Mastering Freelance Digital Marketing : Navigating the Digital Landscape for Growth

Considering the freelance digital marketing route? It’s enriching but can be extremely challenging. In this article, we’ll discover everything we need to know about starting from scratch and boosting our freelance digital marketing. Freelance digital marketing refers to a self-employed contractor who assists one or more companies, organizations, or other clients with their marketing needs, usually remotely.

clients specify job duties, which can include:

• Social media marketing strategy and planning
• Email marketing campaigns
• Brand marketing
• Maintenance of websites, blogs, and social channels
• PPC ( Pay Per Click) modules
• Search engine optimization (SEO) strategy and implementation
• Creation of various content like videos, blogs, podcasts, or social media posts.
  
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What is Freelance

Freelance is described as someone who completes specific tasks for a company or client. The time commitment varies and can be as short as a few hours or an ongoing gig. Freelancers are often paid on a per-project or hourly basis and are not considered traditional employees.

 

 

Definition of digital marketing

Digital Marketing can be termed as any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads, and social media posts. Digital marketing is often compared to ‘’Traditional marketing

 

How to Become a Freelance Digital Marketer

Becoming a freelance Digital Marketer involves several steps, including building your skills, marketing yourself, and finding clients. More specifically, if you’re interested in a freelance digital marketing career, here are five steps to follow:

• Select specialties that align with your skills.
• Develop your skill set
• Building an online presence with a portfolio
• Set your pricing
• Finding clients
   

What skills or knowledge are needed to get into freelance digital marketing?

You don't need an official degree to become a freelance digital marketer, but certain skills will help you succeed. Digital marketing encompasses a lot of different niches and usually involves juggling a handful of clients. With that in mind, here are the skills or knowledge you typically need:

• Organization
• Time Management
• Communication
• Copywriting
• SEO
• Teamwork
• Willingness to learn new tools and platforms

Digital certifications

Along with increasing your skill set through the Google Digital Marketing & ECommerce Professional Certificate on Coursera, you can also consider digital certifications to elevate your knowledge on the subject matter. Options could include: 
 

 

• Freelancers are better prepared for the future - As work changes, 54 percent of the U.S. workforce said they’re not very confident that the work they do will exist in 20 years. Reskilling is therefore critical. 55 percent of freelancers participated in skill-related education in the last six months versus only 30 percent of non-freelancers.
• The majority of the U.S. workforce will soon freelance - At its current growth rate, we will reach this milestone by 2027.
• People are increasingly freelancing by choice - Asked whether they started freelancing more by choice or necessity, 63 percent of freelancers said by choice -- up 10 points (from 53 percent) since 2014.
   

AI’s Impact, Freelancing, and the Future of Work

• According to the study, 54 percent of the U.S. workforce is not very confident that the work they do today is likely to exist in 20 years -- a common belief shared by both freelancers and non-freelancers.
• Yet freelancers are much more aware of automation’s potential impacts; 55 percent agree that they’re concerned about its impact on their livelihood versus only 29 percent of non-freelancers.
• Freelancers are proactively preparing, with almost twice as many having participated in skills-related education in the past six months compared to non-freelancers.

Why People are Choosing to Freelance

• Two-thirds of freelancers say that the freelance job market changed compared to three years ago, up 24 points since 2014 when only 42 percent said this.
• Perceptions of freelancing as a career are becoming more positive (69 percent of freelancers agreed).
• Freelancers are finding more work online -- 71 percent say the amount of work they obtained online increased this year (up 5 points since 2016).
• Asked which term they prefer for those finding work this way, freelancers overwhelmingly chose the term “freelance economy” (49 percent), with “on-demand economy” their second choice at 25 percent preference, followed by “sharing economy” (13 percent) and “gig economy” last at only 10 percent.
• The top drivers motivating people to start freelancing are the desire: 1) to be their boss, 2) to choose when they work, 3) to choose their projects, 4) to choose where they work and 5) to earn extra money.

Freelance digital marketing is a journey of independence, creativity, and adaptability. As the digital realm continues to expand, so do the opportunities for freelancers to contribute their expertise to a wide array of projects. By leveraging their skills, building a robust online presence, and embracing the challenges of freelancing, digital marketers can carve a rewarding and sustainable career path in the dynamic world of freelance digital marketing.

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