SEO Account Manager: Job Role, Responsibilities, Salary and more

Vanshika Jakhar

She is an English content writer and works on providing vast information regarding digital marketing and other informative content for constructive career growth.

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Companies are investing heavily in SEO to improve their online visibility and attract more customers. As a result, there is a growing demand for SEO Account Managers who can help clients achieve their SEO goals. In this article, we will explore the job role, responsibilities, salary, and more for an SEO Account Manager. We will also look at the skills and qualifications required for this role, as well as some of the top companies in India that are hiring SEO Account Managers.

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Table of Content
SEO Account Manager

 

SEO Account Manager

An Account Manager is a crucial role in any organization that provides services to clients. In the digital marketing industry, an SEO Account Manager plays a vital role in managing the client's SEO campaigns. 

Job Role of an SEO Account Manager:

The primary role of an SEO Account Manager is to manage the client's SEO campaigns and ensure that they are achieving their desired goals.

Source: Safalta

The job responsibilities may vary from company to company, but some of the common responsibilities of an SEO Account Manager include:

Related article: Top 10 ways to Achieve Search Engine Optimization (SEO) Strategies

  1. Develop and implement SEO strategies: The SEO Account Manager is responsible for developing and implementing effective SEO strategies for clients. This involves analyzing data, conducting keyword research, and optimizing on-page and off-page factors to improve the client's online visibility and search engine rankings.
  2. Client management: The SEO Account Manager acts as the main point of contact for clients and is responsible for managing the client relationship. This involves providing regular updates on campaign performance, addressing client concerns, and managing client expectations.
  3. Team management: The SEO Account Manager is responsible for managing a team of SEO professionals who work on client campaigns. This includes assigning tasks, providing guidance and feedback, and ensuring that the team is delivering high-quality work.
  4. Reporting and analysis: The SEO Account Manager is responsible for analyzing campaign data and providing regular reports to clients. This involves tracking key performance indicators (KPIs) such as traffic, rankings, and conversions, and using this data to make informed decisions about campaign optimization.
  5. Staying up-to-date with industry trends: The SEO Account Manager must stay up-to-date with the latest SEO trends and best practices. This involves attending industry events, reading industry publications, and participating in online forums and groups.
Salary

The salary of an SEO Account Manager in India varies depending on factors such as location, company size, and experience. According to Glassdoor, the average salary for an SEO Account Manager in India is around INR 6-8 lakhs per annum. However, this can go up to INR 12-15 lakhs per annum for experienced professionals.

Top Companies Hiring SEO Account Managers in India

  1. Google India: Google India is one of the largest technology companies in the world, offering a wide range of products and services, including search engine optimization. The company hires SEO Account Managers to manage client campaigns and ensure that they are achieving their desired goals.
  2. Cognizant: Cognizant is an international technological company that provides IT services, as well as digital marketing and SEO. The company hires SEO Account Managers to manage client campaigns and ensure that they are meeting their SEO objectives.
  3. Accenture: Accenture is a multinational professional services company that provides a wide range of services, including SEO and digital marketing. The company hires SEO Account Managers to manage client campaigns and ensure that they are achieving their desired goals.
  4. TATA Communications: TATA Communications is a global telecommunications company that provides services to clients across various industries, including digital marketing and SEO. The company hires SEO Account Managers to manage client campaigns and ensure that they are meeting their SEO objectives.
  5. Wipro: Wipro is a multinational technology company that provides a wide range of services, including digital marketing and SEO. The company hires SEO Account Managers to manage client campaigns and ensure that they are achieving their desired goals.

Conclusion:

In conclusion, an SEO Account Manager plays a vital role in managing the client's SEO campaigns and ensuring that they are achieving their desired goals. To be considered for this position, candidates must have a strong understanding of SEO best practices, excellent communication and client management skills, and team management skills.

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What are the key skills required for an SEO Account Manager?

An SEO Account Manager should have strong analytical and problem-solving skills, excellent communication and client management skills, and team management skills. They should also have a deep understanding of SEO best practices and industry trends.

What qualifications are required to become an SEO Account Manager?

A bachelor's degree in marketing, communications, or a related field is typically required to become an SEO Account Manager. However, relevant work experience and industry certifications may also be considered.

What is the average salary of an SEO Account Manager in India?

The average salary of an SEO Account Manager in India is around INR 6-8 lakhs per annum. However, this can go up to INR 12-15 lakhs per annum for experienced professionals.

What are the typical job responsibilities of an SEO Account Manager?

The typical job responsibilities of an SEO Account Manager include developing and implementing SEO strategies, managing client relationships, managing a team of SEO professionals, analyzing campaign data and providing regular reports to clients, and staying up-to-date with industry trends.

What are some of the top companies hiring for SEO Account Managers in India?

Some of the top companies hiring for SEO Account Managers in India include Google India, Cognizant, Accenture, TATA Communications, and Wipro.

What are some common SEO tools used by SEO Account Managers?

Some common SEO tools used by SEO Account Managers include Google Analytics, Google Search Console, SEMRush, Ahrefs, Moz, and Screaming Frog.

How important are communication and client management for an SEO Account Manager?

Communication and client management are essential skills for an SEO Account Manager. They need to be able to communicate effectively with clients, manage client expectations, and build strong relationships with clients to ensure successful SEO campaigns.

What are some challenges faced by SEO Account Managers?

Some challenges faced by SEO Account Managers include keeping up with constantly evolving search engine algorithms and industry trends, managing client expectations, and balancing the needs of multiple clients simultaneously. They also need to be able to adapt quickly to changes in the industry and effectively communicate those changes to clients.

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