With the growth of voice assistants like Siri, Alexa, and Google Assistant, voice search is becoming more popular. Voice search is the practice of using a voice command to search for information on the internet.
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Understand voice search queries
To target voice search users effectively, businesses need to understand how voice search queries differ from traditional text-based queries.
Voice search queries are often longer and more conversational.
For example, a text-based query might be "best digital marketing agencies." A voice search query, on the other hand, might be "What are the best digital marketing agencies near me?" Voice search queries are also more likely to include natural language and questions.
Target long-tail keywords
Because voice search queries are longer and more conversational, businesses should target long-tail keywords in their SEO strategy.
Long-tail keywords are longer, more specific keywords that are less competitive than shorter, more general keywords.
Long-tail keywords are more likely to match the natural language and questions that are often used in voice search queries.
For example, a business targeting voice search users interested in digital marketing might use long-tail keywords like "What are the best digital marketing agencies in New York?" or "How can I improve my digital marketing strategy?"
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Create conversational content
Because voice search queries are more conversational, businesses should create conversational content to target voice search users.
Conversational content is written in a way that mimics natural language and is easy to read and understand.
To create conversational content, businesses should use short paragraphs, simple sentences, and avoid technical jargon.
Additionally, businesses should create content that answers questions that voice search users might ask.
For example, a business targeting voice search users interested in digital marketing might create a blog post titled "How to improve your digital marketing strategy in 2021."
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Optimize for local search
Voice search queries are often location-based, so businesses should optimize their SEO strategy for local search.
Local search is the practice of optimizing a website for local search results.
To optimize for local search, businesses should create location-specific pages on their website and include location-specific keywords in their content.
Additionally, businesses should claim and optimize their Google My Business listing, which can improve their visibility in local search results.
Use schema markup
Schema markup is a type of code that businesses can use to improve their website's visibility in search engine results pages (SERPs). Schema markup provides search engines with additional information about a website, such as its address, hours of operation, and customer reviews. This additional information can improve a website's visibility in SERPs, which can be especially important for voice search users. To use schema markup, businesses can use tools like Google's Structured Data Markup Helper, which can help them create schema markup code.
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Conclusion
Targeting voice search users requires businesses to adapt their SEO strategy. Voice search queries are longer and more conversational, so businesses should target long-tail keywords and create conversational content. Additionally, businesses should optimize their SEO strategy for local search and use schema markup to improve their website's visibility in search engine results pages. By targeting voice search users, businesses can reach a growing audience and improve their SEO strategy.
