blocking software, with 28% of users using ad-blockers.
In 2020, digital ad spending in India was $6.19 billion, which is expected to reach $8.21 billion by 2022.
Mobile advertising is the fastest-growing segment of digital advertising in India, accounting for 68% of digital ad spending in 2020.
In 2020, search advertising was the largest segment of digital advertising in India, accounting for 33% of digital ad spending.
In 2020, social media advertising was the second-largest segment of digital advertising in India, accounting for 28% of digital ad spending.
Display advertising was the third-largest segment of digital advertising in India, accounting for 26% of digital ad spending.
In 2020, video advertising was the fastest-growing segment of digital advertising in India, with a growth rate of 34%.
As of 2020, there were 620 million mobile phone users in India.
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In 2020, the average time spent on mobile devices per day by Indian users was 4.3 hours.
In 2020, there were 687 million smartphone users in India, which is expected to reach 986 million by 2025.
As of 2020, the most popular smartphone brand in India was Xiaomi, with a market share of 27%.
Samsung was the second-most popular smartphone brand in India, with a market share of 21%.
In India, 80% of online shoppers use their mobile devices to shop.
In 2020, the number of mobile wallet users in India was 717 million.
In 2020, the value of transactions via mobile wallets in India was $147 billion.
In 2020, the most popular mobile wallet in India was Paytm, with a market share of 43%.
The average conversion rate for Indian e-commerce websites is 1-2%.
In 2020, there were 370 million digital shoppers in India, which is expected to reach 900 million by 2023.
In India, 90% of digital shoppers research products online before making a purchase.
In 2020, the most popular product categories for online shoppers in India were fashion and accessories, followed by electronics and appliances, and personal care products.
In 2020, 44% of Indian digital shoppers preferred to pay with cash on delivery.
In 2020, the most popular payment method for online shoppers in India was digital wallets, followed by credit and debit cards.
In India, the average order value for online transactions is Rs. 1,800.
In 2020, the most popular online marketplaces in India were Amazon, Flipkart, and Snapdeal.
In India, 61% of online shoppers prefer to buy from marketplaces, while 21% prefer to buy directly from brands.
In 2020, the most popular online travel booking website in India was MakeMyTrip, followed by Goibibo and Yatra.
In India, 57% of online travel bookings are made via mobile devices.
In 2020, the most popular ride-hailing app in India was Uber, followed by Ola and Meru.
In India, 95% of ride-hailing app users pay for their rides via digital payments.
In 2020, the most popular food delivery app in India was Swiggy, followed by Zomato.
In India, 95% of food delivery app users pay for their orders via digital payments.
In 2020, the most popular digital news platform in India was Times of India, followed by India Today and Hindustan Times.
In India, 90% of digital news readers access news via mobile devices.
In 2020, the most popular video streaming platform in India was YouTube, followed by Netflix and Amazon Prime Video.
In India, 95% of video streaming users access video content via mobile devices.
In 2020, the most popular music streaming app in India was JioSaavn, followed by Gaana and Wynk Music.
In India, 97% of music streaming users access music via mobile devices.
In 2020, the most popular gaming app in India was Ludo King, followed by PUBG Mobile and Candy Crush Saga.
In India, the average time spent on gaming per day by users is 30 minutes.
In 2020, the most popular messaging app in India was WhatsApp, followed by Facebook Messenger and Telegram.
In India, 84% of messaging app users access messaging apps via mobile devices.
In 2020, the most popular social media platform in India was Facebook, followed by WhatsApp and YouTube.
In India, there are over 530 million active social media users, which is expected to reach 784 million by 2025.
In 2020, the most popular social media app in India was WhatsApp, with 400 million monthly active users.
In India, 96% of social media users access social media platforms via mobile devices.
In 2020, the most popular messaging app for business in India was WhatsApp, followed by Facebook Messenger and Telegram.
In India, 82% of consumers use social media to research products before making a purchase.
In 2020, the most popular social media advertising platform in India was Facebook, followed by Instagram and LinkedIn.
In India, the average cost per click for social media advertising is Rs. 20.
In 2020, the most popular influencer marketing platform in India was Instagram, followed by YouTube and TikTok.
In India, 89% of marketers believe that influencer marketing is an effective strategy for promoting their brand.
