Masters in Digital Marketing in India: Fees, Placement, Eligibility and More

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

Source: Safalta

MBA Digital Marketing is a specialised programme designed for students who want to learn about the numerous aspects of the digital marketing profession. It involves the expansion of various brands or products through various digital media channels.
In terms of personal and professional growth, this two-year programme is recognised as one of the most sought-after MBA degrees. Students in the MBA Digital Marketing programme are prepared for a career in the field of technological innovation and advances. Boost your Skills by learning: Digital Marketing
 
Table of Content:
1) Who Can Pursue a Digital Marketing MBA?
2) Masters in Digital Marketing in India: Fees, Placement, Eligibility and More
3) Why pursue an MBA in Digital Marketing?

4) The Advantages of a Digital Marketing MBA:

Who Can Pursue a Digital Marketing MBA?
MBA in Digital Marketing is perfect for students who have strong leadership qualities and desire to work with management or advertising. Marketing's relevance is growing by the day, and more and more individuals are eager to enter this business, which has a promising future. Professionals can even start their own enterprises and utilise their knowledge to their current employment to increase their earnings. Students who have completed their degree can join in this curriculum.
 
Masters in Digital Marketing in India: Fees, Placement, Eligibility and More
 
1) Safalta:
Safalta, as an initiative, has always tried to think forward and prepare ahead for India's young hopefuls. Safalta strives to be a pioneer in the rapidly growing sector of online instruction, and offers to diligent and talented brains. We provide students an entire learning experience while ensuring that our students get the necessary guidance and information to pave their route to success and a bright future.
Highlights: Ten modules based on industry
  • 20+ Learning Tools 150 Hours Live + Concept Classes
  • Masterclasses with industry specialists
  • Complementary soft skills training
  • 8+ ongoing projects and case studies
  • Weekly question-and-answer session
Download these Free EBooks: Introduction to digital marketing 

2) Navi Mumbai ITM Business School:
ITM Business School is one of the leading institutions in India, with 5 campuses offering master's and postgraduate programmes in a variety of fields. Founded in 1991, they specialise in two-year PGDM iConnect programmes in collaboration with Queen Margaret University UK, EMI Normandie France, and Groupe ESSCA France. The school has received AICTE accreditation. Among the ten specialisations available, their PGDM in Digital Marketing & Transformation covers a thorough study of digital marketing in conjunction with the most recent industry trends and needs. For admissions, they use a 6-step online application procedure.
 
3) GEMS B School, Bangalore:
GEMS - Great Eastern Management School - is a prestigious business school founded in 2006. They are affiliated with Bharathiar University and are regarded as one of the most sought-after B-Schools for placements. They now offer 14-week courses for both undergraduate and graduate students. They also have a unique award for children from underserved and economically disadvantaged families.
 
GEMS' faculty trainers all have more than 20 years of expertise. They are experts in several managerial areas. GEMS' learning culture combines academic studies with actual employment experiences to provide students with an all-around education. Capgemini, L&T, and ICICI Bank are among their recruiters. A GEMS online applications test is a required step for all applicants before the admissions rounds begin.
 
4) IIKM in Chennai:
IIKM, founded in 2005, is another private corporate B-School that offers Masters/PGDM programmes in a variety of fields. This college, well-known for its industry-oriented programmes, has partnered with Microsoft and SAP to provide high-end ERP training. All of their programmes focus not just on theoretical knowledge but also on the total abilities required for a student's upliftment.
 
