Navigating the Digital Marketing Job Search: An Overview

There are several causes to pursue a career in digital marketing. For one thing, it's a growing sector - nowadays, numerous individuals buy things based on advertisements they encounter as they explore search engines, utilize social networking platforms, and check emails. In the wake of Deloitte and the American Marketing Association’s annual CMO poll for 2020, online advertising expenditure is predicted to climb by 13 percent over the next year, while conventional marketing expenditure will be reduced by 0.4 percent. According to one study writer, "Growth in digital marketing greatly surpasses growth in conventional advertisements, with consistent, strong growth in digital advertising and relatively steady growth in traditional advertising spending."

There are several prospects for innovative individuals in the sector. The industry is brimming with prospects for innovative professionals; based on the Bureau of Labour Statistics, the total amount of marketing jobs will expand by 8% between 2018 and 2028, much higher than the 5% average projected for every other profession. But where would these chances lead aspiring marketers? What precisely is a digital marketing job path like? The solution is a little more complex. While a "digital marketer" may be roughly described as a professional who tries to promote businesses and products via digital means, the path of a marketer's career is frequently determined by where they choose to specialize. In this post, we'll outline career routes for various expertise and explain how you may get started on your own digital marketing journey.    

Table of Content:
Navigating the Digital Marketing Job Search:

Navigating the Digital Marketing Job Search:
 
1) Product Marketing Specialist 
Base Salary: $69,500

• Good written and spoken communication skills; detail-oriented; analytical; multi-tasking ability
• 2-5 years of experience is required.

Responsibilities:

• Create blog entries, white papers, webcasts, research papers, and other marketing product assets using good writing abilities.
• Obtain useful insights from the internet and consumer data.
• Seek out consumer insights and tales to help you create, execute, and manage testimonial and recommendation programs.
• Conduct competitive research, which includes looking for and analyzing competitor advertising and promotional materials.
• Collaborate with marketing, technology, and sales to create and deliver product roadmaps.

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2) Content Marketing Manager:
The average starting salary for a is $66,100

• Excellent writing and grammar abilities; complete awareness of SEO best practices; ability to analyse traffic and conversion statistics; coordination and management of an in-house/freelance writing staff; capacity to produce blog themes
• 3-7 years of experience is required.

Duties:

• Oversee a staff of in-house and freelance writers. Create and manage a content calendar/schedule.
• Provide content to aid inbound marketing, demand creation, sales facilitation, and other projects.
• Use keyword analysis to produce blog posts geared towards achieving certain company objectives.
• Plan the development of videos, case studies, website text, and other digital and printed marketing assets in collaboration with designers, market marketers, and sales.

 
3) Product Marketing Manager:
Base Salary: $113,200

• Outstanding written and verbal interpersonal abilities; outstanding organizational and program management skills; ability to fulfill deadlines on a continuous basis.
• 3-5 years of experience is required.

Duties:

• Develop and keep up-to-date understanding and mastery of buyer/customer profiles.
• Provide the strategic messaging required by the sales and marketing teams to generate proposal examples, demonstrations, data sheets, website content, pitches, and other collateral.
• Organise and arrange customer meetings and forums to spread the word about new goods and get feedback.
• Lead the creation of communication instruments and collateral to market new features, capabilities, and services to existing and prospective consumers.

 
4) UX/UI Designer:
Base Salary: $97,500
Knowledge: 3-5 years or more

• Adept in Adobe products; adept in web development technologies and languages; Solid understanding of user-centered engineering and testing for usability methodology

Responsibilities:

• Collaborate closely with users, management of products, marketing, and engineering to ensure the greatest possible user experience is provided.
• Create, create, and manage wireframes and other UX/UI artifacts.
• Assist in developing the user engagement model and graphical user interface for new and existing products.
• Test the ease of use of fresh and current product designs and give practical suggestions for changes.

 
5) Coordinator/Specialist in Social Media:
The average starting salary is $49,400
Expertise: 1-3 years or more

• Solid communicative and writing skills; knowledge of social media best practices; experience with management of social media tools; ability to attend events; familiarity with the main social platforms

Responsibilities:

• Daily interaction with audience members through communication with followers and responses to comments and posts
• Creating and keeping an editorial calendar for all important social channels
• Tracking and providing feedback on social media efforts, both paid and organic
• Planning a strategy and blog marketing with the content team
• Keeping the brand language and tone consistent

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6) SEO Specialist
Base Salary: $50,500
Expertise: 1-3 years or more

• Knowledge of SEO tools such as SEMrush, Screaming Frog, and Search Console; Google Analytics experience; decent working understanding of HTML/CSS; good analytical abilities; strong writing skills

Duties Include:

• Create and manage a keyword research framework.
• Assist the development and content teams with optimization efforts aimed at increasing user engagement.
• Create and sustain link-building techniques.
• The site and blog traffic statistics

The duties:

• Give reliable data and analysis to clients and corporate management in order to demonstrate a successful return on investment (ROI).
• Generate and upload content for the organization's website
• Interact with customers, affiliate networks, and affiliate partners
• Conduct keyword research and report on-site data to help with social media participation and awareness-raising efforts
• Create website banners and help with web aesthetics
• Employ web analytics tools to monitor client website performance and give recommendations for improvement
• Bargain with media providers to get the greatest price for clients
• Help with paid advertisements, especially coordination with digital advertising companies
• Create and implement content marketing strategies
• Maintain the contact database and help with lead production
• Contribute to corporate and industry blogs, manage e-communications, and assist with paid advertisements, including interacting with digital agencies
• Remain abreast of current digital trends

There are various reasons why you should seek a profession in digital marketing. For one thing, it's a booming industry - currently, many people make purchases based on adverts they see when browsing search engines, using social networking platforms, and checking emails. 

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