Best 30+ SEO Statistics in 2023

Even for experienced marketers, Search Engine Optimisation (SEO) may be a difficult undertaking. It's tough to forecast what will bring you higher in the SERPs without a solid grasp of Search Engine algorithms. Despite the reality that SEO algorithms continue to be developing, the significance of SEO in a successful digital advertising strategy has not altered. In this post, I've compiled SEO-related statistics on topics ranging from featured snippets to backlink SEO, structured data, local SEO, and voice searches, much more. Boost your Skills by learning: Digital Marketing
 
Table of Ciontent:
1) What exactly is SEO?
2) What is the significance of SEO?
3) SEO Statistics:
4) Statistics on Keyword Searches:
5) Statistics for local SEO:
6) Statistics on Mobile SEO:

What exactly is SEO?
Search engine optimization, or SEO, refers to a set of tactics aimed at increasing the ranking of your online presence in search engines. There are numerous ranking elements that influence where your website appears in search results. SEO rewards firms that follow its ranking principles with improved search engine placement.

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What is the significance of SEO?
SEO empowers companies to boost their online presence by utilizing a variety of website optimization tactics. It increases client trust, enhances the user experience, and can eventually improve your search engine rating. These prospects would not be feasible without SEO.
 
SEO Statistics:

• 88.28% of SEOs charge $150 or less per hour for their services.
• Google currently controls 85.55% of the worldwide search engine market.
• Leads produced by SEO have a 15% close rate.
• Google uses approximately 200 different ranking variables.
• There are no backlinks on 95% of the sites. However, the top results have 3.8 times the number of backlinks than the ones ranked 2-10.
• 75% of people never search beyond the first site of Google.
• A first-page Google result's average URL rating (a statistic on a 100-point scale utilized by Ahrefs, an SEO tool).
• Moving up in the search results will boost your CTR by 30.8%.
• Only 0.78% of Google search engine users went beyond the first page.
• On average, the first organic search result on Google receives 28.5% of clicks.
• Pages with keyword-rich URLs have a 45% better CTR.
• Following all of the aforementioned best practises, however, may not be enough to obtain you a high CTR.6. In 2020, the average word count of sites on Google's first page was 1,447 words. Long-form content is also more likely to earn backlinks than shorter blog entries.A mobile phone is used by 92.1% of internet users to access the internet.
• 92% of terms have a monthly search volume of less than ten searches.
• The two most widely used SEO tools in the world are Semrush and Ahrefs. Check out our in-depth Semrush vs. Ahrefs comparison.
• Organic search offers the highest ROI, according to 49% of digital marketers.
• Users disregard around 70 to 80% of sponsored adverts.
• Long-tail keywords are 65.62% greater in probability to have meta descriptions rewritten than fat-headed keywords.
• On average, the first organic result on Google has 1400-1500 words.
• Businesses that have a regular blog post receive 55% more traffic than those that do not.
• 62.78% of the time, Google rewrites meta descriptions.

Statistics on Keyword Searches:

• 15% of all Google queries are for the first time (Google, Feb 2022).
• Google Search Console is a fantastic tool for tracking SEO performance. Nevertheless, Google Search Console does not disclose 46.08% of clicks, making it difficult to determine which terms are generating traffic (Ahrefs, 2022). Use extra tools to track your rankings and natural growth!
• Do you want to find high-volume keywords? Only 0.0008% of terms get above 100,000 monthly searches (Ahrefs, 2021). Finding the appropriate keywords, of course, does not imply focusing on volume. To fine-tune the keywords you research, follow these steps.
• 94.74% of keywords have 10 or fewer monthly searches (Ahrefs, 2021).

Statistics for local SEO:

• According to another BrightLocal 2020 research, 93% of consumers researched online for a local company.
• In 2019, 81% of customers read online evaluations for local companies, rising to 87% by 2020.
• Google local searches total 97 billion every month. That equates to 37k local searches each second.
• In 2019, over one-third of online shoppers in the United States utilized the internet to find local companies on a daily basis. 16% did so multiple times per week. (2021, Statista)
• Consumers in the United States who have left a review for a local company have increased from 66% in 2019 to 72% in 2020.
• Because of Covid-19, 31% of customers think they will read more reviews in 2020, while 34% say they will read less.
• According to a Think With Google 2016 research, 28% of searches for anything nearby result in a purchase.

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Statistics on Mobile SEO:

• 80% of the top-ranked websites are mobile-friendly.
• By 2023, mobile will outsell desktops in terms of internet sales.
• 51% of smartphone users found a new company or product when looking on mobile.
• Mobile devices reflect around 55% of worldwide internet traffic.
• 30% of all smartphone searches are location-based queries.
• 43% of consumers will perform an online search on their mobile phones when in a store.
• Smartphones account for 59.77% of the worldwide search engine market share, with tablets contributing 2.27% (a total of 59.77% for mobile devices). Desktops account for 37.96% of the total.
• 69% of those who use cell phones say they are considerably more inclined to buy from a website that responds swiftly to their questions.
• Only 20% of advertising email campaigns are mobile-friendly.
• More than 30% of all smartphone searches are done before entering a store.
• 87% of cellphone users use a search engine every day.
• A mobile device is responsible for one-third of all email clicks.
• 90% of smartphone owners are undecided which brand to buy.

Search engine optimisation, or SEO, refers to a collection of strategies targeted at improving your online presence's rating in search engines. Numerous ranking factors determine where your website shows in search results. SEO rewards companies that adhere to its ranking standards with higher search engine rankings.

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