IIKM provides a master's degree in digital marketing and e-commerce to prepare students for both areas and how they may be properly integrated. They use an on-the-job training methodology in which chosen applicants are recruited by employers immediately after admission and are trained realistically throughout the programme. After the second semester, this is changed into a paid internship. Students are chosen through an admission exam followed by an in-depth interview. Optional overseas educational tour. They also provide 100% placement assistance.
The curriculum:
  • Marketers who use inbound marketing
  • Outbound Promotion
  • Managerial and Soft Skills in Media Management and Automation
  • Internships and Thesis Specialisations are required.
  • Final Project
Read more:
1) Google Cloud Digital Leader: Certification Jobs, Exams, Practice Test 2023
2) Top 10 Digital Marketing Certificate Programs in India


Why pursue an MBA in Digital Marketing?
The increasing usage of the internet has emphasised the necessity for product advertising via digital media. By acquiring an MBA in digital marketing, students will be able to strengthen their managerial and administrative skills. It will also open up new doors in the industry for them, allowing them to work as social networking managers, content writers and their work, internet marketing directors and SEO managers, at top companies. managers, and digital marketing managers at top firms. MBA degrees will also assist students in honing their problem-solving abilities and provide them with a more professional approach on future issues.

The Advantages of a Digital Marketing MBA:
It enables the brand to discover its target demographic and reach them for product marketing and promotion via various digital channels. The increasing usage of the internet prompted the development of such marketing methods.The firms select their target market and popularise their product on social media platforms, where more than 65 percent of the population spends the majority of their time.
 
MBA in Digital Marketing is ideal for individuals who are great leaders who want to work in management or advertising. Marketing's importance is rising by the day, and more and more people are ready to enter this lucrative industry. Professionals can even create their own businesses while continuing to work in their existing position to boost their profits. Students who have finished their degrees are eligible to participate in this curriculum.

Read More: Google Cloud Computing Foundations: A Complete Course
 

Who may apply for a Master's degree in digital marketing?

Eligibility for the Master of Science in Digital Marketing. Candidates must hold a Bachelor's degree in the appropriate field from a recognised university. To be qualified for the programme, they must have a minimum aggregate grade point average of 50%.A Meta Certification could assist you stand out in the job market by proving high-level experience in the field of digital advertising. When you display a Meta Certified Professional digital badge online, you are informing businesses that your knowledge of the Meta platform may be useful in improving their ad campaigns.
 

What qualifications are required for digital marketing?

The minimum needed eligibility for most digital marketing courses is graduation in any discipline from a government-recognized institution/university. There are also some specialised courses available to professionals and interns.
 

What disciplines are necessary for digital marketing?

  • An overview of digital marketing.
  • CRM fundamentals.
  • Core Topics in Digital Marketing Programmes
  • Optimisation of SEO.
  • Analyse your competitors and their websites.
  • Market Analysis and Niche Potential.
  • Email Promotion.
  • Content development, management, and promotion.

What is the minimum age for digital marketing?

As long as you have the essential abilities and expertise to thrive in this industry, there is no maximum age restriction. However, due to regulatory constraints or safety concerns, certain institutions may impose a minimum age restriction of 18 years old for admission to their programmes.
 

What is the minimum age for a digital marketer?

There are no age or educational requirements to begin a career in digital marketing.
 

Which of the top corporations use digital marketing?

Best Digital Marketing Companies List
  • Internet marketing thrives.
  • The company Disruptive Advertising INC.
  • Ideal Search Media.
  • Online fuel.
  • Increase visibility.
  • Brolik.
  • WEBITMD.
  • The Lounge Lizard.

In digital marketing, what is paid placement?

Pay for placement, or P4P, is an Internet advertising technique in which adverts appear alongside relevant search engine results. In this concept, marketers compete in an open auction for the opportunity to display an advertising with specified search terms (i.e., keywords).
 

Is digital marketing a nine-to-five job?

Your work week will most likely be Monday through Friday, 9 to 5. Due to the characteristics of digital advertising, you may be required to work for a firm in an alternative time zone or with a different work schedule.
 

Which is the greatest stream for digital marketing?

Students who have completed their studies in commerce can also pursue a long-term career in digital marketing. Businesses are increasingly relying on digital marketing tactics to stay relevant and profitable. Digital marketing is a promising job path for commerce graduates in India.