Onsite eCommerce seo
It is critical to get the website structure right. Invest in quality website structure, It is the foundation
Apart from the homepage, most of the rankings are on category pages
Product Optimisation is ignored. If you offer limited products then make each product fully rich with unique content.
It makes it harder for the user to use website.
Don't just fill the homepage with random products, make it user-friendly, load appropriate content.