How to Become a Social Media Manager, Know in 7 Steps

Social media managers are ordinarily responsible for developing strategies to increase followers, creating and overseeing social campaigns, producing content, reviewing analytics, and communicating with key stakeholders in a company.  An individual responsible for handling social media usually establishes the company's content plan and increases interaction on its social media channels. And it's widespread in various sectors—businesses, companies, charities, government figures, famous individuals, and others use accounts to engage with followers directly—making a career as a social media manager versatile.

This article will examine the duties of a social media manager, the essential skills required for the role, and how to begin in this field. As a social media manager, your specific responsibilities will depend on the size of your company. For example, while many social media managers at larger corporations typically approve copy or videos rather than create them, it’s common for social media managers at smaller companies to take on more content creation. Posting and monitoring social media platforms: Depending on the size of your team, you may be responsible for posting and monitoring all social platforms.

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In that case, you may need to schedule posts and observe followers’ responses. You may also be responsible for responding to comments and messages from followers.

• Ensure brand consistency: Make sure that the company has a consistent tone and voice throughout all copy, editorials, and digital material. You want to ensure that all brand material represents the company.

Employers often desire a degree or relevant qualification in traditional fields such as marketing, but it is not always required. Many social media managers showcase their skills through practical experiences and self-study paths. Taking an online marketing class, attending a digital boot camp, or taking courses at a local college can help you build relevant skills. In general, you will want to show potential employers you have skills in:  

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Table of content 

1.  Content strategy - Examine the significance of having a clearly outlined content strategy for social media platforms. Give tips on creating engaging content that resonates with your desired audience.
2. Platform changes: Keep informed about recent updates on popular social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) and offer analysis of their impact on social media strategies.
3.  Analysis and measurement of data: Tips on understanding and utilizing social media analytics and metrics to evaluate campaign success for readers. Advice on platforms such as Google Analytics, Facebook Insights, and others can provide valuable assistance.
4.   Community management:  involves sharing tactics for successfully forming and overseeing digital communities. Talk about the significance of engagement, reply to comments, and address customer inquiries. Discover the realm of influencer collaborations and how brands can utilize influencers to increase their audience and credibility.
5.  Trends and Innovations: Keep your audience informed about emerging trends in social media marketing, such as enhanced reality filters, short-term content, or new features on platforms.
6.  Case Studies and Success Stories: Showcasing successful social media campaigns or strategies from famous brands or even small businesses. Analyze what made these campaigns effective.
7. Personal Branding: As a social media manager, your brand is also important. Share your insights, experiences, and expertise.   

Importance of social media marketing in various sectors.

A content marketing strategist is super important for making sure a company’s content plan works well and reaches its goals. If you learn the skills and strategies mentioned here you can become a successful content marketing strategist and help your company do well in the online world. So start thinking about your content plan now and see your brand grow bigger and stronger. A content marketing strategist plays several roles in driving the company's content and initiatives and achieving business goals. By developing the key skills and strategies outlined in this blog analytical tools: Knowing what messages resonate with consumers requires an analytical eye and the capacity to research. New trending hashtags, algorithms, and platform features often require social media managers to think on their feet and incorporate novelty into their work.

Timeliness: News events can cause some posts to be perceived as tone-deaf or insensitive or otherwise overshadow your post in importance. Staying on top of the news and the bigger online conversations can help you react accordingly and maintain an organization’s brand.  

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Social media manager: Job outlook and salary

Management skills: Depending on your role, you may manage a group of employees to help the brand reach its goals and complete initiatives.  

Job and salary for a social media manager position.

The field of social media is still expanding. Data from Statista reveals that social media ad expenditure in India amounted to USD .97 billion in 2021 and is projected to increase by 3.87 percent by 2027.

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As per Glassdoor, social media managers make around ₹36,000 per month on average, as of August 2023. The salaries of Senior Social Media Managers fluctuate based on experience and location, with an average annual income of ₹6,60,000.
Engaging with your audience. The Social Media Manager Responsibilities Guide clarifies the responsibilities of the Social Media Manager on a monthly, weekly, and daily basis. Previously, the expectations of the Social Media Manager were not thoroughly documented. This document should enhance the organization of the content-sharing process by providing clear timelines and tools for managing DIG’s social media pages. It should be referred to by the Social Media Manager when they take on the role, as well as when they go through the posting process, to ensure no steps are missed. 

Daily tasks of the Social Media Manager should include:

❏ Engaging with the Social Media WhatsApp group. 

❏ Engaging with organizations on Facebook, Instagram, and LinkedIn by liking and commenting on posts. Refrain from engaging with individuals, unless in a special scenario.

❏ Monitoring the notifications page and engaging back with the audience on Facebook, Instagram, and LinkedIn by liking and responding to their comments. If it is tagged in a post by the audience, like and comment on that post. 

❏ Scrolling through the feed and Instagram Discover page maintains awareness of what’s going on in the news. Note: If there is a major event that is drawing a lot of social media attention, pause the queue to respect the moment and ask DIG US when and how to proceed. If commenting on the major event, a post should be crafted in collaboration with the social media manager and DIG US. As a non-affiliated non-profit, DIG does not formally take a stance on political movements, religion, etc. which is challenging in these timeless because often humanist movements are politicized.  
  The effects of social media are very complex and vary from person to person. Based on our data we found that many people either
experience negative effects or notice them in other people. However, in the time we’ve had to conduct research, we were not able to find direct and clear causation, but we are hoping with more time and further research we can get clearer conclusions. Please feel free to go to: Another interesting thing to look at based on what we found would be to ask participants if they would try to decrease their usage of social media. All of the interviewees said that they wanted to decrease how much they use social media and their phones in general but we failed to ask them if they would. With the knowledge of both positive and negative effects, it would be interesting to see if they would and would give a good insight into how addicted our generation is. To continue with the idea of phone addiction we could look more into why people use certain apps and how specific apps make them feel. Asking questions such as “How does going on Snapchat make you feel: 1-10”. These types of questions could lead to good information that could help us figure out why we are all so addicted to our devices.
This is a very complicated and new subject to be researching so there are so many ideas we can explore and find out about, the ideas are endless! If you have any other ideas for research questions or further study please feel free to let us know! Or even better, you can continue to study this topic as well!

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