How Entropik's AI Tech is Reinventing Consumer Research: Case Study

Priya Bawa

She has started her career as a Content Writer and writes on blogs related to career.

Source: Safalta

Entropik Tech, launched in 2016, is India's lone Emotion AI firm. The company researches situations in which Emotion AI technologies affect items and information, as well as businesses and their customer relationships.
Entropik Tech's development trajectory has been consistent since its inception, with over 55 enterprise worldwide clients today. The company offers a platform via which companies may have access to Emotion Recognition Technologies such as Brainwave Mapping, Facial Coding, and Eye Tracking - all on a single dashboard, together or independently. Entropik Tech was founded with the intention of creating an emotionally sensitive AI and realizing its vast potential. The organization's goal is to help companies create deep emotional connections with their customers by enabling them. Boost your Skills by learning: Digital Marketing
 
Table of Content:
1) The Area of Expertise
2) Awards and Commendations
3) The Executive Committee
4) Significant Industry Contribution


The Area of Expertise:
Entropik Tech specializes in integrating emotion measurement technology into consumer research, assisting companies in decoding their emotional reactions utilizing Cognitive and Behavioural Metrics and obtaining actionable insights in real time. Affect Lab2.0 is an online SAAS platform that includes the company's whole suite of Emotion AI capabilities, such as brainwave mapping, eye tracking, and facial expression, as well as integrated workflows to enable end-to-end consumer research for companies. It incorporates cognitive and behavioral factors such as attention, appreciation, and attentiveness, as well as emotional parameters such as happiness, boredom, and familiarity. The firm works with brands in a variety of industries, including FMCG, Media, Automotive, Education, Healthcare, Advertising, Consumer Durables, E-Commerce, Banking and finance. 
 
Download these Free EBooks: Introduction to digital marketing  

Awards and Commendations:
Entropik Tech has been rated one of India's top five cool vendors in AI by Gartner in 2017 and has worked with some of the world's greatest organizations through Plug and Play Accelerator in California, SAP Accelerator, Accenture Innovation Cohort in Bangalore, and Viacom18 VStEP program in Mumbai. L Brands, an American apparel retailer situated in Columbus, Ohio, has welcomed the firm as a partner in its Global LEAP Program. Victoria's Secret and Bath & Body Works are among its prominent brands. Entropik Tech also won the Vodafone Talent Contest 2018 in Madrid, Spain, which was organized by Vodafone Empresas. 
 

The Executive Committee:
Ranjan Kumar, is an AI enthusiast, neuroscience enthusiast, and IIT Kharagpur alumni who formerly worked with ITC and ONGC. He became an entrepreneur at the age of 26 and co-founded OyeParty, a flagship brand of Redcastle Events Private Limited. Because of his results-driven leadership, the division he headed at Citrus Payments experienced exponential development.   Bharat Shekhawat - A seasoned IT expert with a rare blend of interpersonal, technical, and team-building abilities. Having worked in the IT business for over a decade, Lava Kumar - A Senior Product Leader with over 14 years of expertise in enterprise solutions (Reporting, ERP, CRM, Advanced Analytics, Business Intelligence, AdTech, Mar-Tech, Enterprise Collaboration, Cognitive and affective Platforms). He has more than 8 years of expertise in the IT business and has handled all aspects of technical lifecycle management. He formerly led the IT team at Redcastle, a firm created by Ranjan Kumar, with whom he has been friends for 7 years. 

Read More:
1)10 Actionable Marketing Strategies for B2B SaaS Startups
2) How to Succeed with Content Marketing: Strategy with Tips
 
Significant Industry Contribution:
Ranjan Kumar co-founded OyeParty, a flagship brand of Redcastle Events Private Limited, when he was just 26 years old. He got $200,000 in early capital in 2016 with nothing except the notion of starting an Emotion AI startup. Entropik Technologies, which he founded in February 2016, has received a $1.1 million investment lead by Bharat Innovation Fund. Entropik Technologies, which he founded in February 2016, has received a $1.1 million investment lead by Bharat Innovation Fund. Entropik Technologies is one of a few firms that are R&D-based and employ patented technology to tackle real-world challenges. This is due to Ranjan's strong support for R&D and his opinion that it is the key to India's future technological accomplishment. 
 

Entropik Tech, founded in 2016, is India's only Emotion AI company. The company investigates how Emotion AI technologies influence goods and data, as well as organizations and their consumer interactions. Entropik Tech's growth trajectory has been constant since its start, with over 55 business clients globally today. The firm provides a platform via which businesses may have access to Emotion Recognition Technologies such as Brainwave Mapping, Facial Coding, and Eye Tracking - all on a single dashboard, together or separately.

Read More: Top 20 Social Media Marketing Salary in Remote Work Settings
 

What exactly is entropik technology?

Entropik Tech is the world's top Emotion AI platform, reading human emotions and helping to reinvent experiences. We have constructed AI tools that interpret human emotion through brain, face expression, eye movement, and voice toneality in a quick and scaleable manner as part of our Mission to Humanize experiences.
 

What is the significance of Deeptech?

These technologies assist in the solving of complicated issues and frequently need extensive study to generate solutions that tackle the world's most difficult challenges in novel ways, making them gamechangers and leaders in their respective fields.
 

Is robotics a deep technology?

Deep technology is having a significant influence on categories like as autonomous systems, robotics, smart homes/cities, medical devices, clean technology, energy efficiency, and many more growing or emerging application fields.
 

Is AI a deep technology?

Artificial intelligence and machine learning are cutting-edge technologies. Language processing is also a high-tech field. Deep technology includes biotechnology, robotics, electronics, and photonics. This category includes blockchain and related technologies.
 

Why is deep tech the future?

As a result of this vision, Deep Tech addresses larger social concerns and possibilities, such as climate change, food shortages, alternative energy, and robotic healthcare solutions. There is yet none in a Deep Tech user's end-product, but a future solution that will revolutionize the entire world situation.
 

What is the number of Deeptech startups in India?

According to Naasscom, India has over 3000 deeptech businesses that have grown at a CAGR of 53% over the previous 10 years.
 

Which IIT created a robot?

IIT Madras is the right answer. HomoSEP, a robot created by the Indian Institute of Technology (IIT) Madras, has the potential to replace manual scavenging in India. Septic tanks can be cleaned by the robot without the need for human interaction.
 

Which IIT specializes in robotics?

Analytics Drift IIT Kanpur is one of the top robotic engineering universities in India for 2022. The Indian Institute of Technology in Kanpur, Uttar Pradesh, is one of India's top robotics engineering schools. IIT Kanpur is a forerunner among Indian engineering colleges due to its exceptional performance and 'engineering science'-based curriculum and teaching.