AI is rapidly transforming digital marketing, and marketers who embrace AI are seeing significant results.
According to a recent survey, 63% of marketers are already using AI in some form, and another 23% plan to start using it in the next year.
Content personalization, predictive analytics, and customer segmentation are the most popular use cases, followed by automated marketing tasks and ad optimization.
A study by Forrester found that companies that use AI are twice as likely to report above-average marketing ROI.
A study by IBM found that 80% of consumers are more likely to do business with companies that use AI to personalize their experiences.
A study by Salesforce found that marketers who use AI are able to save an average of 10 hours per week.
A study by PwC found that 86% of CEOs believe that AI will have a significant impact on their industries over the next five years.