Pay Per Click Checklist

PPC Checklist to keep on top of the key areas of your campaign for greater success. www.safalta.com {"vars":{"account":"G-TSX1HMG1ZL"},"triggers":{"trackPageview":{"on":"visible","request":"pageview","vars":{"title":"Pay Per Click Checklist","ampdocUrl":"https://www.safalta.com/web-stories/online-digital-marketing/pay-per-click-checklist"}}}} {"vars":{"account":"G-Q0NES8G294"},"triggers":{"trackPageview":{"on":"visible","request":"pageview","vars":{"title":"Pay Per Click Checklist","ampdocUrl":"https://www.safalta.com/web-stories/online-digital-marketing/pay-per-click-checklist"}}}} {"vars":{"account":"UA-150254232-4"},"triggers":{"trackPageview":{"on":"visible","request":"pageview","vars":{"title":"Pay Per Click Checklist","ampdocUrl":"https://www.safalta.com/web-stories/online-digital-marketing/pay-per-click-checklist"}}}} {"vars":{"c2":"21916725"},"extraUrlParams":{"comscorekw":"amp"}}

Plan

Outline: Key Performance Indicators (KPIs) Budgets: Set spend and cost per click (CPC)

Daily

Budgets: Check Spend vs. Conversions. Movers: Click-through Rate (CTR) & ACost Changes.

Weekly

Position: Click performance top vs. side Rebalance: Refine any performance anomalies

Bi-Weekly

Impressions-Looked for missed opportunities. Ad Groups- Spilt out, narrow, and refine.

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