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Interactive SMM involves creating content that encourages users to engage with it actively.
Brands actively monitor their social media channels and respond promptly to comments, questions, and mentions.
Encouraging customers to create and share their content related to the brand or its products is a key aspect of interactive SMM.
Brands use social media listening tools to monitor conversations related to their industry, products, or brand.
Hosting live events on social media platforms allows for real-time interaction with the audience.