In 2020, the most popular email marketing service provider in India was Mailchimp, followed by Campaign Monitor and Sendinblue.
In India, the average open rate for email marketing campaigns is 19%.
In 2020, the most popular content management system in India was WordPress, followed by Wix and Squarespace.
In India, the average cost of developing a mobile app is between Rs. 3-5 lakhs.
In 2020, the most popular digital marketing channel for generating leads in India was email marketing, followed by social media marketing and search engine optimization.
In India, the average cost per lead for email marketing campaigns is Rs. 50.
In 2020, the most popular search engine in India was Google, with a market share of 98%.
In India, the most searched-for topic on Google in 2020 was "coronavirus".
In 2020, the most popular keyword for search engine optimization in India was "digital marketing".
In India, the average click-through rate for search engine advertising is 3%.
In 2020, the most popular digital advertising format in India was display advertising, followed by video advertising and search engine advertising.
In India, the average cost per click for display advertising is Rs. 5.
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In 2020, the most popular social media platform for video advertising in India was YouTube, followed by Facebook and Instagram.
In India, the average cost per view for video advertising is Rs. 0.20.
In 2020, the most popular form of content marketing in India was blogs, followed by infographics and videos.
In India, 86% of marketers believe that content marketing is an effective strategy for promoting their brand.
In 2020, the most popular digital marketing tool in India was Google Analytics, followed by SEMrush and Ahrefs.
In India, 58% of businesses outsource their digital marketing activities to agencies.
In 2020, the most popular digital marketing agency in India was WATConsult, followed by Social Beat and Adsyndicate.
In India, the average salary for a digital marketing manager is between Rs. 6-12 lakhs per annum.
In 2020, the most popular digital marketing certification in India was the Google Digital Marketing Certification, followed by the HubSpot Inbound Marketing Certification.
In India, the average cost of a digital marketing training course is between Rs. 20,000-50,000.
In 2020, the most popular e-commerce platform in India was Amazon, followed by Flipkart and Snapdeal.
In India, the e-commerce market is expected to reach $200 billion by 2026.
In 2020, the most popular payment gateway in India was Paytm, followed by Google Pay and PhonePe.
In India, the average cart abandonment rate in e-commerce is 70%.
In 2020, the most popular category for online shopping in India was electronics, followed by fashion and home furnishings.
In India, the most popular social media platform for e-commerce is Facebook, followed by Instagram and YouTube.
In 2020, the most popular customer service channel for e-commerce in India was email, followed by phone and social media.
In India, 73% of consumers prefer to use their smartphones for online shopping.
In 2020, the most popular delivery service for e-commerce in India was Amazon, followed by Flipkart and Snapdeal.

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These statistics showcase the immense potential and growth opportunities in the digital marketing industry in India. With the increasing number of internet users and the growing adoption of digital technologies, businesses need to leverage the power of digital marketing to stay relevant and competitive. The insights from these statistics can help businesses and marketers make informed decisions about their digital marketing strategies and investments.

For more information Read: Top 5 Digital Marketing Courses in India 2023: Specialization, Price, Comparison, and More

What are statistics?

Statistics is a unit of mathematics that involves gathering, examining, decoding, and presenting data.

What is the difference between inferential statistics and descriptive statistics?

Descriptive statistics are used to summarize and describe the main features of a data set, while inferential statistics are used to make inferences about a population based on a sample.

What is a population in statistics?

In statistics, a population is the entire group of individuals, objects, or events that a researcher is interested in studying.

What is a sample in statistics?

In statistics, a sample is a subset of the population that is selected for analysis. Samples are used to draw inferences about the larger population.

What is a p-value?

A p-value is the probability of obtaining a test statistic as extreme or more extreme than the observed result, assuming the null hypothesis is true.

What is correlation?

Correlation is a statistical measurement that depicts the relationship between two variables. It can be positive, negative, or zero, indicating the strength and direction of the relationship.

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